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Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it

It's All About Revenue

Digital technologies are disrupting established business models, with Gartner predicting that by 2017, 25% of all market leaders will lose their top spot to a company founded after the year 2000 because of the newcomer’s ability to use digital technologies more intuitively and effectively. by Kevin Akeroyd | Tweet this The onus is on us. The stakes are incredibly high.

52 MarTech and Marketing Ops Champions You Need to Follow

bizible

Data-driven #digitalmarketing and #adtech analyst @Gartner_inc | Brain for business and a bod for #BigData. Ion interactive co-founder | President & CTO | Agile marketing advocate | Chair of #MarTech Conference | Author of the Chief Marketing Technologist blog. Entrepreneur | Founder/CTO @ HubSpot inbound marketing | Startup blogger at OnStartups.com.

Five Reasons You May Not Be Spending Enough on Content Marketing

Tom Pisello

In many instances, sales forces and channel partners have been disinter-mediated, whereby direct contact with the buyer has been totally replaced with on-line interaction. Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.

Tom Pisello: The ROI Guy: Gartner: Nearly half of IT, telecom.

Tom Pisello

Friday, April 23, 2010 Gartner: Nearly half of IT, telecom companies plan to boost marketing spending A survey by Gartner found that 44% of high-tech and telecommunications companies plan to increase their marketing budgets this year. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Gartner reduces IT Spending Outlook for 2010, but.

Tom Pisello: The ROI Guy: Gartner reduces IT Spending Outlook for.

Tom Pisello

Tuesday, August 17, 2010 Gartner reduces IT Spending Outlook for 2010, but still predicts a positive 2.9% growth Gartners latest IT spending outlook for 2010 remains positive, but is less optimistic than prior forecasts, as worldwide growth stalled over the summer. The full article on Gartners research can be found at: [link] Posted by Tom Pisello at 7:01 AM Email This BlogThis!

Tech Media Publishers looking more Like Interactive Marketing.

Tom Pisello

In the recent BtoB magazine article, " Tech Media Evolution a Bellwether ", the major technology publishers were examined to understand how quickly the shift to interactive marketing was occurring. Steve Weitzner, CEO of Ziff Davis Enterprise, explaining the drivers and shift to interactive marketing: “Advertisers used to pay us to get a message in front of our audience.

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. They do if they are Interactive! Tom then served Gartner as a Managing VP. Powered by Blogger

The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech

Contently

Brinker—the founding editor of Chief Martec, program chair of the MarTech Conference, and co-founder of his own martech company, ion interactive—has been a leading voice in the space since 2008. ” On the other end of the spectrum, you’ve got these analyst firms, the Gartners, the Forresters, folks like that, who publish much less frequently. Why do you still blog?

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

Tom Pisello

Savvy B2B marketers will recognize the “consumerization&# of B2B and in 2011 proactively increase content marketing investments to deliver the right content and interactive decision support tools at the appropriate right step in the buying cycle. 2. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Powered by Blogger

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Hacking Marketing Interview with Scott Brinker (video)

ion interactive

I'm Anna Talerico and I am excited to be here with my business partner at ion, Chair of the MarTech Conference, blogger at chiefmartec.com, popular speaker on the marketing circuit, and author of the forthcoming book, Hacking Marketing, which is due out on March 21st, I think. Interactive content is a great example. Gartner suggested, don’t try to do this with one approach.

Tom Pisello: The ROI Guy: Frugalnomics in Full Effect: Forrester.

Tom Pisello

Wednesday, October 20, 2010 Frugalnomics in Full Effect: Forrester and Gartner Downgrade IT Spending Outlook In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. Alinean Powers ROI Calculator for Interactive Inte. Powered by Blogger uptick.

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

Tom Pisello

They do if they are Interactive! One way to overcome these issues is via Interactive White Papers - by creating content that is dynamic, adaptive and personalized in real time , fundamentally changing the way white papers engage buyers. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Powered by Blogger They do if they are.

Content Marketing and the Forgotten Sales Professional

Tom Pisello

Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Alinean Powers ROI Calculator for Interactive Inte. Powered by Blogger

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Engaging Content is Key to Content Marketing Success?

Tom Pisello

Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Alinean Powers ROI Calculator for Interactive Inte. Powered by Blogger

Winning the Social Media Popularity Contest

Tom Pisello

Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Alinean Powers ROI Calculator for Interactive Inte. Powered by Blogger

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

Tom Pisello

With a wealth of information available at the click of a mouse, buyers are doing more of their own research and evaluations on-line relying less and less on vendor interaction to progress through the decision making cycle. One suggestion is to use more interactive content such as white papers and assessment tools personalized based on industry, location, size, pain points and opportunities.

Tom Pisello: The ROI Guy: Don't Just "Sell the Problem", Quantify It

Tom Pisello

Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Alinean Powers ROI Calculator for Interactive Inte. Powered by Blogger

Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.

Tom Pisello

Gartner Executive Programs midyear survey indicates that IT budgets are growing at a paltry 1.1% in 2010, essentially flat in 2010. The good news is that the second half of 2010, projections are in line with Gartner’s survey in the fourth quarter of 2009 when CIOs reported IT budgets would increase, on average, by only 1.3%, and spending outlooks are more positive than earlier surveys.

Tom Pisello: The ROI Guy: Basic Content Marketing Trumps Social.

