Biznology

NOVEMBER 8, 2012

Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience. Case Study: US Open Marketing.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Anyword

DECEMBER 1, 2021

Some types of texts are best created by people within the company, for the sake of accuracy and details. In other cases, it might be better to ask a professional to handle the writing when it comes to making the product or service as appealing as possible to the audience. Not all business writing is the same. What is copywriting?

Copywriting 98

Copywriting Marketing AI Paid Search Agency AIDA 98

Hubspot

JUNE 16, 2020

Your blog can assist with these needs, like how to manage a positive scale within a company. To get started defining your blog's purpose, think about the goals of your company and identify how your blog can contribute. Conduct keyword research. This happens through keyword research. Determine your persona.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

KoMarketing Associates

JANUARY 16, 2014

82% of B2B Marketers are increasing content production in the next 12 months ( source ). B2B companies who actively blog receive 67% more leads than those that do not ( source ). According to WordPress statistics , bloggers produce an average of 33.7 Having the keyword appear in the body a few times will suffice.

Promotion 120

Promotion Practices B2B Best Practices 120

Engagio

JULY 29, 2021

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. Use product and industry keywords to draw in users looking to solve specific problems. There are free versions of most important software tools, like keyword research tools.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

Biznology

APRIL 26, 2016

Then I jump in, feet first, and reach out to all the most salient and germane influencers by hook or by crook: I follow everyone who is in my demographic, be it via keyword or hashtag, I engage with them all, no matter what their mozRank, Total Reach, Alexa Rank , Kred, PeerIndex , Kred, Page Authority, or PageRank , or Domain Authority.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Mailmunch

MAY 4, 2021

1- Everybody in their niche is using the same SEO tools so they’re probably targeting the same keywords and scraping the same list of websites to reach out to. . 78% of companies have up to three people in their content marketing team: content specialist or writer, social media manager, and SEO specialist.

Link Building 52

Link Building Outreach Ad Building Paid Search Agency 52

Valasys

JULY 31, 2023

We’ll also discuss the art of nurturing your existing customer base to keep them excited about your products or services. Your goal is to attract fresh faces to your website, have them explore your fabulous collections, and have them fall head over heels for your products. And fear not, we won’t leave you hanging.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

Sprout Social

MARCH 8, 2017

Whether they’re a blogger, product reviewer, industry expert or a trusted source of information, your social media influencers are unique to your field and product or service. Grilling bloggers who write for major recipe sites. LinkedIn is built specifically for helping you network with others in and around your industry.

Social Media 111

Social Media Media Peer-to-peer Work Management 111

Engagio

MAY 26, 2020

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. Use product and industry keywords to draw in users looking to solve specific problems. There are free versions of most important software tools, like keyword research tools.

B2B Marketing 130

B2B Marketing Marketing & Strategy Marketing Strategy B2B 130

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.]. Really big.

Research 80

Research Process Long Tail Marketing Blogger 80

The Marketing Blender

JULY 13, 2022

It’s essential to test different growth hacking strategies and see what works best for your company. B2B marketing growth hacking is all about accelerating the sales process by finding creative and innovative ways to market your product or service. What Are Some Good Examples of B2B Marketing Growth Hacks?

B2B Marketing 52

B2B Marketing Examples Effectiveness Marketing Budget 52

KoMarketing Associates

OCTOBER 16, 2012

A client emailed me this weekend with a message about a potential guest blogger for their website. The blogger’s proposal was written concisely, the objective clearly stated, and the message illustrated a basic understanding of the client’s website initiatives.

Tactics 120

Tactics SEO B2B Marketing Planning 120

Optinmonster

MAY 16, 2023

In layperson’s terms, off-page SEO helps search engines understand what others think about your product, services, or website. Involves keyword research and page optimization to align your website’s content with user search queries. Aims to improve your web pages’ user experience, readability, and relevancy.

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

Optinmonster

SEPTEMBER 30, 2022

It Should Have the Right Keywords. Many internet users filter their emails by keywords. Therefore, your email subject line should have the right keywords. Unfortunately, there is no way to find out what the right keywords are. Does your business make a product or service the reader has been looking for?

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

Biznology

MAY 19, 2015

Site Optimization : This includes copy rewriting, internal linking, keyword research, Google Analytics/ and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Hubspot

APRIL 2, 2018

Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. Step 1: Make a List of Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

ViewPoint

DECEMBER 17, 2013

B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title. Self-identifying keywords used on the company website (ALC). Technology usage “intensity” score, by product (HG Data). Company SWOT analysis (OneSource).

