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When B2B Barbie meets a virtual double and Lady Trifecta…

Exo B2B

You’ve got to do it… Giving the conference the theme of Barbie… You read that right… Have you heard of B2B Barbie? on AI in marketing were that it should play the bottom two roles in the Gartner-style quadrant he created (below). And that’s where his conference took a completely different turn.

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Sales Pipeline Radio, Episode 310: Q & A with Andy Paul @realAndyPaul

Heinz Marketing

Matt: Well, and it, so first of all, talking to the sales pipeline radio with Andy Paul, he’s a multi time author, blogger, speaker, influencer in the sales world and his recent book is Selling Without Selling Out. Just packed with information. Brent Adamson recently has been talking about this idea of sense making, right?

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Grow Your Wiki

Buzz Marketing for Technology

conference. guest blogger. information management. information security. I’m the first-ever guest blogger for the Wikinomics Blog , and will be writing a four-part series over the next several weeks. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ).

Wiki 100
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The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech

Contently

Brinker—the founding editor of Chief Martec, program chair of the MarTech Conference, and co-founder of his own martech company, ion interactive—has been a leading voice in the space since 2008. That they’re not informing their customers how best to use their software? I think you’re absolutely right.

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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script | B2B

Trusted sources of B2B information. What sources of information do B2B buyers trust? 66% said conferences (including virtual). 66% said conferences (including virtual). According to Gartner, 83% of communications leaders surveyed say their influence among the c-suite has grown. B2B prospects want published pricing.

PR 75
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Thanks for sharing good support information for B2B social media. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I’ve linked to a recent post of mine about Gartner’s recent report that half of social media campaigns will fail. I’ve linked to a recent post of mine about Gartner’s recent report that half of social media campaigns will fail. For the reasons you’ve listed here. For the reasons you’ve listed here.