SmartBug Media

MARCH 8, 2022

Recognized by ForbesWoman as one of the top 20 women bloggers. Runs her own marketing training company, MarketingProfs. Brené has a wonderfully, relatable way to discuss the hard topics, such as shame or vulnerability, and lead her viewers/listeners/readers to search deep within themselves to find power within their vulnerabilities.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Hubspot

FEBRUARY 26, 2019

Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". At its most basic, blogs can help you develop an online presence, prove yourself an expert in an industry, and attract more quality leads to all pages of your site. Her blog doesn't serve a larger company, but it does help her create a personal brand.

Wiki 100

Wiki Top of Funnel Lead Scoring Lead Ranking 100

Webbiquity

MAY 17, 2016

Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. Discover the most popular topics people are searching for right now, or investigate historical search. Wolfram|Alpha is an engine for computing answers and providing knowledge. 1) Google Scholar.

Planning 145

Planning Research Tools Best Practices 145

SmartBug Media

APRIL 9, 2020

Most blog articles are anywhere from 800-1,500 words, although a HubSpot study found the blog articles that generate the most leads are more than 2,500 words on average. Then, always conclude with a relevant CTA, urging the reader to contact your company, schedule a demo, or download an e-book with more information.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Hubspot

APRIL 12, 2019

As a baseball player turned blogger, my blogging platform is just as important to me as my bat was to me. HubSpot offers one of the most robust blogging platforms around. Whether you own a business or a food review website, Wix has a wide range of templates any blogger can use. Best Blogging Platforms. Squarespace. Contently.

CMS Development 101

CMS Development Best Practices Lead Ranking Template 101

Valasys

JULY 31, 2023

According to HubSpot, six in ten marketers have made generating business leads their top priority. Content Marketing: Imagine you’re a software company catering to businesses. You create insightful blog posts, engaging videos showcasing your product’s features, and host webinars addressing common industry challenges.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

Optinmonster

MARCH 17, 2022

HubSpot Website Builder : Best for Marketing Automation. While WordPress is popular with bloggers, it isn’t only for blogging. Some big names include TechCrunch, The New York Times Company, and Microsoft News. This business website builder ensures your site is search engine-friendly. Marketing: $2.95

Small Business Marketing 108

Small Business Marketing Godaddy Marketing Automation Services Marketing Websites 108

Atomic Reach

JANUARY 3, 2019

You do not feel any connection with a mere ask, but you probably feel differently when the ask includes a story that adds value or makes the company relatable to you. It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

ClearVoice

NOVEMBER 2, 2018

Sponsor: Search Engine Land. Hosted by Search Engine Land, the conference the sessions are “fast-paced, Q&A-packed, always informative, and don’t stop to cover the basics,” notes Huffington Post. Great for: SEOs, webmasters, podcasters, bloggers, content marketers, and social media marketers. 18 – Dec.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

SmartBug Media

NOVEMBER 6, 2018

Business blogging is when a company shares posts focused on a topic related to its line of business—a marketing tactic that is both powerful and cost-effective. It’s a way to raise awareness and establish yourself as a thought leader in the industry. To keep it simple, organic traffic is unpaid traffic that comes from search engines.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Hubspot

APRIL 2, 2018

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Webbiquity

NOVEMBER 12, 2012

While “search plus social plus content” is inarguably inelegant, it was suggested that other terms such as “online marketing” or “inbound marketing” already covered the concept of web presence optimization (WPO). Search Engine Optimization (SEO ). Image credit: Ajax Union. Inbound Marketing.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Hubspot

OCTOBER 29, 2018

She had also just spent the last year and a half working as a Support Engineer at HubSpot and was working her way through a masters degree in Corporate Communications. But, as a pleasant surprise to her, so were many of her teammates at HubSpot. Most of the bloggers didn’t begin their careers in marketing either.

Peer-to-peer 67

Peer-to-peer Work Management Hubspot Paid Search Agency 67

Marketing Insider Group

OCTOBER 2, 2020

There was some great content published this past week, specifically in the content marketing industry. Organic search traffic, email subscribers, and direct website lead conversions are all great measurements to track this success. These tools can help increase your search engine authority and ranking on result pages.

B2B Thought Leadership 48

B2B Thought Leadership Content Marketing Thought Leadership Content 48

Hubspot

MAY 15, 2018

And as you stare at your laptop screen in shock, you can’t help but think you’ll never be able to join your dream company. You can’t just put your job search on pause until the company opens the position again. How do you express interest in joining a company when the position you want isn't currently available?

Work Management 96

Work Management Marketing Management Blogger Paid Search Agency 96

Hubspot

MARCH 13, 2012

Guest blogging can provide a variety of awesome benefits: it can do wonders for your search engine optimization, be a great way to get exposed to a brand new audience, help you improve your thought leadership, and better establish you as an expert in your industry. Are you trying to rank in search for a particular keyword ?

