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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. The state of the blogger outreach union ten years on. The state of the blogger outreach union ten years on.

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Are B2B marketing bloggers at risk?

Exo B2B

That’s the question many bloggers, influencers and companies in marketing and B2B in particular are asking themselves. That’s what they say about machine learning… It portends a troubled future for knowledge workers such as bloggers. Companies can use blogs to educate their target audience. Apparently not.

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4 of the Best Blogger Outreach Strategies

Convince & Convert

Image via BigStockPhoto.com I’ve been writing about, participating in, and talking about blogger outreach for years. My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. The following four examples are both creative and recognizable brands.

Blogger 152
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Unleashing the Power of AI-Driven Content Creation

Webbiquity

Blog Posts AI is perfect for bloggers who want to write new content, update old content, or write more guest posts. There are even prompts for email marketing, company bios, an FAQ generator, photo post captions and many more marketing functions available. However, it’s best to add in your own storytelling into the post as well.

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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views.

SEM 222
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How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

It’s up to the SEO strategist or marketing professionals heading up the SEO efforts for each company to make sure they’ve done adequate research before proceeding. B2B search is a little different in that there’s still a relatively large desktop presence (since they often use company laptops and computers to conduct searches).

SEO 251
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Publish first, then edit and revise, for Google search success

Biznology

In its purest form, bloggers write and publish with the casualness of facebooking, tweeting, and tumbling. Get your words–who you are, what you think, what you do, and what your company does, your products and services–out there right now if only to let Google Search and Bing Search know. Don’t sweat it.

Google 156