Chris Koch
MAY 27, 2010
Great conferences have impact that lasts long after the day (or two or three) that they occur. MarketingProfs’ B2B Forum is one of those conferences. For example, the Twitter stream from this thing (#MPB2B) is still going strong weeks later. You should check it out; it’ll give you a great list of B2B marketers to follow.
Chris Koch
MARCH 26, 2010
Set up an RSS feed of key news sources and bloggers and forward the good stuff to your SMEs. When blogger’s block sets in at IBM , bloggers can get inspiration through software that lets customers suggest the topics they’d like to see covered. Get ideas from customers. This all happens before the writing begins.
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Chris Koch
MARCH 19, 2010
For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. For example, when SMEs speak at conferences, they can engage conference attendees before, during, and after the event to follow threads of conversation through to their conclusion. Gather research.
Chris Koch
OCTOBER 6, 2009
I’ve spent the last two days as a guest at Marketing Sherpa’s B2B conference in Boston and the many excellent speakers used publishing metaphors constantly. Marketers need to talk to subject matter experts inside the company, influencers outside the company (analysts, academics, bloggers, journalists), and customers. Audit content.
Chris Koch
OCTOBER 6, 2009
I’ve spent the last two days as a guest at Marketing Sherpa’s B2B conference in Boston and the many excellent speakers used publishing metaphors constantly. Marketers need to talk to subject matter experts inside the company, influencers outside the company (analysts, academics, bloggers, journalists), and customers. Audit content.
Chris Koch
JANUARY 22, 2010
For example, being listed on the blogroll of a highly respected blogger, analyst, or journalist not only generates traffic; it also establishes you as an authority among the people who care most about the subject you’re blogging about. The growth in traffic then confers its own authority—you get lots of visits so you must be smart.
Chris Koch
JULY 29, 2011
It was like letting a dumb teenager into one of McKinsey’s glass conference rooms with a stack of fireworks and handing him a match. The political stir encouraged journalists and bloggers to try digging deeper into the story and that’s when McKinsey got into trouble. Something important was bound to get damaged. And so it did.
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