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The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech

Contently

In many cases, software gets implemented across a variety of functions to help handle the increasing complexity of the digital world. Brinker—the founding editor of Chief Martec, program chair of the MarTech Conference, and co-founder of his own martech company, ion interactive—has been a leading voice in the space since 2008.

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Grow Your Wiki

Buzz Marketing for Technology

conference. guest blogger. I’m the first-ever guest blogger for the Wikinomics Blog , and will be writing a four-part series over the next several weeks. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). documentation. EDUCAUSE2006. encyclopedia. friday flux.

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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script | B2B

66% said conferences (including virtual). According to Gartner, 83% of communications leaders surveyed say their influence among the c-suite has grown. Read more: Communications Influence with C-Suite Grows [Gartner Survey]. Buyers of B2B software want published pricing. Annual spending on PR software grew 14.7%

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Marketer of The Month Podcast- EPISODE 107: Irish Tech Unicorn Intercom’s Co-Founder Des Traynor on Navigating Competition, Copycats, and Customer Acquisition

Outgrow

Bundling and unbundling of software – consolidation and preference for all-in-one solutions About our host: Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co. Des Traynor: Dolan Saksham Sharda: How many speakers can you name at this conference? Des Traynor: 25 Saksham Sharda: Can you name some?

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CMO Coffee Talk with Play Bigger – Recap and Q&A, as seen on PlayBigger

6sense

And categories were outsourced to the domain of companies like Gartner, Forrester and IDC. Then we all saw how great legendary companies like Apple, Salesforce, and Amazon proved you can move category definition and strategy from Gartner back to the executive suite. And he was a software company!

CMO 48
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. I’ve linked to a recent post of mine about Gartner’s recent report that half of social media campaigns will fail. For the reasons you’ve listed here.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I was on a call the other day with someone from a social management software company and we were talking about how the market is starting to blend. Thanks so much for that feedback. You can manage the entire campaign from a national level and then assign mentions based on location and other factors to individuals on a local level.