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87 More Vital Social Media Marketing Facts and Stats for 2012


Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. 90% of companies with 100 or more employees use social media in their marketing mix. Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. The average Fortune 100 company is mentioned nearly 56,000 times per month On Twitter.

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4 Blogging Best Practices for B2B SaaS Start-Up Companies

Sales Prospecting Perspectives

This question piqued my interest, and I thought I’d share with our readers my response: What are blogging best practices for a B2B SaaS start-up wishing to generate industry visibility? As the coordinator for Sales Prospecting Perspectives, a B2B blog that also strives for industry visibility, I thought I’d share a few pieces of advice I’ve learned after a year of doing this.

7 Real Marketing Interview Questions From HubSpot's CMO


And if you want more background, you should also check out my post from yesterday, " How the HubSpot CMO Screens for Top Marketing Talent ," where I go into more detail about the attributes you should be looking for in an inbound marketing manager, and how to screen potential candidates before the interview stage. They also might zone in on one factor, perhaps industry, all alone.

How the HubSpot CMO Screens for Top Marketing Talent


This article topic came directly from questions we get when talking to companies about using our software and adopting a more inbound approach to marketing. At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general.

8 Reasons Even YOU Can Be a Kick-Butt Business Blogger


Well the truth is, I know any one of you -- yes, even you -- can be an amazing business blogger. That means if your job is to provide customer support for an SEO software company, you have the subject matter expertise to write a blog post like, "3 Advanced Hacks for Finding New Keywords for Your SEO Strategy." That's also what makes their content the go-to in their industry!

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com. Q: You work at a company that supplies electronics assembly equipment. Wrong. and Italy. Move on.

The Top #Nifty50 Women in Technology on Twitter for 2012


This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Stacey Acevero. sacevero. AbbyBailey.

17 Foolish Mistakes to Avoid as a Guest Blogger


Guest blogging can provide a variety of awesome benefits: it can do wonders for your search engine optimization, be a great way to get exposed to a brand new audience, help you improve your thought leadership, and better establish you as an expert in your industry. Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy. Connect with HubSpot

The 14 Best Content Planning and Research Tools


Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. HARO (Help a Reporter Out) gives journalists and bloggers access to a database of sources for upcoming stories, and offers subject matter experts daily opportunities to secure valuable media coverage. Showcase reviews: HubSpot, SnapApp. HubSpot.

6 Ways to Establish Yourself as an Industry Thought Leader


Being known as a thought leader in your industry is a huge step in the right direction toward increased credibility for your business and its products/services. Think about it: are you more likely to trust and purchase from a company whose leaders you recognize as experts in the industry, or a company whose leaders you've heard nothing from? Connect with HubSpot

Introducing the Blog Topic Generator, Learning to Not Hate Writing, and More in HubSpot Content This Week


Research tells us that companies that regularly write and publish blog posts get 55% more web traffic and 70% more leads than companies that don''t. Check it out, fellow bloggers. 15 Smart Marketers Share Insights on the Future of the Industry. 10 Common Mistakes Most Business Bloggers Make. HubSpot''s lead blog strategist, Pamela Vaughan, has got you covered.

9 Questions You MUST Ask Before Hiring a Freelance Blogger


Many will hire an in-house blogger to create content and manage the blog's CMS. Others don't need a full-time employee(s) to manage their blogging needs, though, and will opt for a part-time, freelance blogger. Usually, freelance bloggers don't manage your CMS, but the content creation effort lies squarely on their shoulders. About what industries do you write?

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.

How to Build a Newsroom Inside Your Company


Download your free copy if you want to learn more about how to build a news organization, big or small, inside your company. More and more companies are creating “journalistic” content. Some are even hiring journalists and camera crews, building studios, and launching dedicated news sites to cover themselves and their industries. It’s not just big companies.

Six Ways to Search-Optimize a Blog


They are also a great platform for responding to breaking news or the latest developments in your industry. So while an editorial calendar can help your blog posts on track and on schedule, it’s crucial to also build in the flexibility to write posts responding to current events in your industry. Nearly every industry has its own specific directories and syndication sites as well; for example, B2B Marketing Zone for B2B vendor and influencer blogs, and Social Media Informer for social media-related blogs. Fresh content. Syndication and blog directories. Social media.

Marketing Hall of Shame: HubSpot's Worst Marketing Mistakes, Revisited


As a little marketing therapy on this fine Monday morning, last week the HubSpot marketing team sat down and relived some of HubSpot's most mortifying marketing mistakes, and of course thought it'd only be prudent to publish them for everyone to peruse through at their leisure. Blogger Problems. Leads, customers, visitors, and HubSpot support team, we're sorry for that one.

Best Twitter Guides, Tips and Tools of 2010


Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Which companies are really succeeding on Twitter, and how are they doing it? Most bloggers tweet each of their posts only once. 8 Ways to Not Get ReTweeted by HubSpot Blog. How can I get more retweets? Still, lots of good advice.

New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions


Every discipline within marketing and PR has its own tools, among them: Content development: CMS tools (WordPress, Joomla, HubSpot, 100s of others), Adobe CS, tools for creating infographics , etc. So much so, companies utilize different tools, resources, and in some cases, even different agencies to manage web visibility for brand, SEO, social media, PR, and paid advertising.

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The Top #Nifty50 Women in Technology on Twitter for 2012


This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Stacey Acevero. sacevero. AbbyBailey.

