Wednesday, September 29, 2010 Tech Media Publishers looking more Like Interactive Marketing Firms Every Day Tech Media publishers have seen an exponential shift in buyer behaviour, recognizing that the B2B buying decisions these publications support are now Internet driven , and that buyers are in control of the buying cycle like never before - seeking trusted sources of diagnosis, advice and recommendations. Steve Weitzner, CEO of Ziff Davis Enterprise, explaining the drivers and shift to interactive marketing: “Advertisers used to pay us to get a message in front of our audience. MORE >>

Recent reports from IDC and Gartner confirm earlier predictions that 2010 will see a rise in IT spending. Gartner has a slightly more optimistic outlook, predicting a 4.1% Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Alinean Powers ROI Calculator for Interactive Inte. Powered by Blogger They do if they are. MORE >>

• Tier 4: Collaboration – interacting with the user base is a key differentiating element to the most successful social media campaigns. The best efforts had content initiatives aligned with the buying lifecycle, and promotional campaigns and interaction to provide these key decision-making tools at each stage, driving more than twice the advantage over those social media efforts with low content marketing leverage. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Alinean Powers ROI Calculator for Interactive Inte. MORE >>

Saturday, August 07, 2010 Comparing and Selecting Solutions Using TCO Analysis "TCO is defined as the total cost of procuring, using, managing and disposing of an asset over its useful life.&# – Bill Kirwin - the Father of TCO, Gartner Total Cost of Ownership (TCO) refers to a useful accounting system to tally all of the costs associated with a given asset over its entire useful life. TCO was born in the late 1980s by Bill Kirwin of Gartner, used to initially compare the costs of mainframe / minicomputers with PCs and networks. Powered by Blogger They do if they are. MORE >>

George Colony, CEO of Forrester, in Forresters most recent earnings conference call, indicates that: "As we move beyond mid-year, Forrester continues to predict growth in the IT market both here and abroad." Both Gartner and IDC lag in their IT spending predictions by 4-5% less than Forresters estimates - so why such a difference? Evidence points to Gartner and IDC looking more at formal budgets vs. actual spending, with Forrester highlighting high discretionary spending. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). MORE >>