Hubspot

SEPTEMBER 30, 2010

I have a brainstorming method that I love to use when helping teach new bloggers how to get started thinking about their keywords while creating good content. ” “What industry experience do you have?” Connect with HubSpot : Make a list of your most important keyword phrases. Photo Credit: andyp uk.

Business Blogging 28

Business Blogging Peer-to-peer Business Long Tail Marketing 28

Hubspot

JANUARY 13, 2012

And why are so many marketers and business owners fighting to be the online authority in their industry? If you're optimizing for long-tail , informational keyword phrases like, "How to train a unicorn," you can also gain prominent placement in search engines to help solidify your authoritative status. Write Long-Form Content.

Ad Building 28

Ad Building Long Tail Marketing Content Thought Leadership 28

Hubspot

JANUARY 10, 2011

For example: Name Company Website Twitter Username This signature helps provide some context to the person reading the comment. Notice that it isn’t too long. It is long enough to show thoughtfulness and to make a point, but not so long that others won’t take the time to read it. Connect with HubSpot :

CAN-SPAM 28

CAN-SPAM Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

OCTOBER 11, 2010

Most recently, we covered the website redesign topic in a webinar with HubSpot’s VP of Marketing, Mike Volpe. At HubSpot, we recommend that your blog is part of your site so that it attracts maximum SEO juices, e.g. www.yourdomain.com/blog or blog.yourdomain.com. Connect with HubSpot : Where should your blog live?

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Marketing Websites Landing Pages Long Tail Marketing Digg 28

Hubspot

JANUARY 18, 2012

This is something HubSpot has implemented with great success; it also offers multiple perspectives in your content, letting different areas of expertise shine through and benefit your readers. Go to your RSS and read your industry's news. You can even curate a list or publish excerpts from some of the long-form content (e.g.

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Hubspot

FEBRUARY 1, 2011

Likewise, never write, approve or publish a blog article unless you can point to the long-tail keyword bullseye you're aiming it at. Tweet and use Facebook wall posts in support of all your marketing events; publish blog articles twice or three times weekly; have a news section on your site to promote company and product news.

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Content Custom Publishing 28

Hubspot

SEPTEMBER 10, 2012

Although if you're already an avid blogger, you know that even with all the shortcuts in the world, you really just have to sit down and write. For many companies, it's publishing that content. 92% of companies who blog multiple times per day have acquired a customer from their blog. We do that here at HubSpot, actually.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Hubspot

OCTOBER 25, 2012

Well the truth is, I know any one of you -- yes, even you -- can be an amazing business blogger. That means if your job is to provide customer support for an SEO software company, you have the subject matter expertise to write a blog post like, "3 Advanced Hacks for Finding New Keywords for Your SEO Strategy." It's too hard.".

Blogger 28

Blogger Enterprise Management Work Management Marketing Management 28

The Lead Agency

MARCH 27, 2018

B2B marketing is a process in which a service or a product is introduced and promoted to another company. When it comes to implementing a business-to-business marketing strategy, it is important to remember that B2B businesses differ from one type of industry to another. 5: B2B Email marketing strategy. 6: Content personalization.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Moz

MAY 6, 2019

And when it comes to a topic, make sure to write about your industry, not yourself. Remember, you’re trying to attract strangers to your blog who have never heard of your company before — so they’re not going to find you through search engines if you’re just blogging about yourself. What do you wish people knew about our industry?

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Hubspot

OCTOBER 10, 2019

Not to mention, sharing tips and insights related to your industry makes your brand look more credible and trustworthy to prospects. To walk you through producing and effective blog, I decided to compile a list of 15 tips from a handful of HubSpot Blog managers. Choosing Topics. Pick topics that speak to your target audience directly.

Blogger 14

Blogger Hubspot Lead Scoring Lead Ranking 14

Webbiquity

JANUARY 17, 2011

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). 35% of bloggers are professional journalists.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Zoominfo

AUGUST 7, 2018

Here are a few top choices: HubSpot : According to Gartner peer insights, customers voted for HubSpot as the best CRM lead management software of 2018. With HubSpot, marketers can build targeted lists and automate things like email campaigns and lead scoring. Of course, some CRMs are more useful than others. The result?

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Hubspot

DECEMBER 29, 2014

It isn''t enough to simply have a blog -- businesses need to spend time creating a blogging strategy that allows for high quality content creation so you can, slowly, build a reputation for thought leadership that will pay off big time in the long term. HubSpot customers have access to their built-in keyword and SEO tool. 4) Keywords.

Marketing & Strategy 28

Marketing & Strategy Keywords Buyer Personas Template 28

Hubspot

SEPTEMBER 21, 2012

And there's this whole slew of people working at your company -- the sales and services pros -- that are fielding people's questions all day long. 2) Pull from your company collaboration tool. For example, if you're a SEO consultant, you might have a bevy of content around long-tail keywords. Lead-gen offer.

Enterprise Management 28

Enterprise Management Work Management Wiki Long Tail Marketing 28

Zoominfo

AUGUST 7, 2018

Here are a few top choices: HubSpot HubSpot, marketers can build targeted lists and automate things like email campaigns and lead scoring. For marketers on the go, the mobile version of HubSpot provides instant access to metrics at-a-glance. Of course, some CRMs are more useful than others. The result?

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

Single Grain

FEBRUARY 8, 2023

Let’s say that you are a company that sells cement and you want to create pillar content on the topic “plastering.” Content creators and bloggers go for topics that offer complete and effective information for the readers. Promote your pillar post organically on social media and industry forums.

Traffic 59

Traffic Lead Scoring Lead Ranking Long Tail Marketing 59

Hubspot

APRIL 27, 2015

When it comes to selecting a keyword, you have two options: short tail and long tail. To clarify, here are a few examples of both: Shoes (short tail) vs. Size 6 Black Pumps (long tail). Hotel (short tail) vs. Five Star Hotel in Boston (long tail). Wondering which one to go after?

Long Tail Marketing 28

Long Tail Marketing Marketing Automation Services Buyer Personas Custom Publishing 28

Hubspot

JULY 21, 2015

That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. At the end of your month-long campaign, you generated 1,000 leads and spent $10,000. And more importantly. where do I stop? But what about next month?

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Hubspot

JULY 28, 2016

I was applying for a marketing position at a technology company. (No, No, not HubSpot.) When I came in to interview, everything was going great -- until I met with one of the company's VPs. Outdated names can be a red flag, especially for tech-savvy companies. 3) When you mention the wrong company.

Hubspot 28

Hubspot Ideal Customer Profiles Enterprise Management Profiling 28

Single Grain

JUNE 10, 2021

41% of bloggers have said that videos are the best content format that gives them strong results from organic search. SEMrush helps you generate hundreds of long-tail, question-related content ideas to help you boost your website traffic. Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). HubSpot had a remarkable presence at Dreamforce. Your industry isn't boring, your marketing is boring. Slides From Session.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28

Webbiquity

NOVEMBER 28, 2011

companies now use social media for marketing (though the figure varies widely based on size of company)? companies now use social media for marketing. 22% of Fortune 500 companies have a public-facing blog that has at least one post in the past 12 months. companies now use social media for marketing.

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Paid Content Social Media Statistics Paid Search Agency 100