Social media takes your marketing event to the next level

Integrated B2B

To date, few B2B companies have capitalized on the full potential of the seminars, receptions, trade show stands and other marketing events they hold for business partners, clients and prospective customers. Research from marketing automation firm Hubspot reveals that 68% of B2B companies rank marketing events as important to their business. The study also showed that B2B companies on average spend 5-8 weeks planning their trade shows or other marketing events. Why this widening gap between spend and perceived value for B2B companies as they are most?

Best Social Media Stats, Facts and Marketing Research of 2010


70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). have a company page on at least one social networking site (but only 39% blog and just 26% tweet).

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The Only 7-Step Guide to Creating Content You’ll Ever Need


There’s no shortage of people with an internet connection who are just waiting to fall in love with your company’s content. If you’re struggling to obtain data, we couldn’t help but love HubSpot’s Jeff Russo’s recommendation, which is simply asking for data like Khan academy. Company News Image source. Did you know the average person spends over 5 hours every day online ?

The 2011 #Nifty50 Top Twitter Men Reprise


Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives.

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Optimize White Papers – Document sharing is a great way to increase awareness of your company’s products and services, build inbound links to help boost SEO, and drive traffic to your website. If your company isn’t posting your B2B white papers on Scribd , you need to start doing it now. Worried your competition might find out something about your company? It’s true.

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PR 2015: Top 100 Influencers & Brands

Onalytica B2B

Think about the numerous analysts, politicians, bloggers, thought leaders, industry professionals, stakeholders and influential consumers that all have big audiences that you want to reach. In the top 100 brands we can find a great selection of industry publications (PRNews, PRWeek), as well as agencies (Edelman, Weber Shandwick). HubSpot. HubSpot. Twitter Handle.

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3 Winning Examples of B2B Blogs Done Right

WindMill Networking

B2B blogs are not only showing up within the websites of more companies, they are providing real and measurable success for those that are doing it well. A look at these three B2B Blog Marketing Case Studies will show that these companies all have the following two characteristics in common: Take a Strategic Approach to Blogs – A social media strategy begins with research to understand how and where your target customers use social media and consume information. Become the industry magnet by blogging about topics that would interest them. Louis E. Nothing. Louis E.

52 MarTech and Marketing Ops Champions You Need to Follow


Marketing Tech & Strategy @ClaimWizard | Full Stack Marketer | #Hubspot | #WordPress | #MarTech. Founder of WiderFunnel, the Conversion Optimization company | Author of You Should Test That! CMO/VP Marketing in the high tech industry #modernmarketing | #bigdata | #marketingautomation | #software | #channels. Gary Katz, @garymkatz. Chris Garrett, @chrisgarrett.

Best Companies Don't Need Marketing

The Effective Marketer

The reality is, more and more companies are adopting practices like these (especially telecommuting and flex hours) because technology is such that not only allows you to do it, but makes you more productive. But companies don’t offer these nice perks just because they are run by nice people. They offer them because the market for talent is fierce. United States License.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Top B2B Marketing Influencers – Companies. These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream. Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology.

Does every business need content marketing? A reality check.

grow - Practical Marketing Solutions

He recently became president of a company whose primary line of business is producing highly-engineered rolls for the steel manufacturing process. He has a finite number of customers — a handful of companies rolling steel in the US. He is facing gut-wrenching decisions to change healthcare coverage in order to keep his company solvent in the face of this competition.

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011


How can a company launch (or relaunch) a new blog properly? Guidance for New Bloggers. 20 Common Mistakes Made By New Bloggers by Ink Rebels. 12 things every business blogger should know how to do by Ragan’s PR Daily. How to Be an Awesome Blog Commenter by HubSpot Blog. 21 Ways Bloggers Engage by Heidi Cohen. Write great blog post headlines? Stuart W.

8 Things I Wish I Knew Before I Started Blogging


So I thought I''d share some of the things I wish I knew when I first started blogging for HubSpot five years ago. According to our Marketing Benchmarks From 7,000 Businesses report, the average company will see a 45% growth in traffic when increasing total blog articles from 11-20 to 21-50 articles. There will never be a shortage of things to blog about in your industry.

Top Internet strategy, marketing and technology links for the week of April 21, 2012


How Social Currency is Driving Identity, Trust and New Industries (tech crunch). Optimize Your Health for Better Blogging (pro blogger). Industry Events: 6 Ways to Make a Big Impact On a Small Budget (Mashable!). When SMS Text Messaging Actually Makes Sense for Marketers (HubSpot). A Strong Cast of Characters is Vital to Telling Your Company’s Story (Spin Sucks).

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How To Turn Your B2B Blog Into a Golden Egg-Laying Goose

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With the right marketing alchemy and gestation, a blog can produce valuable awareness, preference and leads for your company. In HubSpot''s State of Inbound Marketing Report , the benefits are pretty darn clear: More traffic: Companies that blog get 55% more website traffic than those that don''t blog. Blogging Benefits.

Marketing Research to Bookmark for Your Next Blog Post


For all of you content creators, bloggers, SEOs, and market researchers, we feel your pain. Market research company eMarketer publishes research data about all things digital media -- from social media, content marketing, SEO, and mobile device use. Marketing and advertising research company comScore produces data and insights into media and technology trends. 19) HubSpot.

3 Key Lessons For New Business Bloggers


There were some great ideas about creating a search and social media center of excellence to get everyone in larger companies on the same page. My presentation was on blogging and social media and stressed three main points that are important to all new bloggers. 3 Key Lessons For New Business Bloggers 1. Connect with HubSpot in Phoenix Arizona last week.

The 29 Best Social Media Monitoring Tools


That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. The Attentio Industry Dashboard provides industry insights wrapped up in a straightforward subscription access package. Identify sudden changes in the discussion volume to protect your company image.

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