Hubspot

APRIL 12, 2021

A few years ago, I got hired as a content marketer at a small web design company. This can get particularly difficult if you're a freelance content marketer who creates content for different businesses and industries. When I first started creating content for HubSpot's Blog, I was vehemently opposed to data.

Content Marketing 100

Content Marketing Copywriting Work Management Marketing Management 100

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. Keen to see how your marketing playbook compares with the industry’s best? We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

The Effective Marketer

AUGUST 5, 2010

The reality is, more and more companies are adopting practices like these (especially telecommuting and flex hours) because technology is such that not only allows you to do it, but makes you more productive. But companies don’t offer these nice perks just because they are run by nice people. United States License.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

Hubspot

APRIL 23, 2020

While LinkedIn Stories is just an experiment at this point, the online networking company says that this endeavor comes after other major social networks like Instagram, Facebook, and Snapchat have succeeded and drawn in new audiences to their platforms with Stories. Inform audiences about topics related to your industry.

Linkedin 96

Linkedin Features Paid Search Agency Marketing & Strategy 96

Hubspot

JULY 6, 2020

That being said, outsourcing is a big decision that requires financial commitment and an agreeable working relationship between companies. Outsourcing connects you with marketing agencies who specialize in keeping on-top of new technology and trends. There are three outsourcing routes you can take: Outsource your marketing in full.

Work Management 99

Work Management Marketing Management Paid Search Agency Advertising Agencies 99

The Effective Marketer

JULY 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Don’t Forget Your Company History The recent advent of the lost NASA tapes (they lost the original tapes from the Apollo 11 mission, the first Moon landing, then found out that they had all been erased) got me thinking.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. What do they talk about: B2B news, trends, and how-tos about digital marketing.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Hubspot

MARCH 19, 2015

After listening to Herold explain this concept on The Growth Show podcast , I decided to give it a try on behalf of the HubSpot content team. I booked some alone time in the company nap room, conjured up Doc Brown and hopped aboard my mind’s Delorean. Destination: 2018. Constructing a Vivid Vision.

Hubspot 28

Hubspot Cable Blogger Content 28

Hubspot

JUNE 7, 2021

And, is this trend even worth investing in?". Strong competition around a social media trend, like chat streaming, signals that it’s not going away anytime soon and might be worth investing in. So, the only thing you’ll need to figure out is where to experiment with the trend. The good news? Takeaways for Marketers.

Social Media 96

Social Media Social Marketing Media Planning 96

Hubspot

OCTOBER 16, 2023

LinkedIn can even become a key business driver for your company. Understand Your Audience With LinkedIn, you can filter your profile viewers by industry, location, and company. Image Source Filtering You can filter people at the top by company, industry, location, and more.

Ideal Customer Profiles 71

Ideal Customer Profiles Profiling Linkedin Network Marketing 71

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. HubSpot’s Marketing Blog. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Heinz Marketing.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Hubspot

NOVEMBER 11, 2020

survey , bloggers have ranked as the third most trustworthy source of information, following only friends and family. That's right -- bloggers are trusted more than celebrities, journalists, brands, and politicians. Goodwill Industries International. It's no secret that we kind of like dogs here at HubSpot. Help Scout.

Design 101

Design Examples Best Practices Microsite 101

KoMarketing Associates

DECEMBER 9, 2014

82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). For the past several months, we’ve made a concerted effort with one of our clients to create long-form, curated content targeted for three industry segments in particular. interviews with industry experts, tradeshows, guest blogging, etc.)

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Hubspot

AUGUST 27, 2019

For instance, if your brand is in the tech industry, perhaps you want to post a Question asking your followers' their feedback on an innovative new tech product. Alternatively, if your brand is in the retail industry, maybe you want to ask more generic questions like, "Do you still follow the no-white after Labor Day rule?

Creativity 100

Creativity Conference Paid Search Agency Tips 100

Only B2B

DECEMBER 23, 2019

agency executives generated targeted leads using client case studies posted on the company’s website. Hubspot has a research page which allows you to browse through the reports and download it. For example, beauty brands tie up with fashion bloggers to get through their target audience. A Case studies are winners too!

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Webinar Metrics 62

Exo B2B

MAY 30, 2019

During the past decade, the company has made it a sustainable platform to share knowledge and new innovations in the world of inter-company marketing. But what served as a catalyst in 2009 is when we discovered that some blogs were dealing with marketing (like ClickZ and HubSpot for example). Oh, it wasn’t easy!

Marketing AI 45

Marketing AI B2B Thought Leadership Blogger Thought Leadership 45

Hubspot

APRIL 5, 2018

The HubSpot Agency Expert Webinar Series is a great opportunity for agency owners to learn from thought leaders in the agency space. In 2018, the top 5 marketing trends are Direct Marketing, Email Marketing, Search SEO/PPC, Inbound Marketing, and Healthcare Marketing” ( Click to Tweet).

Advertising Agencies 75

Advertising Agencies Paid Search Agency Ad Agencies Work Management 75

Only B2B

DECEMBER 23, 2019

agency executives generated targeted leads using client case studies posted on the company’s website. Hubspot has a research page which allows you to browse through the reports and download it. For example, beauty brands tie up with fashion bloggers to get through their target audience. A Case studies are winners too!

