5 Ways To Develop Your B2B Brand
Zoominfo
SEPTEMBER 16, 2020
Author and blogger Seth Godin describes a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”. When you think of brand development, your mind probably goes to well-known B2C companies (Nike, Starbucks, Airbnb, etc.).
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