Single Grain

AUGUST 23, 2019

In fact, Neil Patel has said that “ 62% of B2B marketers rated storytelling as an effective content marketing tactic”: Still, many businesses lack any type of storytelling in their marketing strategy – which no doubt has a direct impact on the ROI of their marketing campaigns. Get A Free Consultation. Dive Deeper: .

Storytelling 111

Storytelling Examples Campaigns Top of Funnel 111

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

SmartBug Media

MARCH 25, 2019

Success not only requires a solid inbound strategy, but it also requires knowledge of the latest marketing, content, and design best practices. How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year. 55 Questions to Ask When Developing Buyer Personas. The Best of B2B Marketing Content: 10 Examples.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

BuzzSumo

JANUARY 19, 2021

Learning outreach strategy from experts. I decided to interview 15 inbound marketers, and ask them how they develop their outreach strategy, and their 1 greatest outreach challenge. Here is what they had to say: Want to get started on your own outreach strategy? Kristi Hines , Freelance Writer and Blogger. Try BuzzSumo.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Content Marketing Institute

APRIL 25, 2018

Did you know Andy Crestodina spends 150 hours on his annual blogger study? A key challenge was identified in that research and a gated guide was created on how to document a content marketing strategy. One example to steal comes from Andy’s annual blogger study that takes the aforementioned 150 hours. I’d love to check it out.).

Research 97

Research Planning Marketing Analytics Tools Stats 97

Hubspot

OCTOBER 10, 2019

Did you know that brands who use blogging as part of their content marketing strategy gain 67% more leads than those that don't? Creating a customer persona for your target audience could help you in this process. On top of lead generation, a blog can also help your site climb in search rankings.

Blogger 14

Blogger Hubspot Lead Scoring Lead Ranking 14

Vidyard

JANUARY 24, 2022

Tailor Your Video and Your Message to the Buyer Persona 1. Video Marketing Strategy 2.2 Have a Virtual Selling Template 2. Remote Prospecting Messaging Strategies 6.1 Why Sales Teams Need a Video for Sales Strategy 5.1 Account-Based Marketing Strategies 5.4 Get the ‘Production’ Basics Right 1.1 RevGenius 2.2

Sales Management 65

Sales Management Top of Funnel Best Practices B2B Thought Leadership 65

Hubspot

AUGUST 25, 2014

You might drink the inbound marketing Kool-Aid and get so excited to optimize every part of your marketing strategy that you get overwhelmed or burnt out. So instead of working on everything a little bit every day -- your blog, social media channels, website, and email strategy -- prioritize them. Which channel is performing the best?

Inbound Marketing 28

Inbound Marketing Clickthrough Top of Funnel Paid Search Agency 28

Single Grain

NOVEMBER 6, 2019

That makes it tough to see whether your content marketing strategy is worth the time and effort you’re investing in it — never mind proving to your boss that it’s a viable (and successful) way to market your business. Get A Free Consultation. Basically everything that forms your content strategy. Get A Free Consultation.

Marketing Analytics Tools 96

Marketing Analytics Tools Paid Content Analytics ROI 96

Optinmonster

NOVEMBER 15, 2022

This makes lead magnets one of the most important parts of your content marketing strategy. Here’s an example of an OptinMonster campaign offering a lead magnet: Right away, users can see they can get 12 proven strategies for converting abandoning visitors. Free to deliver (no cost). Precisely—the second one! Cheatsheet.

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

Single Grain

NOVEMBER 18, 2019

According to a Content Marketing Institute survey, 64% of content marketers said their greatest educational need is understanding how to create a scalable content strategy: These content marketing tips are intended to fill that gap. Get A Free Consultation. As your audience grows, their needs change — and so does your strategy.

Paid Content 106

Paid Content SME Product Tips 106

Scoop.it

NOVEMBER 2, 2021

It’s the most cost-effective marketing strategy, and it may help a business accomplish long-term objectives, including brand awareness, lead creation, revenue, and expansion. What do we mean by B2B content marketing strategy? If they haven’t already, they will be well behind the competitors. What distinguishes your content?

Paid Content 91

Paid Content CMS Development B2B Marketing Marketing & Strategy 91

Single Grain

MARCH 27, 2020

Effective content marketing is a long-term strategy. Get A Free Consultation. Identify popular bloggers and social media profiles that are a hit with your audience. Get A Free Consultation. This blog post on content ideation has been updated and vastly expanded for 2020! 1) Check Out Other Industry Blogs.

Paid Content 133

Paid Content Paid Search Agency Work Management Keywords 133

Single Grain

SEPTEMBER 11, 2019

It’s no secret that publishing blog posts or articles on your business website is a great way to both build the content needed to enhance your site’s SEO strategy and to connect with your audience on a more personal level. Get A Free Consultation. Get A Free Consultation. Get A Free Consultation. What Is Pillar Content?

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

accelerate agency

APRIL 26, 2021

It also provides recommendations and templates for content creation, offering hundreds of ideas based on a rough topic and commonly-searched questions. Content marketing is a strategy that focuses on creating value for customers, rather than just giving them a sales pitch. Cost: Free, or paid from $349 per month (14-day free trial).

Paid Content 52

Paid Content Marketing Automation Services Budget Programs Enterprise Management 52

ClearVoice

JUNE 20, 2022

Does the content type speak to your buyer personas? Individual bloggers in various niches — from fashion to travel — use this content type all the time to attract new followers. They also share templates you can customize for your business, and why they work. What kinds of content types should you create? White papers.

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52

Single Grain

OCTOBER 16, 2019

Get A Free Consultation. Although business blogging is a powerful strategy for growing your business website, it's undeniable that it requires serious time and commitment – just like any other marketing technique. Gary, the good business blogger , takes a different approach. Get A Free Consultation.

Business Blogging 73

Business Blogging Linkbait Business Marketing Budget 73

The ROI Guy

AUGUST 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

Single Grain

FEBRUARY 10, 2020

Get A Free Consultation. Dive Deeper: How to Create the Ultimate Marketing Funnel (Templates Included). Buyer Persona. The buyer or customer persona is a vivid and detailed description of your ideal customers, based on customer data such as demographics, job title, behavior, pain points, motivations, etc. Above the Fold.

Top of Funnel 130

Top of Funnel Paid Content Lead Ranking Content Marketing 130