WriteSpark

article thumbnail

Murphy's Laws of High Tech Copywriting

WriteSpark

Your company president will suddenly become an expert copywriter, but only when the brochure is already at the printer or posted on the website. A blogger will trip you up with questions about capabilities in a product that you never even knew existed.

article thumbnail

Murphy's Laws of High Tech Copywriting

WriteSpark

Your company president will suddenly become an expert copywriter, but only when the brochure is already at the printer or posted on the website. A blogger will trip you up with questions about capabilities in a product that you never even knew existed.