Hubspot

OCTOBER 13, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. In this article, I’ll take you through how HubSpot uses surround sound to track and improve its products’ visibility and awareness. What is the surround sound strategy?

SERP 60

SERP Lead Scoring Lead Ranking Enterprise Management 60

Oktopost

DECEMBER 5, 2022

This way if someone else is ranking for your valuable branded keywords, your actual brand is clear to your user. ↑ According to HubSpot , around 16% of an average website’s traffic comes from social media. Depending on your industry and strategy, that percentage can be much higher. Social media traffic.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Marketing Insider Group

FEBRUARY 5, 2024

Keen to see how your marketing playbook compares with the industry’s best? Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Curious about where things are heading?

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Webbiquity

MAY 17, 2016

Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. Use this constantly to make sure that the keywords you are targeting are not losing steam. You’ll also be able to get suggestions for other valuable keywords.” — S toreYa Blog. 4 Best Content Planning Tools.

Planning 145

Planning Research Tools Best Practices 145

Valasys

JULY 31, 2023

According to HubSpot, six in ten marketers have made generating business leads their top priority. Content Marketing: Imagine you’re a software company catering to businesses. You create insightful blog posts, engaging videos showcasing your product’s features, and host webinars addressing common industry challenges.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

Hubspot

FEBRUARY 26, 2019

At its most basic, blogs can help you develop an online presence, prove yourself an expert in an industry, and attract more quality leads to all pages of your site. In 1997, Jorn Barger, blogger for Robot Wisdom, coined the term "weblog" , which was meant to describe his process for "logging the web" as he surfed the internet.

Wiki 100

Wiki Top of Funnel Lead Scoring Lead Ranking 100

B2B Marketing Traction

JULY 31, 2014

Your strategy must identify your target audience(s), your topics, your target keywords, the tone or voice of the blog, frequency of posting, desired results and how you will measure results. If You Have Multiple Bloggers. You may need to add topics, speak to new audiences or target different keywords. Photo by m01229 on Flickr.

Marketing & Strategy 100

Marketing & Strategy B2B Blogger Guidelines 100

Hubspot

OCTOBER 16, 2023

LinkedIn can even become a key business driver for your company. Understand Your Audience With LinkedIn, you can filter your profile viewers by industry, location, and company. Image Source Filtering You can filter people at the top by company, industry, location, and more.

Ideal Customer Profiles 71

Ideal Customer Profiles Profiling Linkedin Network Marketing 71

Hubspot

APRIL 21, 2020

So it makes sense if you're considering creating a mobile app for your own company. Finally, if you're a HubSpot customer, you can leverage another app — the Facebook Welcome app in HubSpot's app marketplace — to help with your mobile app launch on Facebook. The latter is what most companies choose to do. Image Source.

Paid Content 94

Paid Content Mobile Advertising Budget Programs Mobile Marketing 94

Mailmunch

MAY 4, 2021

1- Everybody in their niche is using the same SEO tools so they’re probably targeting the same keywords and scraping the same list of websites to reach out to. . 78% of companies have up to three people in their content marketing team: content specialist or writer, social media manager, and SEO specialist.

Link Building 52

Link Building Outreach Ad Building Paid Search Agency 52

Convince & Convert

JANUARY 28, 2014

Robinson, International Review of Industrial Organizational Psychology New York: Wiley – it was shown that behavioral interviewing can increase by nearly 50 percent your chances of hiring the right employee. Create an online landing page filled with properly cited statistics for your industry or area of expertise. Cooper and I.T.

Statistics 132

Statistics Content Marketing Paid Search Agency Stats 132

B2B Marketing Traction

JUNE 6, 2014

Corey Eridon from Hubspot , John Rampton on Forbes , and Neil Patel ( Quicksprout ) all wrote about this. He includes many charts and concludes that “longer posts are usually better,” “have more keyword and phrase variety” and “more link backs” to the post. So, bloggers, it’s up to you.

Opinions 100

Opinions Blogger Stats Paid Search Agency 100

Hubspot

MAY 31, 2018

Today, having a website is as necessary for a company as having a phone number. Or, maybe you’re looking to update your company’s outdated website. One of the easiest ways to appear illegitimate as a company is to shirk on paying for a domain name. billion websites out there today, your company's name might already be taken.

CMS Development 100

CMS Development Marketing Websites Landing Pages Domain 100

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Top B2B Marketing Influencers – Companies.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But with a blog, you can create any (reasonable) number of top-level categories, and give these keyword-rich labels.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Hubspot

MAY 15, 2018

And as you stare at your laptop screen in shock, you can’t help but think you’ll never be able to join your dream company. You can’t just put your job search on pause until the company opens the position again. How do you express interest in joining a company when the position you want isn't currently available?

Work Management 96

Work Management Marketing Management Blogger Paid Search Agency 96

SmartBug Media

APRIL 9, 2019

According to HubSpot, companies that published more than 16 blog posts per month got almost 3.5 times more traffic than companies that published zero to four monthly posts. If you do it right, blogging brings in relevant traffic, full of users searching for your company’s solution. That’s where you have the advantage.

