SmartBug Media

JULY 10, 2019

At the heart of every inbound marketing strategy, the intent is the same: we’re looking to reach best-fit personas for our brand and nurture them with helpful content until they are shouting our brand name from the rooftops. In inbound marketing, we talk a lot about sharing “helpful content.” Type of content.

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SmartBug Media

APRIL 9, 2019

According to HubSpot, companies that published more than 16 blog posts per month got almost 3.5 times more traffic than companies that published zero to four monthly posts. If you do it right, blogging brings in relevant traffic, full of users searching for your company’s solution. That’s where you have the advantage.

Marketing Analytics Tools 69

Marketing Analytics Tools Paid Search Agency Inbound Marketing User-Generated Content 69

KoMarketing Associates

DECEMBER 9, 2014

Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). 82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). 70% of B2B marketers are creating more content than they did one year ago ( Content Marketing Institute ).

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Hubspot

DECEMBER 14, 2016

2016 marks HubSpot’s 10th anniversary. When my co-founder Dharmesh Shah and I first started talking about the concept of inbound marketing, it wasn’t an evolution -- it was a revolution. Marketing became much more about the width of your brain than the width of your wallet. The Second Act of Inbound Marketing.

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Inbound Marketing Paid Search Agency Planning Adwords 28

Hubspot

APRIL 5, 2018

The HubSpot Agency Expert Webinar Series is a great opportunity for agency owners to learn from thought leaders in the agency space. In 2018, the top 5 marketing trends are Direct Marketing, Email Marketing, Search SEO/PPC, Inbound Marketing, and Healthcare Marketing” ( Click to Tweet).

Advertising Agencies 75

Advertising Agencies Paid Search Agency Ad Agencies Work Management 75

Hubspot

APRIL 13, 2016

As the Content Director at an inbound marketing agency , I cringe when I visit our company’s blog and see that the most recent post was from more than a week ago. Whether you know it or not, every person that works for you is a potential blogger. But sometimes, it just can’t be helped. Put Out the Call.

Blogger 28

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Exo B2B

MAY 30, 2019

During the past decade, the company has made it a sustainable platform to share knowledge and new innovations in the world of inter-company marketing. But beyond its informational aspect, ExoB2B’s blog has also proven to be a powerful marketing tool and an effective lead generator. Oh, it wasn’t easy!

Marketing AI 45

Marketing AI B2B Thought Leadership Blogger Thought Leadership 45

Hubspot

SEPTEMBER 5, 2019

Many businesses think that if their product or service is spectacular, it will speak for itself; they'll need very little marketing effort for it to take off. But in reality, any companies that seem to have achieved remarkable growth in this manner do indeed have phenomenal products. Know your product, service, company, and industry.

Word of Mouth 78

Word of Mouth Marketing & Strategy Marketing Strategy Paid Search Agency 78

Webbiquity

NOVEMBER 12, 2012

While “search plus social plus content” is inarguably inelegant, it was suggested that other terms such as “online marketing” or “inbound marketing” already covered the concept of web presence optimization (WPO). Inbound Marketing. Image credit: Ajax Union.

Marketing Management 100

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Marketing Insider Group

JANUARY 24, 2013

The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well. Top B2B Marketing Influencers – Companies. Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. .

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Marketing Insider Group

JANUARY 8, 2013

” And so I created the B2B Marketing Insider to help provide an insider’s point of view. But mostly, I looked to experts in the industry who had already blazed the trail ahead of me. So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JANUARY 7, 2013

And the smart inbound marketers will then write articles to answer those questions, which not only attracts more prospects to their website, but also gives their sales team a piece of thought leadership content to share with the people they talk to. What I Look for in an Inbound Marketing Manager. Don't overlook this.

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Hubspot

APRIL 17, 2013

Inbound marketing helps level the playing field for marketers with less budget, and more brains. To show you just how effective inbound can be, we''ve identified some companies that are crushing it against larger competitors. Jackson Coffee Company Consistently Beats Corporate Giants With Email Marketing.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

Exo B2B

MARCH 16, 2017

” And the ability to do this is not limited to Marketing professionals. In his words, “Beyond the professional influencers and industry experts are members of the media, customers, prospective customers and members of any communities that the brand is active in. To create action, you need content and relationships.”

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

Hubspot

JUNE 25, 2012

If so, inbound marketing was made for you! Think about it: if you're in a niche industry, any large-scale outbound marketing initiatives (TV ads, billboards, newspaper ads) will reach an audience that is 99% irrelevant to your business. For a local company, Distinctive Landscaping's "niche" is its geography.

Inbound Marketing 28

Inbound Marketing Enterprise Management Work Management Marketing Management 28

Hubspot

MAY 27, 2010

There were some great ideas about creating a search and social media center of excellence to get everyone in larger companies on the same page. I was surprised at the number of attendees who’s marketing departments segmented online marketing activities and social media. 3 Key Lessons For New Business Bloggers 1.

Blogger 28

Blogger Business Webinar Metrics Hubspot 28

Hubspot

MAY 22, 2012

We marketers are known for launching and running various campaigns. But like lots of other terms in our industry -- 'engagement,' 'brand equity,' 'virality' -- what an inbound marketing campaign actually is sometimes seems like sort of a mystery. Inbound marketing campaigns are all about creating the right mix of offers.

