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The 2022 Essential List of Content Marketing Statistics and Data

ClearVoice

Content marketing effectiveness relies on adapting content strategies to meet the industry’s and consumers’ changing needs. Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). 69% of marketers invest in SEO ( Hubspot). The State of Content Marketing.

Kentico 98
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The Most Important Keyword for SEO in 2018

Webbiquity

Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. That figure is closer to 40% for small companies, and almost 50% for industrial / manufacturing firms. Every profession, every industry, every niche has its own unique vocabulary. But does SEO still matter?

Keywords 247
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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. This “two pipeline” requirement is pretty unique to the recruiting industry. By Peter Caputa.

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Google Maps Marketing Strategy: The Ultimate Cheat Sheet

Hubspot

Nowadays, I use Google Maps as the primary decision-maker, instead. Here, we're going to cover how you can optimize your Google My Business account to ensure you appear on Google Maps, as well as marketing tactics you can employ to improve your local SEO. How to Optimize Your Google My Business Account.

Google 77
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How the Fourth Industrial Revolution Could Affect Marketers

Hubspot

All around us, we're seeing implications of the Fourth Industrial Revolution on our daily routines. When was the last time you used Google Maps to get someplace? As Schwab explains, the revolution builds directly upon the Third Industrial Revolution (3IR). Why the Fourth Industrial Revolution Matters to Marketers.

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The State of the Marketing Industry in 2019: 7 Trends to Watch Out For

Hubspot

One day we’re creating pillar pages and topic clusters to please the Google gods, and then the next, we’re overhauling our entire social strategy because another Facebook algorithm update will flatten our organic reach even more than before. Don’t get me wrong, I love seeing a spike in traffic as much as the next blogger.

Trends 78
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What Can Social Media Do for SEO?

Oktopost

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Improve ranking on Google with local SEO. It also takes up more valuable real-estate on the front page of Google. Depending on your industry and strategy, that percentage can be much higher.