Blogger 28

Blogger Guidelines Work Management Lead Scoring 28

Convince & Convert

MAY 7, 2013

Of course, this list may change, depending on your business and your industry, but it provides a good place to begin thinking about how to generate good, qualified leads from content. Choose a topic and a headline that has great search potential. For instance, we did a webinar about Google analytics. Ask your team to do the same.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

Exo B2B

MARCH 16, 2017

In his words, “Beyond the professional influencers and industry experts are members of the media, customers, prospective customers and members of any communities that the brand is active in. Digital Identity – Structured and extensive presence in search engines. To create action, you need content and relationships.”

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

MAY 27, 2010

There were some great ideas about creating a search and social media center of excellence to get everyone in larger companies on the same page. My presentation was on blogging and social media and stressed three main points that are important to all new bloggers. 3 Key Lessons For New Business Bloggers 1.

Blogger 28

Blogger Business Webinar Metrics Hubspot 28

Marketing Insider Group

JANUARY 12, 2012

And so, inbound marketing is quite simply defined by this simple phrase from Hubspot CEO Brian Halligan (@ bhalligan ): Get found! A real understanding of the customer should take a deeper-dive into the actual keywords your audience uses when searching for solutions. Everyone uses a search engine and everyone is on a social platform.

Inbound Marketing 100

Inbound Marketing Planning Marketing Management Buyer's Journey 100

ATAK Interactive

JULY 29, 2019

Most platform companies claim their software is outfitted with “great features” and “intuitive design” but then come saddled with shortcomings that become apparent much quicker than expected. Search engine optimization (SEO) features. Oracle NetSuite, Microsoft Dynamics, Salesforce, HubSpot). Site management capabilities.

eCommerce 78

eCommerce Enterprise Management Work Management Marketing Management 78

Hubspot

MARCH 7, 2012

Many will hire an in-house blogger to create content and manage the blog's CMS. Others don't need a full-time employee(s) to manage their blogging needs, though, and will opt for a part-time, freelance blogger. Usually, freelance bloggers don't manage your CMS, but the content creation effort lies squarely on their shoulders.

Blogger 28

Blogger CMS Development Sample Work Management 28

Hubspot

FEBRUARY 6, 2019

To start, you can simply type keywords related to your job into the blue search bar. You can also search by employer (if you have your heart set on that one company you've always wanted to work for). And they post for companies that are, well, kind of a big deal -- like Yelp, Viacom, and Digitas. Groups and Company Pages.

Best Practices 52

Best Practices Startups Inbound Marketing Linkedin 52

Kabbage

NOVEMBER 9, 2016

Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. What do they talk about: B2B content that helps companies build successful sales and marketing teams. Where can I find it: [link]. Where can I find it: [link]. Buffer Blog.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

HubSpot’s Marketing Blog. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. What do they talk about: B2B content that helps companies build successful sales and marketing teams. Social Media Blogs. Buffer Blog.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

ClearVoice

MARCH 26, 2020

” — HubSpot. A communications agency is just that, a team of copywriters, bloggers, journalists, photographers, videographers, designers and anyone else who is ready to communicate your business’s values through content. Do you know which words your current and potential customers are typing into search engine boxes?

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Hubspot

JANUARY 7, 2013

This article topic came directly from questions we get when talking to companies about using our software and adopting a more inbound approach to marketing. If you market to aerospace engineers, you want to hire an inbound marketer who can have something interesting to say to aerospace engineers. And now, let me get to my point.

CMO 28

CMO Hubspot Work Management Marketing Management 28

Industrial Marketing Today

JANUARY 3, 2011

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. Source: HubSpot ). Happy New Year!

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

ATAK Interactive

JULY 29, 2019

Most platform companies claim their software is outfitted with “great features” and “intuitive design” but then come saddled with shortcomings which become apparent much quicker than expected. Search engine optimization (SEO) features. Oracle NetSuite, Microsoft Dynamics, Salesforce, HubSpot).

eCommerce 60

eCommerce Enterprise Management Work Management Marketing Management 60

ATAK Interactive

JULY 10, 2019

Most platform companies claim their software is outfitted with “great features” and “intuitive design” but then come saddled with shortcomings which become apparent much quicker than expected. Search engine optimization (SEO) features. Oracle NetSuite, Microsoft Dynamics, Salesforce, HubSpot).

eCommerce 60

eCommerce Enterprise Management Work Management Marketing Management 60

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Define your target readers – Are you trying to build a following among design engineers, plant or operations managers?

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Webbiquity

MAY 3, 2011

She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. Angie is also a Search Engine Watch columnist and speaks at national events including SMX, SES, and OMS.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Hubspot

JANUARY 8, 2013

And if you want more background, you should also check out my post from yesterday, " How the HubSpot CMO Screens for Top Marketing Talent ," where I go into more detail about the attributes you should be looking for in an inbound marketing manager, and how to screen potential candidates before the interview stage. Question 1: Funnel Strategy.

CMO 28

CMO Hubspot Lead Ranking Lead Scoring 28