Lenny's Newsletter

SEPTEMBER 5, 2023

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. The first company that used Figma is a company that at the time was going by the code name Krypton and now is known as Coda— Shishir’s company. He’s just a nice, smart guy.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Sharpspring

JUNE 3, 2021

That’s how I was able to rank for [top SEO experts] even though my own business site isn’t really ranking for it anywhere in top 100: Notice how I managed to brand my profile picture in a way that hints at the connection to the company I work for. For example, you can set up an industry newsletter and become known for it.

Personalization 129

Personalization SEO Brand Identity Branding 129

Hubspot

JUNE 16, 2020

Your blog can assist with these needs, like how to manage a positive scale within a company. To get started defining your blog's purpose, think about the goals of your company and identify how your blog can contribute. For example, if you have a post about how to navigate Twitter for Business written in 2017, consider updating it.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Content Marketing Institute

SEPTEMBER 14, 2018

Twitter research reveals that 40% of users say they’ve made a direct purchase as a result of a tweet from an influencer. Your metrics can range from simple vanity metrics that are good for measuring the relative scale of one effort compared to another to the precise measurements of increased foot traffic in stores. Direct web traffic.

Act-On 111

Act-On Work Management Marketing Management Planning 111

Webbiquity

SEPTEMBER 21, 2010

These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and Paper.li , which enables users to create custom online “newspapers&# based on a Twitterer and his/her followers, a hashtag subject or a Twitter list.

Aggregators 100

Aggregators Blogger Media Curation 100

Scoop.it

FEBRUARY 2, 2022

When it comes to original content, one survey revealed bloggers spend about half the time promoting an article as they do writing it. Accounts you can connect to include: Twitter. LinkedIn profiles and company pages. Turn your curated content into regular email newsletter. Facebook pages. Yammer and Yammer groups.

Distribution 52

Distribution Curation Content Newsletter 52

Convince & Convert

JANUARY 6, 2016

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project. And what’s better than new customers?

Marketing Strategy 113

Marketing Strategy Marketing & Strategy Advertising Agencies Business 113

Hubspot

MARCH 31, 2020

If you were to take a quick scroll down my Instagram feed, you'd see the three types of accounts I follow: reality TV stars, musicians, and food bloggers. Yes, you read that right: food bloggers. For instance, one of the bloggers I follow, Sweet Simple Vegan , has over 200,000 followers and posts new content daily.

Social Media 89

Social Media Advertising Channels Media Work Management 89

BenchmarkONE

DECEMBER 1, 2021

Given that your clients are paying you to handle the marketing efforts for the company, it only makes sense that they should have access to their own assets and information. . Company revenue aside, the second biggest concern a client has will always be about the budget. Find her on Twitter and LinkedIn. . Image Source.

Transparency 73

Transparency Paid Search Agency Advertising Agencies Ad Agencies 73

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

ClearVoice

SEPTEMBER 4, 2020

SEO leads to 20 times more traffic opportunities than pay-per-click on desktop and mobile devices. ( A full 15 percent of the searches Google sees every day are searches the company has never seen before. More than half of search traffic comes from mobile devices. Companies see $40 ROI for every $1 they spend on email marketing.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Webbiquity

MAY 4, 2010

the graph below compares the last three months of traffic on the WebMarketCentral blog, which after four and a half years had built up a sizable and consistent following, to the first three months after launch of the Webbiquity blog. Use Twitter. Twitter is the fourth-highest source of traffic to Webbiquity, just behind Google.

RSS 100

RSS Digg Tagging Blogger 100

KoMarketing Associates

DECEMBER 14, 2015

In the process, I have doubled my traffic, tripled my blog subscribers and generated inbound leads I wold have ever seen. When customers, friends, family, industry analysts, and bloggers say wonderful things about your company and convince others to buy your product, you’ve made it. That was the highlight of 2015 for us.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

PureB2B

MAY 18, 2021

Marketing automation is one of the most important tools of any company especially since many departments see marketing as one of its biggest spenders. reduction in overhead costs , marketers need to have some processes automated to help achieve company targets more efficiently and effectively.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Automation B2B Marketing 62

KoMarketing Associates

JANUARY 16, 2014

B2B companies who actively blog receive 67% more leads than those that do not ( source ). In a recent team training session, we attempted to set our own guidelines, identifying several best practices B2B bloggers should follow from idea creation all the way through to promotion. 91% of B2B marketers use content marketing ( source ).

Promotion 120

Promotion Practices B2B Best Practices 120

Convince & Convert

MAY 7, 2013

Create a landing page on your website or blog (you can use Hubspot , FormStack , Impact , or Landerapp ) that requires a name, company name, and email address to register and has all of the information about the webinar. What this does is create a campaign in your analytics under traffic sources > sources > campaigns.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

Scoop.it

OCTOBER 27, 2022

Content curation can relieve unnecessary pressure off your marketing team and free up company time and resources — especially when your “marketing team” is just you. That’s because the content world is becoming saturated with endless bloggers and marketers ready to grab any search engine user that comes their way. See how we can help.

