Biznology

SEPTEMBER 13, 2011

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary.

Blogger 80

Blogger Outreach Marketing Analytics Tools Paid Search Agency 80

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Effectively connect with bloggers and other key online influencers in your industry? Which online tools are most helpful for PR pros?

PR 100

PR Tools Tips Blogger 100

Convince & Convert

MAY 16, 2013

I’d like to let you in on a secret that most PR pros don’t think of: . It’s completely under-appreciated as a PR tool. After all, when you do things that other PR pros don’t think of doing, or don’t know to do, it puts you that much further ahead of the game, right? It’s a win for you and for your clients.

PR 149

PR Google Press Public Relations 149

Convince & Convert

MAY 8, 2012

Jessica Malnik is a PR/marketing coordinator, social media specialist, videographer and an avid blogger. What are the defining characteristics of a community? To get to this point, it becomes necessary to define what a community is. According to dictionary.com, a community is.

Communities 154

Communities Facebook Brand Identity Branding 154

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. How can we find the most influential bloggers and get them to write about our client? But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle.

PR 160

PR Social Media Paid Content Media 160

The Point

OCTOBER 8, 2009

First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency. But good grief.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

Outgrow

DECEMBER 20, 2022

PR credibility vs social media credibility. EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023. But potentially with PR and press releases, you can do that if your message is newsworthy and spot on. Some bloggers are more influential than trade publications. Future of blogging.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Webbiquity

NOVEMBER 27, 2018

Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. It’s an excellent platform for promoting events as well as engaging with others during the gathering, whether it’s a corporate-sponsored conference, a trade show, or some type of community involvement. So, there’s hope.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Webbiquity

JANUARY 5, 2021

Fractional CMO, Marketing Growth Strategist, Pivot Marketer, Collaboration Author, Wine Blogger, Speaker, Tweets are my own views. Minnesota IT Recruiter | Minnesota Headhunter, LLC | Blogger | Startup Adviser & Evangelist | Speaker & Consultant on Recruiting & HR | Photos, Sports & Fishing. Passionate about #MNtech.

Twitter 260

Twitter Startups Work Management Marketing Management 260

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Sharpspring

JANUARY 19, 2022

Only the world wide web isn’t the scientific community. If you are doing a PR campaign, do it for publicity, not for links. If you start doing PR for links, you will start releasing low-quality press releases in no time. This is still something Google frowns upon. Don’t just copy your competitors’ links.

Ad Building 109

Ad Building Link Building Guidelines Blogger 109

Adobe Experience Cloud Blog

SEPTEMBER 19, 2013

A success story like this takes a tremendous amount of marketing, some true customer obsession, the desire to build a fantastic customer and fan community, and some social media smarts. Target knows that their community is on social media, so they’ve learned how to use Twitter to their advantage. Know Your Influencers.

Communities 48

Communities Peer-to-peer Blogger Social Media 48

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Brandwatch Marketing

OCTOBER 3, 2022

For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. Typically, these individuals will hold a great deal of authority within certain communities and on certain topics. Klout is probably the most well known tool on this list.

Tools 92

Tools Blogger Demographics Social Media 92

Biznology

JUNE 13, 2017

Founder’s stories have their own interesting challenges along the way, interesting interactions with the market or the communities with which they’re interacting, and backgrounds and history of vendors, employees — combined with both the wins and the failures — can all help Dan and me with our campaign strategy.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Onalytica B2B

AUGUST 23, 2017

Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing. To engage with influencers 10 years ago you would often need to go through a PR firm with the contacts at magazines, whereas now it can be as simple as sending a direct message (DM) or easily accessible email.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Convince & Convert

APRIL 17, 2015

The term itself has become a catchall that people often use to label a variety of promotional efforts—including strategic PR. Assuming you’re successful with your communication, your CFO will begin to gain a personal following. When people talk about thought leadership in business, it’s usually with some sort of public relations slant.

Thought Leadership 163

Thought Leadership Work Management Marketing Management Brand Identity 163

Onalytica B2B

APRIL 11, 2017

Influencers are all in a position of authority within their community. Map: Organise and categorise the influencers that have been identified as leaders in your chosen communities. Scale: Ramp things up in the areas that have most impact, and settle influencer marketing’s role within your wider digital marketing and PR mix.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. When joining communities, focus first on adding value to the community. The very first community we got word of mouth in was the ex-Zynga product managers who had gone on to build their own companies. He got excited, and then from that, other folks in the Zynga community heard about us.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

KoMarketing Associates

MARCH 7, 2013

SM/PR/Marketing/SEO/Brand ninja. Connie Bensen (@cbensen) : “Global Community Strategy @Dell” Follow Connie at https://twitter.com/cbensen. Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” Author of five books about online communities. Video Gamer. Car freak. Paul Gillin (@pgillin).

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Biznology

MARCH 23, 2016

You’ve got some serious dosh from your CMO to fuel your social media marketing, including money for content development and even a skilled community manager; but you can’t seem to move the chains. He focuses on blogger outreach/engagement and internet crisis response. Content marketing is expensive in time and cash. Like this post?

