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Demand Generation vs. Lead Generation: Comprehensive Comparison

Oktopost

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . Guest posting is the art of creating a blog post for another popular and organically visited blog within your industry. .

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How to Fight the Infobesity Monster with Quality, Shareable Content

KoMarketing Associates

82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). Here are 3 ways to squash him dead with top-notch content that your audience will eat right up: Curated Content Designed to Drive Social Shares. Curated content is one way to do just that. I don’t really want that little guy dead!

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Top B2B Influencer Marketing Strategy in 2023

Valasys

In this blog post, we’ll explore the top B2B influencer marketing strategies for 2023 and delve into essential aspects such as influencer selection, ROI measurement, best practices, relationship building, and the utilization of industry experts.

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The Top Sales Podcasts, Blogs, and More to Follow in 2022

Vidyard

Maybe you prefer a curated sales newsletter delivered straight to your inbox each day. HubSpot Sales 4.10 Known for its eclectic mix of industry trends and inspiring stories, The Sales Evangelist interviews experts in the field and shares tangible advice that will help you close more deals. Top Sales Blogs 4.1 Sales Hacker 4.2

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Why Website Copy is Different From Blog or Print Copy

SmartBug Media

Most blog articles are anywhere from 800-1,500 words, although a HubSpot study found the blog articles that generate the most leads are more than 2,500 words on average. Then, always conclude with a relevant CTA, urging the reader to contact your company, schedule a demo, or download an e-book with more information.

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The 14 Best Content Planning and Research Tools

Webbiquity

Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. HARO (Help a Reporter Out) gives journalists and bloggers access to a database of sources for upcoming stories, and offers subject matter experts daily opportunities to secure valuable media coverage. Pricing: free.

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What Is a Blog, & Why Should You Create One

Hubspot

At its most basic, blogs can help you develop an online presence, prove yourself an expert in an industry, and attract more quality leads to all pages of your site. In 1997, Jorn Barger, blogger for Robot Wisdom, coined the term "weblog" , which was meant to describe his process for "logging the web" as he surfed the internet.

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