Marketing Analytics Tools 69

Marketing Analytics Tools Paid Search Agency Inbound Marketing User-Generated Content 69

SmartBug Media

NOVEMBER 6, 2018

Business blogging is when a company shares posts focused on a topic related to its line of business—a marketing tactic that is both powerful and cost-effective. Think of your company’s business blog as a marketing channel. It’s a way to raise awareness and establish yourself as a thought leader in the industry. Take a look at a.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Hubspot

APRIL 2, 2018

Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. Step 1: Make a List of Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

APRIL 5, 2018

The HubSpot Agency Expert Webinar Series is a great opportunity for agency owners to learn from thought leaders in the agency space. Always prioritize your topics/ terms/ keyword targets not only just based on volume, relevance, competition and seasonality but also their potential profitability towards the business.” ( Click to Tweet ).

Advertising Agencies 75

Advertising Agencies Paid Search Agency Ad Agencies Work Management 75

Hubspot

MARCH 13, 2012

Guest blogging can provide a variety of awesome benefits: it can do wonders for your search engine optimization, be a great way to get exposed to a brand new audience, help you improve your thought leadership, and better establish you as an expert in your industry. Are you trying to rank in search for a particular keyword ?

Blogger 28

Blogger Guidelines Work Management Lead Scoring 28

Marketing Insider Group

OCTOBER 2, 2020

There was some great content published this past week, specifically in the content marketing industry. And while we are still creating Pandemic-related content for clients, we are also staying focused on the strategy of publishing consistently on the important themes in our client’s industries. By Stephanie Stahl.

B2B Thought Leadership 48

B2B Thought Leadership Content Marketing Thought Leadership Content 48

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

MARCH 7, 2012

Many will hire an in-house blogger to create content and manage the blog's CMS. Others don't need a full-time employee(s) to manage their blogging needs, though, and will opt for a part-time, freelance blogger. Usually, freelance bloggers don't manage your CMS, but the content creation effort lies squarely on their shoulders.

Blogger 28

Blogger CMS Development Sample Work Management 28

Envy

MARCH 25, 2019

It’s a serious complaint that’s created a knowledge gap in the industry that is very difficult to bridge. It is also undoubtedly why the tech companies and VCs that I work with on a daily basis are on a continual hunt for the more mature “full stack” marketer to run their marketing team. But that’s far from the truth.

B2B Marketing 101

B2B Marketing Planning Trade Show B2B 101

Marketing Insider Group

JANUARY 12, 2012

And so, inbound marketing is quite simply defined by this simple phrase from Hubspot CEO Brian Halligan (@ bhalligan ): Get found! It is maybe the most important part because nothing can happen with solid keyword research and a keyword strategy. This might include customers, bloggers, media outlets. Create Content.

Inbound Marketing 100

Inbound Marketing Planning Marketing Management Buyer's Journey 100

ClearVoice

MARCH 26, 2020

” — HubSpot. A communications agency is just that, a team of copywriters, bloggers, journalists, photographers, videographers, designers and anyone else who is ready to communicate your business’s values through content. Keyword portfolio. Communications or media agency. Content recommendations. Blogs posts?

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Single Grain

DECEMBER 29, 2020

Only the most strategic and versatile SaaS companies are able to survive the unpredictable ups and downs of the software as a service market. There are a number of incredible SaaS bloggers who not only write for business owners, entrepreneurs and startups, but who are business owners, entrepreneurs and startups. Educate yourself.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Webbiquity

NOVEMBER 12, 2012

Anything about your company or products that appears somewhere online—whether owned, earned or paid content—contributes to your web presence. In the words of HubSpot co-founder and CEO Brian Halligan, inbound marketing is “where you help yourself ‘get found’ by people already learning about and shopping in your industry.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Hubspot

FEBRUARY 6, 2019

To start, you can simply type keywords related to your job into the blue search bar. You can also search by employer (if you have your heart set on that one company you've always wanted to work for). And they post for companies that are, well, kind of a big deal -- like Yelp, Viacom, and Digitas. Groups and Company Pages.

Best Practices 52

Best Practices Startups Inbound Marketing Linkedin 52

Industrial Marketing Today

JANUARY 3, 2011

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. Source: HubSpot ). Happy New Year!

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Hubspot

OCTOBER 19, 2012

In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization , establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing. But have no fear!

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

QuanticMind

JANUARY 3, 2019

Without a doubt, 2018 has been quite a year for PPC advertisers and the SEM industry as a whole. We’ve compiled some of the ways in which the developments of the past year have played a role in shaping the direction of SEM industry — and how they’ll potentially play out in the New Year. GDPR Sets a New Global Standard .

SEM 40

SEM Paid Search Agency Privacy Privacy Policies 40

Atomic Reach

MARCH 18, 2019

He also partners with SalesX in helping companies grow with the help of AdWords. He travels around the word presenting about trends in SEM industry. Amanda Sibley - Director of Marketing for HubSpot for Startups. Chris Soames is a blogger and consultant, he has been managing international web strategies of different brands.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

The Effective Marketer

JUNE 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot. Here I talk about the final 5 classes.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60