Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Love the slides, worksheet and Forrester tool. Very useful.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MAY 25, 2010

I was there speaking at the Counselor’s Academy PRSA annual conference. It’s a journey that’s similar to my own when I merged my digital agency (Mighty Interactive) to Off Madison Ave in 2005. Thanks for bringing it to CA conference! link] Jose Huitron Jay, thanks for sharing these outstanding keys.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Hubspot

DECEMBER 9, 2010

Netting it out, I realized that Inbound Marketing truly is globally relevant, because the way people research, interact and buy has changed the world over. Though Twitter and Facebook started in the US, they were just as popular at this conference as any North American event I have attended. I used Twitter as the basis for this post.

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

Sword and the Script | B2B

DECEMBER 28, 2022

66% said conferences (including virtual). B2B sales deals require more interactions than ever. Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department, according to an analysis of several studies by Forrester. That’s up from 17 interactions in 2019.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Convince & Convert

FEBRUARY 10, 2010

link] [link] Hervé Weytens Integrating Email and Social Media with Flowtown [link] #socialmedia #email [link] Chuck Forrest Integrating Email and Social Media with Flowtown [link] [link] Nelson Wee Cool Tool to integrate Email and Social Media (Have you heard of Flowtown?) How can I help you?

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Webbiquity

JULY 22, 2014

Is blogger outreach still an effective PR strategy? Forrester #CMO REPORT: Embracing Digital and Delivering Brand Experience by #SocialPR Chat. Guides to Influencer and Blogger Outreach. GroupHigh.com – The “Blogger Outreach” Multi-Tool by Justice Mitchell. What role do press releases play in PR today?

PR 100

PR Paid Content Blogger Outreach 100

Engagio

JANUARY 5, 2021

The proof is in the numbers: 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience ( Forrester ). 85% of consumers would reward sellers who provide relevant personalization with increased lifetime value (Forrester study commissioned by Rockt ). This is it.

Account Based Marketing 127

Account Based Marketing ABM Personalization Ideal Customer Profiles 127

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. link] @jaybaer #MnGOP – Be prepared to interact! Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Forrester Research shows that from 2009-2014, U.S. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Convince & Convert

JULY 28, 2010

link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success. Then put yourself in their shoes, figure out how they interact with your reps, use your product, all that other good advice you shared. As fort he first steps.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

KoMarketing Associates

MAY 19, 2014

I’ve been on the receiving end of this skepticism myself and one can’t really be surprised when industry leaders / search engine spokes people like Matt Cutts and Duane Forrester call out abused SEO tactics and misguided outreach. Help them overcome this issue with a little assistance and recommendation support.

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead 120

Outgrow

MAY 30, 2023

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. Des Traynor: Dolan Saksham Sharda: How many speakers can you name at this conference?

Enterprise Management 52

Enterprise Management Acquisitions Work Management Marketing Management 52

The Effective Marketer

JULY 5, 2009

She not only customized the course the way she thought it should be delivered but was also able to get the group of 20 or so to interact and dictate the pace. Good group and I loved the interaction. That in itself is a good indication that the material was above average. Gotta love her for that. Thanks for the mention and the write-up.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Convince & Convert

SEPTEMBER 21, 2010

Thanks so much for that feedback. Social Media Monitoring Tools – How to Pick The Right One [link] #Tools #SocialMedia [link] martin s. 1 [link] #Tools #SocialMedia #SaveOurShores [link] Francis Otolo RT @socialEspeaking: RT @ingurz RT @mtext: Social Media Monitoring Tools – hw 2 Pick D rt.

Social Media 155

Social Media Media Paid Content Work Management 155

6sense

NOVEMBER 9, 2021

And categories were outsourced to the domain of companies like Gartner, Forrester and IDC. Dave Peterson – Play Bigger: I remember in the early 2000s when I was working at Mercury Interactive and we were testing all kinds of crappy Siebel Systems implementations and fixing all kinds of on-prem software.

CMO 48

CMO Enterprise Management Work Management Marketing Management 48

Online Marketing Institute

NOVEMBER 1, 2010

this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Hubspot

MAY 23, 2014

Blogs are timely, informative, and interactive. This blog comes part and parcel with an active forum, and bloggers do a good job of seeding conversations to drive engagement on both sides of the site. Relying on active moderation to encourage interaction, they ask questions related to their posts and invite feedback.

Paid Search Agency 28

Paid Search Agency Companies B2B B2B Thought Leadership 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. People are now curating lists of the most influential bloggers by Klout score. How are your landing pages and blogger pitches?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. Sheesh, you are busy.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

B2B Marketing Zone Posts

MAY 3, 2010

HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. But it’s not enough just to support bloggers. Some definitions are more complete than others. What kind of question?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Online Marketing Institute

OCTOBER 1, 2010

Opportunity for increased engagemen t as users can quickly identify which one of their friends has also visited that same website and interact with them. Expect this term “Social Sign On&# to fade into the background as we just use ‘logins’ for all of our interactions in the digital space.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

The ROI Guy

SEPTEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. according to Forrester.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

Webbiquity

JUNE 6, 2011

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! An avid search marketing blogger, he’s written extensively for SearchEngineWatch, SearchEngineLand, SEORoundTable and others. According to Tom Grant , Ph.D,

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Online Marketing Institute

JUNE 22, 2009

Today’s ‘Widgety Goodness’ conference in Brighton brought together some in-the-know folks and some much-needed clarity to the hoopla that is social media and widgets. Full of fantastic, interactive, imaginative explorations of the web medium. Check out his yugop.com. A favourite: Clockblock. Worth a visit.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

MARCH 2, 2010

And the fact that Forrester Research projects social media spend in the U.S. Database Integration While CoTweet has made the most progress toward solving it, the big flaw with customer service and consumer interaction via Twitter (and Facebook to a lesser degree) is a lack of knowledge about the person on the other end of the keyboard.

Business 116

Business Paid Search Agency Social Media Analysis 116

The ROI Guy

SEPTEMBER 16, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers ROI Calculator for Interactive Inte.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

SEPTEMBER 17, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers ROI Calculator for Interactive Inte.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. They do if they are Interactive!

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

SEPTEMBER 10, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers ROI Calculator for Interactive Inte.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

Online Marketing Institute

DECEMBER 13, 2010

This year, the team dove deeper into the blogs with a focus on female bloggers and mobile blogging. To begin, let’s take a look at the residence of bloggers worldwide. Almost one-half of all bloggers reside in the United States with 29% blogging in Europe. Gender Two-thirds of bloggers according to Technorati are male.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. Interaction. Customers follow you on Twitter not to be informed, but to be interacted with.

Twitter 145

Twitter CRM Business Paid Search Agency 145