Being known as a thought leader in your industry is a huge step in the right direction toward increased credibility for your business and its products/services. Think about it: are you more likely to trust and purchase from a company whose leaders you recognize as experts in the industry, or a company whose leaders you've heard nothing from? So how exactly do you gain credibility as an industry thought leader ? Here are 6 things you can do to start establishing yourself as a trusted expert in your industry. Ways to Become an Industry Thought Leader. MORE >>

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. continuous stream of high-quality leads to feed the sales funnel and keep it humming is the lifeblood of industrial marketing. The chart below shows the difference between B2C and B2B companies. Source: HubSpot ). Happy New Year! The answer is a resounding yes. MORE >>

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. know these companies well. Like Be the first to like this post. MORE >>

In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization , establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing. So if you're not taking advantage of all the lead generation opportunities your blog offers -- and then optimizing those opportunities -- you're likely missing out on a huge piece of your company's lead gen pie. But have no fear! On Your Blog's Homepage. link] ). MORE >>

Guest blogging can provide a variety of awesome benefits: it can do wonders for your search engine optimization, be a great way to get exposed to a brand new audience, help you improve your thought leadership, and better establish you as an expert in your industry. As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy. Connect with HubSpot 1) Having NO Strategy. MORE >>