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

Atomic Reach

MARCH 18, 2019

Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

KoMarketing Associates

MAY 21, 2015

In fact, some of the most productive B2B content marketing initiatives need the occasional refresh to keep things moving in an upward trajectory. For social media network development, dedicating fifteen minutes daily to a particular channel may be what is needed to get back on track and feeling productive. Make sure to listen first.

B2B Marketing 120

B2B Marketing Content Marketing B2B Paid Search Agency 120

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How to Reach Out to Bloggers by Chris Brogan. Social media has fundamentally altered the practice of public relations.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

JUNE 16, 2015

Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. And use video. TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Adobe) 80% of consumers are more inclined to purchase from companies offering personalized experiences. SEMrush) The U.S.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

ClearVoice

JUNE 17, 2019

Joe Pulizzi of the Content Marketing Institute defined content marketing to LinkedIn like this: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Hubspot

DECEMBER 2, 2020

LinkedIn has 675 million monthly active users worldwide. 50% of customers purchase more from companies that they believe provide outstanding customer service. For example, say you’re a beauty company. You’d want to partner with an influencer known within that community, like a skincare expert or a lifestyle blogger.

Social Media 101

Social Media Top of Funnel Social Marketing Advertising Agencies 101

Sprout Social

MARCH 8, 2019

What products are people digging? When we talk about online social listening, we’re referring to social sites beyond “the big five” (Facebook, Twitter, Instagram, LinkedIn and Pinterest). And while it’s no secret that people love to watch videos, but the degree to which consumers use videos for product research is staggering.

Youtube 100

Youtube Eye-Tracking Ideal Customer Profiles Curation 100

EMagine B2B Blog

JANUARY 6, 2019

Content marketing personas are not new, however, tightly integrating these personas with SEO strategy and tactics is relatively new to most companies and organizations. make an appointment, buy a product, download information, etc.). How would you describe your product or service offering? What is a Content Marketing Persona?

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

Convince & Convert

JULY 9, 2013

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. For example, using a simple list of relevant keywords can help you identify a broad list of influencers.

Marketing & Strategy 160

Marketing & Strategy Marketing Strategy Advertising Agencies Content 160

Writing on the Web

NOVEMBER 23, 2010

Today’s post was written by Louise Baker, freelance blogger and journalist. When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.&#

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Top B2B Marketing Influencers – Companies.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Valasys

MARCH 5, 2020

The voice of the content also needs to be echoed through brand vision & the type of culture a company propagates. This is why Golden Rule behavior is embraced by most of the winning companies.”. You can’t evolve your content strategy without engaging with your niche-specific communities in the first place.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Envy

MARCH 25, 2019

It is also undoubtedly why the tech companies and VCs that I work with on a daily basis are on a continual hunt for the more mature “full stack” marketer to run their marketing team. A recent survey conducted by Korn Ferry on 1000 leading US companies concluded that the average age of a CMO in the tech industry is 53. Product launches.

B2B Marketing 101

B2B Marketing Planning Trade Show B2B 101

ConvertKit

DECEMBER 8, 2021

Blogging : Many small blog-related tasks—like keyword research, writing, editing, and uploading the article to your content management system—can be outsourced to a VA. Photography : If you need product photos, search for product photography VAs who can photograph and edit your product images and get them ready to post.

Work Management 91

Work Management Ad Frequency Paid Search Agency Marketing Management 91

Convince & Convert

NOVEMBER 14, 2011

Even though Facebook, Twitter, LinkedIn, and Google are American companies, social media doesn’t begin and end at the shores of the USA. If your company operates multi-nationally, creating and perpetuating a social media presence globally will eventually become a consideration – if it’s not already.

Social Media 153

Social Media Media Social Networks Multi-Channel 153

Webbiquity

JANUARY 12, 2011

Optimize company news for SEO benefit? Effectively connect with bloggers and other key online influencers in your industry? Social Media Press Releases and Blogger Outreach. The 5 Cs of Blogger Relations by prTini. ** 5 Stars. Even bloggers with less traffic to their site are still being pitched on a regular basis.

PR 100

PR Tools Tips Blogger 100

Biznology

JULY 26, 2011

I am in the middle of guiding some new bloggers over at Marketing Conversation. What I mean is that my bloggers tend to write based on a lot of assumed context. When they write my company. And I have not even gotten to the most important part: even if people know who you are, what you do, the company you own, and its products.

RSS 80

RSS Blogger Paid Search Agency Aggregators 80

Vidyard

JANUARY 25, 2018

What does video production look like? You are not allowed to republish your guest post to your company blog, Medium, LinkedIn, Facebook, or any other sites once published on the Vidyard blog due to the risk of a Google duplicate content penalty. Thank you for your interest in being a guest blogger.

Guidelines 65

Guidelines Paid Search Agency Custom Publishing Budget Programs 65