Inbound Marketing 28

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Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

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Cost per Lead Stats Inbound Marketing Allocation 28

Hubspot

NOVEMBER 1, 2010

If you're a business blogger who is trying to make the most of your blog by regularly cranking out content, chances are you're familiar with the pressure. In this week's top inbound marketing article, Chris Brogan shares his thoughts and tips on consistently creating remarkable blog content. Connect with HubSpot :

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Hubspot

JANUARY 8, 2013

In this article, I'll reveal in detail the questions I use when interviewing candidates for inbound marketing positions. For an inbound marketing generalist, you could ask any or all of these questions. They also might zone in on one factor, perhaps industry, all alone. My Interview Approach. downloaded an ebook).

CMO 28

CMO Hubspot Lead Ranking Lead Scoring 28

Hubspot

MARCH 7, 2012

You know that blogging is indispensable for a successful inbound marketing strategy, but despite trying all the tricks of the blogging trade , you just can't find enough time to consistently blog at the frequency and quality level you need to stay ahead of your competitors. About what industries do you write?

Blogger 28

Blogger CMS Development Sample Work Management 28

Smashmouth Marketing

SEPTEMBER 23, 2010

The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. Not sure I've got the quote verbatim, but basically he was saying "marketers that build tribes of loyal prospects and customers will win." How can upstart, small- to mid-sized companies build a tribe?

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Webbiquity

MAY 3, 2011

She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” Alicia is a warm and outgoing social media pro and creator of March Marketing Madness. She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. Allison Mooney. allimooney.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Single Grain

DECEMBER 29, 2020

Only the most strategic and versatile SaaS companies are able to survive the unpredictable ups and downs of the software as a service market. There are a number of incredible SaaS bloggers who not only write for business owners, entrepreneurs and startups, but who are business owners, entrepreneurs and startups. Lincoln Murphy.

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Blogger Business Blogging Sales Management Enterprise Management 119

Hubspot

JUNE 21, 2010

If it doesn't, you could be in trouble, since voice is one of the most important elements of a successful blog , according to our top inbound marketing of the past week. Joy's article encourages bloggers to identify their unique voice, or the way readers 'hear' what they're saying through the words they use and the way they use them.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Blogger Lead Scoring 28

Hubspot

JUNE 2, 2011

Jason Falls joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Blogger outreach. View the full transcript here: How Social Media and Email Marketing Can Work Together with Jason Falls. Check out HubSpot's Free 9 Step Email Marketing Guide.

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Blogger Social Media Outreach Media 28

Hubspot

MAY 10, 2010

Whether you're talking about location-based , mobile, local search, or geo-marketing, the ability to segment your message by location is one of the newest developments in marketing. His main point is that geo-marketing gives small and medium sized businesses (not just large companies) a powerful new opportunity.

Inbound Marketing 28

Inbound Marketing Work Management Spyware Marketing Management 28

Hubspot

MAY 24, 2010

It's no surpise then, that many new bloggers fall victim to this same fate. However, in order to build a successful blog , a blogger must stay committed, which is why Ali's tips to stay motivated come in handy. Marketing Takeaway: Success takes time, even with blogging. Maybe your company is even one of them.

Inbound Marketing 28

Inbound Marketing Blogger RSS Social Media 28

Hubspot

OCTOBER 25, 2010

In an inbound marketing world, the careful alignment of sales and marketing can be tremendously beneficial to business success. But are enough companies taking steps in the right direction to facilitate the collaboration between these two departments? Connect with HubSpot : Author: Todd Defren on PR-Squared.

Inbound Marketing 28

Inbound Marketing Social Media Social Marketing Media 28

Hubspot

JUNE 25, 2012

As a little marketing therapy on this fine Monday morning, last week the HubSpot marketing team sat down and relived some of HubSpot's most mortifying marketing mistakes, and of course thought it'd only be prudent to publish them for everyone to peruse through at their leisure. Blogger Problems.

Hubspot 28

Hubspot Paid Search Agency Advertising Agencies Landing Pages 28

Hubspot

JULY 12, 2010

Our top inbound marketing article of the past week encourages fellow bloggers to learn to let loose and use their blogs as an "adult outlet for creativity.". He urges bloggers to take risks and let it all hang out, and he calls out to non-bloggers to give blogging a chance. Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing Advertising Agencies Work Management Blogger 28

SmartBug Media

NOVEMBER 6, 2018

Business blogging is when a company shares posts focused on a topic related to its line of business—a marketing tactic that is both powerful and cost-effective. Think of your company’s business blog as a marketing channel. It’s a way to raise awareness and establish yourself as a thought leader in the industry.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

The Effective Marketer

JUNE 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot.

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Hubspot

JUNE 7, 2010

Our top inbound marketing article of the week weighs in on this debate, explaining the concept of group buying websites and discussing whether or not small businesses should jump in. If it's a good fit for your businesses' products/services, why not be one of the first in your industry to try it out? Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing Buy Small Business Marketing Blogger 28

Hubspot

OCTOBER 18, 2010

Still, in our top inbound marketing article of the past week, John Janstch emphasizes two important points about why content creation is such an essential strategy for businesses. Author: John Jantsch on Duct Tape Marketing Blog. Author: John Jantsch on Duct Tape Marketing Blog. Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing Webinar Metrics Marketing Strategy Marketing & Strategy 28

Hubspot

JUNE 14, 2010

Our top inbound marketing article of the past week provides some great research and insight into the way Google and Bing compare in how they rank websites for search engine results. Marketing Takeaway: Think critically and creatively about trending topics to come up with unique, yet valuable, takeaways for your readers.

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