Tom Pisello

Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Alinean Powers ROI Calculator for Interactive Inte. Powered by Blogger

Tom Pisello: The ROI Guy: Social Media Hierarchy of Needs - Best.

Tom Pisello

• Tier 4: Collaboration – interacting with the user base is a key differentiating element to the most successful social media campaigns. As opposed to the “push&# oriented focus of traditional campaigns or the “pull&# orientation of monitoring, collaboration is an interactive dialogue with followers, connections and fans for mutual benefit. Powered by Blogger

Discretionary IT Budget up for Grabs: Are Your Sales & Marketing.

Tom Pisello

Recent reports from IDC and Gartner confirm earlier predictions that 2010 will see a rise in IT spending. Gartner has a slightly more optimistic outlook, predicting a 4.1% Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.

Tom Pisello: The ROI Guy: CFO is Now Top IT Decision Maker, making.

Tom Pisello

The 2010 Gartner / FERF technology study received 482 responses to approximately 50 questions that covered senior finance managers views of technology. Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Powered by Blogger

Pricing B2B Solutions with Customer ROI

Tom Pisello

At Alinean, and previously with Gartner and Interpose, have been working with vendors on creating ROI tools for use in engaging customers for the past 9 years, and from this experience, can say that many B2B solutions are not priced correctly because an ROI analysis is not done prior to setting price. Alinean Powers ROI Calculator for Interactive Inte. Powered by Blogger

IT recovery full speed ahead. IT vendors, are you ready?

Tom Pisello

SearchCIOs latest survey on IT budgets and spending priorities confirms reports from Forrester, Gartner and other analysts, that the IT spending recovery in 2010 is upon us. Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. It needs to.

Tom Pisello: The ROI Guy: Alinean Powers ROI Calculator for.

Tom Pisello

Interactive Intelligence, a global provider of unified IP business communications solutions, is using the ROI calculator to help its sales team quantify the value of its communications-based process automation system, Interaction Process AutomationTM (IPA). Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Powered by Blogger

Tom Pisello: The ROI Guy: Comparing and Selecting Solutions Using.

Tom Pisello

Saturday, August 07, 2010 Comparing and Selecting Solutions Using TCO Analysis "TCO is defined as the total cost of procuring, using, managing and disposing of an asset over its useful life.&# – Bill Kirwin - the Father of TCO, Gartner Total Cost of Ownership (TCO) refers to a useful accounting system to tally all of the costs associated with a given asset over its entire useful life.

Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base. Latest Research.

Strong IT Spending Growth Predictions from Forrester Assures IT.

Tom Pisello

George Colony, CEO of Forrester, in Forresters most recent earnings conference call, indicates that: "As we move beyond mid-year, Forrester continues to predict growth in the IT market both here and abroad." Both Gartner and IDC lag in their IT spending predictions by 4-5% less than Forresters estimates - so why such a difference? Alinean Powers ROI Calculator for Interactive Inte.

Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.

Tom Pisello

Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Alinean Powers ROI Calculator for Interactive Inte. Powered by Blogger

Trend Micro Risk and Compliance Assessment tool (powered by Alinean)

Tom Pisello

Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Alinean Powers ROI Calculator for Interactive Inte. Powered by Blogger

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. Content means web copy, blog posts, videos, interactive presentations, social elements, diagrams or other pieces of information used to engaged users / visitors. In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. But it’s not enough just to support bloggers. April 2010.

Tom Pisello: The ROI Guy: Blades Systems Insight 2010 Presentation

Tom Pisello

Monday, April 19, 2010 Blades Systems Insight 2010 Presentation Had the pleasure to be one of the featured presenter at the Blades Systems Insight 2010 conference, discussing the ROI / TCO advantages of blade servers and how to quantify the value. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Powered by Blogger

SaaS Solutions Becoming the Standard for Marketing Solutions

Tom Pisello

Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Alinean Powers ROI Calculator for Interactive Inte. Powered by Blogger

Tom Pisello: The ROI Guy: Leaders indicate Growing Investment in.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base. Latest Research.

Tom Pisello: The ROI Guy: Forrester announces Sales Enablement.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base. Latest Research.

Accelerate Slow Sales Cycles with More Sales Enablement Investments?

Tom Pisello

Joe Galvin, an ex-colleague at Gartner and VP and Research Director with SiriusDecisions, a leading research consultancy in the sales and marketing space, said sales enablement and knowledge management “have now become required components&# of a sales and marketing technology infrastructure. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998).

Alinean Adds Six New B2B Customers

Tom Pisello

Tuesday, August 24, 2010 Alinean Adds Six New B2B Customers Leading Value-Based Sales and Marketing Tool Provider Continues Record Growth in Q2 2010 Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today announced the addition of six new customers in the second quarter of 2010, expanding its marquee list of leading B2B vendors.

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Tom Pisello: The ROI Guy: Measure to Manage - Driving Sales.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base. Latest Research.

Tom Pisello: The ROI Guy: Alinean Powers Eight More B2B Assessment.

Tom Pisello

These key new hires include: Dan Sixsmith , VP, Interactive Marketing Channels – formerly with interactive marketing and communications agency iNDELIBLE Media, Dan is driving Alinean partnerships with interactive marketing firms and content development & syndication channels. Alinean Powers ROI Calculator for Interactive Inte. Powered by Blogger

Tom Pisello: The ROI Guy: Drive Budget Planning with the “IT.

Tom Pisello

Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). Alinean Powers ROI Calculator for Interactive Inte. Powered by Blogger