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Hubspot

FEBRUARY 1, 2021

Instead of hearing from the HubSpot team why we thought our event was great, these posts let you hear why it's a can't-miss opportunity from actual attendees. They can use outlets such as Medium , LinkedIn, and even their own company blog to write about their experience or expectations for the event. Start contests within your company.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Marketing Insider Group

JANUARY 8, 2013

But mostly, I looked to experts in the industry who had already blazed the trail ahead of me. I invite you to read and follow these amazing bloggers and if I missed your blog or someone you know, please suggest an addition in the comments below. I made a lot of mistakes and learned through a ton of trial and error.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Marketing Insider Group

OCTOBER 2, 2020

There was some great content published this past week, specifically in the content marketing industry. And while we are still creating Pandemic-related content for clients, we are also staying focused on the strategy of publishing consistently on the important themes in our client’s industries. By Stephanie Stahl.

B2B Thought Leadership 48

B2B Thought Leadership Content Marketing Thought Leadership Content 48

Hubspot

FEBRUARY 25, 2019

More than likely, your company's social media strategy revolves primarily around Facebook, Instagram, and Twitter. Whether you're a travel agent or blogger, you can likely attract a good deal of brand awareness by posting envy-inducing images of faraway destinations on the site. Pinterest now attracts 150 million people per month.

Blogger 71

Blogger Social Networks Buzz Paid Search Agency 71

The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

SmartBug Media

NOVEMBER 6, 2018

Business blogging is when a company shares posts focused on a topic related to its line of business—a marketing tactic that is both powerful and cost-effective. Think of your company’s business blog as a marketing channel. It’s a way to raise awareness and establish yourself as a thought leader in the industry. Take a look at a.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

The Effective Marketer

OCTOBER 21, 2009

Gartner Group is known in the technology industry as a heavyweight analyst group that influences a lot of purchasing decisions. Big companies all turn to Gartner’s reports to help them on emerging trends and technologies. A Judge Will Decide. Gartner's Magic Quadrant is now on trial The problem? United States License.

Work Management 100

Work Management Marketing Automation Services Marketing Management Gartner 100

Single Grain

DECEMBER 29, 2020

Only the most strategic and versatile SaaS companies are able to survive the unpredictable ups and downs of the software as a service market. There are a number of incredible SaaS bloggers who not only write for business owners, entrepreneurs and startups, but who are business owners, entrepreneurs and startups. Educate yourself.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

The Effective Marketer

MAY 7, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Explaining Social Media If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help. The presentation is not only funny is also engaging.

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

The Effective Marketer

SEPTEMBER 29, 2010

If you see another company being successful (however you define success) and you try to apply the same method, can you guarantee you will also achieve success? Questions about what the target market is, what industry are you talking about, and such are the first things that come to mind. United States License. United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

JANUARY 7, 2011

Big companies and small companies have different needs, and so their briefs are also formatted differently. The first is an interesting research done by Jasmin Cheng (from Twist Image) about creative briefs in the industry, and the second is a presentation by Nick Emmel on how to properly write a creative brief.

Creativity 100

Creativity Planning Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 15, 2010

I work for a B2B software company and we do regular email blasts. If I were to look at benchmark data from MailChimp we are doing way better than their published rate of 18% for companies in the software industry. Instead of asking how to match the industry averages, ask instead: How can we improve deliverability?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Atomic Reach

MARCH 18, 2019

He also partners with SalesX in helping companies grow with the help of AdWords. Mark Irvine is passionate about data-driven research in trends on Bing, Facebook, and AdWords. He travels around the word presenting about trends in SEM industry. Amanda Sibley - Director of Marketing for HubSpot for Startups.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Webbiquity

MAY 3, 2011

She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. She’s been named by Forbes.com as one of 20 top Women Social Media & Marketing Bloggers. Allison Mooney. allimooney.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

The Effective Marketer

AUGUST 14, 2009

Although his criticism was towards Wall Street financial companies that complain they need hefty compensation packages to attract talented employees, you decide whether it applies to your company as well. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

The Lead Agency

NOVEMBER 15, 2017

Influencers have the ability to start trends, mobilise ideas, and bring your message to their audience. A lot of businesses find it difficult to identify and create content that is relevant to their industry. Finding influencers can be difficult depending on your industry and your budget. 3. HubSpot’s Guest Blogging.

B2B Marketing 88

B2B Marketing Top of Funnel B2B Planning 88

Hubspot

JUNE 6, 2016

Most content managers are always on the lookout for new guest bloggers -- especially those struggling internal bandwidth. How to Find Great Guest Bloggers. Participating in online communities, industry forums, and social bookmarking sites will introduce you to different people creating content in your niche.

Blogger 28

Blogger PR Bandwidth Work Management 28

Hubspot

NOVEMBER 25, 2019

For instance, lifestyle subscription box FabFitFun has a target audience of women "ages 18-34, who love a good deal [and] want to hear about the latest and greatest trends in beauty, fitness, nutrition, and style." MasterClass is an online education platform offering courses in various industries. Mandy McEwen x LinkedIn Marketing.

Examples 95

Examples Advertising Agencies Content Class 95

Hubspot

APRIL 4, 2018

It’s crucial to base your goals off of your own analytics, not industry benchmarks, or else you might bite off more than you can chew and burn out. Relevant - Your goal needs to relate to your company’s overall goal and account for current trends in your industry. 5 SMART Goal Examples That’ll Make You a Better Marketer.

Examples 101

Examples Planning Landing Pages Webinar Metrics 101