Anything Goes Marketing

FEBRUARY 6, 2008

Raise your hand if you answer yes to all of the following questions: My company has a website We have great resources on our website Some of these resources help our customers and prospects learn more about what we do and affect the buying process It's difficult to find these resources on our site Your hand raised?

Resources 100

Resources Google Web 2.0 Adsense 100

Anything Goes Marketing

AUGUST 26, 2006

How are B2B companies generating leads these days? There are many methods - trade shows , contact us forms, webinars , you name it. I found a great blog on of these lead generation methods that focuses on white papers. He has a number of resources that you can have a look at as well.

Paper 100

Paper Lead Generation Generation Marketing Qualified Leads 100

Anything Goes Marketing

SEPTEMBER 9, 2006

The lines are really blurry and I would really like to see a company get prosecuted for sending emails to a list obtained from a third party. This is something that bloggers should consider. I liked how it gave you a scenario such as: you obtained an email from a third party list - can you email that person? Any thoughts?

Deliverability 100

Deliverability CAN-SPAM Blogger Tagging 100

Anything Goes Marketing

JULY 27, 2006

As a business blogger, one thing that probably won't work too well is to include in every post some sort of call to action to buy your products or services. A blog post that demonstrates that 60% of companies are losing money as they can't manage their customer data properly may be a good start. BUY NOW !".

Newsletter 100

Newsletter Lead Nurturing Marketing Qualified Leads Leads 100

Anything Goes Marketing

FEBRUARY 1, 2009

One of the best practice consultants at my company, Jennifer Horton, introduced me to Twitter as the next big thing in social media. It seemed cool and cutting edge.

Twitter 100

Twitter Social Media Blogger Work Management 100

Anything Goes Marketing

MARCH 9, 2008

As we move into a new week there are some interesting trends and technology enhancements that will start to change the way that B2B companies use email. Here's the truth - the blogletter will be arriving very soon and will revolutionize the way some companies can create and execute an email newsletter or any email campaign.

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

SEPTEMBER 6, 2006

You can even do a search across the blogosphere and add links from other bloggers. Why not republish a reference email from a client (with their permission) or comments that other blogs have made about your company or blog (good ones AND bad ones). Here's a good one - look at your blog comments. The possibilities are endless.

Tips 100

Tips Content Trade Show Lead Generation 100

Anything Goes Marketing

NOVEMBER 16, 2008

With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. If anyone from your company or your customers are speaking on behalf of your company ensure that you film them and add them to the resource area of your website. Reuse (and abuse) your whole company.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

JANUARY 16, 2007

A blog is like a company in many ways. When you first start out, you get readers that notice you when you are a young and naive blogger. For a company, these are the early adopters or your first few customers. You can compare this to how a company treats its customers. For example "XYZ company is currently on our website.

Loyalty 100

Loyalty Traffic Web 2.0 Blogger 100

Anything Goes Marketing

OCTOBER 12, 2006

Microsites allow companies, especially large ones, to post content that doesn't have the same guidelines and red-tape that the main corporate websites have. Hypersites - Affordable Microsites that Increase the Hype I was a bit surprised that only 30% of companies over $500 million in the past year use microsites according to this same study.

Microsite 100

Microsite Web 2.0 Business Paid Search Agency 100