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Paid Search Agency Work Management 80

Optinmonster

MAY 16, 2023

It involves collaborating with other website owners or bloggers to contribute valuable articles or posts relevant to their audience. Build a connection with that community, reply to the threads, solve the problems of others, and give your advice and suggestions because Google loves discussions !

SEO 79

SEO Lead Scoring Lead Ranking Link Building 79

Sprout Social

JANUARY 24, 2024

It also shows you have a growing community doing word-of-mouth marketing. Home Depot, for example, partnered with the fashion blogger, The Mother Chick, to promote its products via tracked URLs. Using tools like Tagger by Sprout Social enhances precision in tracking website traffic. It’s time to #DetoxYourFeed ?

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Marketing Insider Group

AUGUST 6, 2015

Automating social media and PR is one way of doing this. Yoav Vilner is a trending tech blogger and growth hacker. He’s all about the immediacy of SMS: “Right now, only 7 percent of consumers use SMS as a viable means to communicate with brands. Building communities. Customers are a community—one that changes and grows.

Marketing Management 100

Marketing Management Marketing & Strategy Marketing Strategy Advertising Agencies 100

ClearVoice

OCTOBER 9, 2018

It’s common to see firms branding themselves into one niche: hospitality PR, or tech PR, or style and fashion influencer marketing. A PR or marketing agency might wind up with clients from the hospitality, health, banking, fashion and interior design sectors, not to mention some community non-profits and charitable events.

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

NuSpark Consulting

NOVEMBER 19, 2012

Even the top professionals in the field work to stay ahead of Google; what of article submission services, what of social signals and bookmarking, how do I attract bloggers to pick up client articles, and on and on. It’s more than SEO, it’s old-school PR. That’s what makes it interesting; no one went to school and earned MBAs in SEO.

SEO 100

SEO Planning Blogger Content Marketing 100

Marketing Insider Group

JANUARY 24, 2013

MarketingB2B – B2BMarketing.com – Where the B2B marketing community comes together to share information, news, insights and knowledge. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. MarkRaganCEO – Mark Ragan – CEO of Ragan Communications.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Webbiquity

NOVEMBER 5, 2013

This year, we wanted to target a specific group once again, and so we agreed to honor the top bloggers, authors, PR specialists, and journalists on Twitter. Now that Tom and I have compiled our lists, the word that keeps popping into my head is “community.” Active Member of the Wharton Advertising 2020 Contributor Community.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

NOVEMBER 5, 2013

This year, we wanted to target a specific group once again, and so we agreed to honor the top bloggers, authors, PR specialists, and journalists on Twitter. Now that Tom and I have compiled our lists, the word that keeps popping into my head is “community.” Active Member of the Wharton Advertising 2020 Contributor Community.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Optinmonster

DECEMBER 21, 2023

These public relations (PR) firms let you publish press releases online. These are communities with thousands of startup entrepreneurs with interests similar to yours. The goal is to make it easy for the media people to create a report about the launch rather than start from scratch.

Campaigns 91

Campaigns Ad Building Planning Paid Search Agency 91

KoMarketing Associates

MARCH 13, 2018

Monitor forums and applicable online communities for discussions relevant to your industry and solutions. Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. Use Google Search Console to find the URLs that link to 404 pages on your site. pick up the phone and call.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Convince & Convert

MAY 7, 2013

One month before the webinar, distribute a news release (using your media relations URL in the body) on the wire ( PR Newswire , PR.com , BusinessWire , or Pitch Engine , depending on your budget). Because we have a crazy, fun community at Spin Sucks , it is our most effective marketing tool for webinars.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

KoMarketing Associates

AUGUST 19, 2013

Lee Odden (TopRank Online Marketing) Author of Optimize, CEO of @TopRank Online Marketing – Focused on Search, Social Media, PR & Content Marketing. Michael Brenner (SAP) – Vice President of Marketing and Content Strategy at SAP, Speaker, Blogger and Social Business Marketing Leader. Jeffrey L.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” Marketing, author of PR 2.0: Allison Mooney.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Walker Sands

NOVEMBER 19, 2020

Sam sat with us to share how he sees tech media handling the crisis, how coverage has changed, and what PR professionals should expect when they engage reporters during this tense time. To add the PR perspective, VP Kelly O’Brien joined the conversation, hosted by Manny Veiga. Sure, pitch stories, if you have them.

Media 52

Media PR Paid Search Agency Advertising Agencies 52

KoMarketing Associates

OCTOBER 4, 2016

Blogger Outreach & Communications. Industry-Specific Forum & Community Participation. Competitive Link/Social Media Monitoring via Buzzsumo or BuzzStream. Influencer/Targeted Audience Identification via FollowerWonk. Third Party Referral Analysis via Google Analytics. LinkedIn Group Participation.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Convert

JANUARY 17, 2024

listing your competitors or their products) Invest in high-quality PR. Develop more channels to build visibility and nurture a community. This is still one of the best ways to get people talking about you. Collaborate with other (personal) brands on content creation, event hosting, giveaways, etc. This is key.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80