Curation 86

Curation Work Management Marketing Management Service 86

Scoop.it

NOVEMBER 28, 2019

When it comes to original content, one survey revealed bloggers spend about half the time promoting an article as they do writing it. Accounts you can connect to include: Twitter. LinkedIn profiles and company pages. Turn your curated content into regular email newsletter. Facebook pages. Yammer and Yammer groups.

Distribution 63

Distribution Curation Content Newsletter 63

GreenRope

MAY 28, 2020

Some companies put together a social incentive bonus rewarding their employees for active engagement on social media. Medium offers bloggers an Import function so you can import your posts from the authoritative link (your blog), so you do not risk any SEO repercussions. Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Planning 52

markempa

DECEMBER 30, 2008

Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure. In the end, the team’s analysis showed a dramatic correlation between the use of social media channels and the growth of the company’s Web traffic and leads.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Content Standard

APRIL 9, 2018

Twitter got on the bandwagon early on; more recently, Instagram has made polling even more visual and interactive by adding the option to its Stories feature. Twitter, Facebook, and Instagram have polling options; on Snapchat, social polling app Polly is a hit among teens. Do you like polls? Or do you really like polls?

Social Media 100

Social Media Social Marketing Media Work Management 100

Online Marketing Institute

AUGUST 31, 2011

PWB Marketing Blog Demand Generation | Branding | New Media Skip to content PWB HOME ABOUT OUR TEAM BUILD A BRAND GENERATE DEMAND BLOG HOME ← How To Create B2B Content Your Prospects REALLY Want How to REALLY Increase B2B Blog Traffic Posted on 08/31/2011 by Chad Wiebesick Good content isn’t enough for a blog. You also need traffic.

Traffic 40

Traffic Demand Generation Agencies Paid Search Agency B2B 40

Convince & Convert

JULY 27, 2010

Instead, traffic here on Convince & Convert is actually UP since I went on vacation. First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. You would be entirely wrong. Visits are up. Page views are up. Retweets are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Chris Koch

JANUARY 22, 2010

We need to believe that more engagement between our companies and the people we want to reach is a good thing that ultimately leads to sales—but down a long, narrow, winding path with a few jumps between cliffs thrown in there. The growth in traffic then confers its own authority—you get lots of visits so you must be smart.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Hubspot

MARCH 6, 2017

To ensure that your website shows up in search ahead of your competitors, It's important for your company to invest in search engine optimization (SEO) and keyword research. Organic traffic (someone finding you on their own through internet search) is the most cost-efficient way to acquire new business. What is blogging?

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. As I see it, there are 3 options here: 1.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

MARCH 4, 2016

There’s no need to use the standard font associated with your brand; the goal of the infographic should be to provide value to your audience, not promote your company. Instead, simply include your company logo and web address in the footer of the infographic next to the sources. Blogger Outreach. Conveying Data. Social Media.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Ontraport

APRIL 14, 2021

The Exposure sub-stage is geared towards people who have never heard of your brand before, and it’s all about using organic traffic from social media and article mentions, media placements and backlinks to create brand awareness. Expand both partners’ reach: Partnering means getting access to another company’s audience.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Kabbage

NOVEMBER 9, 2016

Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. What do they talk about: B2B content that helps companies build successful sales and marketing teams. Also be sure to check out their #AskJessABM Twitter chat every week.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. What do they talk about: B2B content that helps companies build successful sales and marketing teams. Also be sure to check out their #AskJessABM Twitter chat every week.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Webbiquity

DECEMBER 13, 2011

The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Promote your content / increase web traffic. Interact (e.g., ask and answer questions).

Social Networks 100

Social Networks Network Marketing Social Marketing Ideal Customer Profiles 100

Ontraport

APRIL 14, 2021

The Exposure sub-stage is geared towards people who have never heard of your brand before, and it’s all about using organic traffic from social media and article mentions, media placements and backlinks to create brand awareness. Expand both partners’ reach: Partnering means getting access to another company’s audience.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

Optinmonster

JULY 7, 2023

Bloggers were some of the first online businesses, and blogging is still a viable business model today. The most successful bloggers can even blog as their full-time job. Eventually, bloggers also found ways to use their content to make money online from blogging. It’s also free, which is great for new bloggers.

Paid Content 84

Paid Content Blogger Domain Advertising Agencies 84

Chris Koch

JUNE 26, 2009

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. Paul has been a B2B marketer for years for companies like BearingPoint and Avaya and has accomplished quite a bit with social media in those jobs. Use Twitter for monitoring.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

NuSpark Consulting

JULY 15, 2011

We look forward to sharing the joy in taking your company to new levels. Do COMPANY X Technology Group solutions embrace the needs of its target audiences? Additionally, our content approach covers three main goals: Increased website traffic. Builds traffic to your website. Objectives. Phase One: Content Assessment.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

We look forward to sharing the joy in taking your company to new levels. Do COMPANY X Technology Group solutions embrace the needs of its target audiences? Additionally, our content approach covers three main goals: Increased website traffic. Builds traffic to your website. Objectives. Phase One: Content Assessment.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100