Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Effectively connect with bloggers and other key online influencers in your industry? Social Media Press Releases and Blogger Outreach.

PR 100

PR Tools Tips Blogger 100

Convince & Convert

JANUARY 7, 2016

In addition to his work as Director of Content Strategy at Oracle Marketing Cloud, Jeff has worked as an author, strategist, marketer, speaker, and blogger. He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast.

Top of Funnel 74

Top of Funnel Eloqua Content Landing Pages 74

The Point

DECEMBER 6, 2010

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. If there’s one thing I learned early on as a blogger, it was this: when you title a blog post, don’t imagine the reader actually viewing the blog itself. Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

KEO Marketing

NOVEMBER 18, 2015

By having these conversations, the company is humanizing the Eloqua brand and showing genuine interest in the organizations that use its products. In addition to creating and distributing a press release to announce the launch, the company might also email or tweet at prominent bloggers who write about small business issues.

Public Relations 48

Public Relations Social Media Media PR 48

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Assign an editor to help them tell a story that works for your content marketing program.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

The Effective Marketer

MARCH 10, 2011

After all, now that they have the deep pockets to invest in improving their product , maybe their solution will start looking more like what marketing automation vendors have been selling for some time now. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

The Effective Marketer

FEBRUARY 15, 2010

A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Marketing Insider Group

DECEMBER 22, 2011

Here is the @ chiefmartec preso on “Content marketing + conversion optimization” from #oms11. Email marketers need to get back to basics: [link] – study by @ Econsultancy. RT @ ErinE : How Can #B2B Marketing Become More Social? from one of my favorite bloggers, @ leeodden [link] | Great post!

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

The Effective Marketer

MARCH 9, 2010

Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Marketing Insider Group

SEPTEMBER 22, 2011

And it is being answered by thought leaders like Ardath Albee , Ann Handley and CC Chapman , by the emergence of experts like the folks at The Content Marketing Institute , and in blogs like Junta42 by Joe Pulizzi. When I speak about content strategy, I often see eyes glaze over. View more documents from Eloqua.

Eloqua 100

Eloqua Marketing & Strategy Blogger Ad Frequency 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. The revamped user interface makes working with Eloqua a lot of fun. They are raving about Eloqua 10. That was very intuitive.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. The Marketing Automation Market The Marketing Automation market is at an interesting stage. You may have to click to enlarge the funding timeline infographic above.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

B2B Marketing Zone Posts

MAY 3, 2010

But it’s not enough just to support bloggers. Savvy Week in Review - April 2 - Savvy B2B Marketing , April 2, 2010 As we look back on our first Savvy year, one of the things we’re most nostalgic about–and grateful for–is all of the wonderful people we have met in the B2B community. I disagree. But Facebook?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Zoominfo

AUGUST 7, 2018

Highly-targeted, marketing campaigns. BuzzSumo : If you’re looking to conduct research for SEO and content marketing campaigns, let us introduce you to BuzzSumo. If you’ve worked in marketing for any length of time, you know email can be powerful. But which tools do marketers rely on to get the job done?

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

Highly-targeted, marketing campaigns. BuzzSumo If you’re looking to conduct research for SEO and content marketing campaigns, let us introduce you to BuzzSumo. Email Marketing If you’ve worked in marketing for any length of time, you know email can be powerful. How do visitors interact with my web content?

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

SnapApp

DECEMBER 14, 2016

Founder at Content Marketing Institute. Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. This is real inbound marketing - no need to mention sales. How Content Marketers ditribute their content across Social Media.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62