Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post. Finding the Right Bloggers. So I created one.

Blogger 153

Blogger Outreach Case Study Case Studies 153

flux.la

FEBRUARY 19, 2024

Here are some effective ways Pickleland ( pickleland.com ) is marketing their new pickleball center: Social Media Leverage platforms like Facebook , Instagram and Twitter to showcase your facility. Promote events well in advance through email, social media and community calendars. Provide lessons, workshops or demos at their locations.

Promotion 52

Promotion Blogger Communities Newsletter 52

Martech

JANUARY 4, 2023

B2B marketing is as direct and personalized as it gets. Then you have to communicate with them in the best possible way, at the right time and with the information they’re looking for. Twitter: @davegerhardt (37.7K Twitter: @HeinzMarketing (113K followers). Twitter: @Shama (44.6K Twitter: @jasonlk (121.4K

Marketing Analytics Tools 123

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 123

Biznology

DECEMBER 3, 2013

I am hereby making the jump from humans to robots for all my blogger research. And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? I don’t reach out to 40 bloggers over time, I reach out to upwards of 2000 bloggers all-at-once. And I need a lot of them.

Blogger 80

Blogger Outreach Work Management Campaigns 80

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Here are a few ideas: Run a simple sweepstake on Twitter, with an account as the prize. Make sure to comply with Twitter’s contest rules.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.”

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Community blogging sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat.

Social Media 145

Social Media Social Marketing Media Curation 145

seo.co

FEBRUARY 15, 2022

Sure, Facebook-ing and micro-blogging with Twitter are hot, but a lot of people still prefer the meatier stuff that only blogging can deliver. An unbeatable platform for making opinions known, both by the blogger and his audience. There are best practices and guidelines every blogger should follow for success.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Convince & Convert

SEPTEMBER 6, 2013

When wine blogger Debbie saw a tweet from Keryl asking her followers about the idea of creating a Happy B h Wine , she knew right away they had to meet. Debbie joined more willingly; as a wine blogger she was already entrenched in the social media mentality when Twitter first came out.

Personalization 137

Personalization Social Media Skype Blogger 137

Brandwatch Marketing

OCTOBER 3, 2022

For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. Typically, these individuals will hold a great deal of authority within certain communities and on certain topics. Klout is probably the most well known tool on this list.

Tools 92

Tools Blogger Demographics Social Media 92

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

SendX

MAY 30, 2019

Before their pre-launch week, founders of Harry’s talked to more than 100 people, in person. The shaving startup’s employees sent out personalized email messages to everyone on their contacts list. Employees were to personalize that email message, but they followed that template to make things easy for everyone.

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

Webbiquity

OCTOBER 20, 2010

One of the key characteristics I (and many other Twitter users) use when determining whether I should follow someone back on Twitter is the level of interaction in their tweet stream. But Twitter is a social tool, not a broadcasting medium. Retweeting is a key part of the social interaction on Twitter. Answer them?

Twitter 100

Twitter Broadcasting Digg Social Media 100

Lenny's Newsletter

SEPTEMBER 5, 2023

When joining communities, focus first on adding value to the community. Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. .” That’s why they work. In B2B, it always starts with hand-to-hand combat.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Biznology

APRIL 18, 2017

I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Exo B2B

MARCH 8, 2018

Each year, several personal blogs and websites list their top 50 or 100 influencers in marketing, social networks or even B2B marketing. Tamara is an IBM Futurist and was ranked as the third most mentioned person on Twitter by Chief Marketing Officers in 2015 by Leadtail. Media presence as spokesperson for the community.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Marketing Insider Group

SEPTEMBER 13, 2011

Last week, Twitter announced it had reached One hundred million voices or active users. So here I will provide a snapshot of Twitter “by the numbers&# and explain how and why I use it. I recently changed some of my Twitter habits and would like to hear if you think I am making a mistake… By The Numbers.

Twitter 100

Twitter B2B Thought Leadership Thought Leadership Social Media 100

ClearVoice

DECEMBER 27, 2018

They’re of diverse interests and races; they’re trained to have discipline and drive; and they often tend to be personally aligned with at least one charitable cause. My personal plea to anyone with a smart or curious target consumer: Please hire educator influencers and pay them! And the influencers transcend stereotypes.

Blogger 98

Blogger Education Social Media Lead Ranking 98

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Marketing Insider Group

FEBRUARY 28, 2012

And those who know how to use social channels to deliver helpful messages will ride the wave of this new era in personal branding. And I’ll offer tips on how to get there… Foundations of The Personal Brand. While I was honored, my first thought was: what do I know about personal branding? Titles matter.

Personalization 100

Personalization Brand Identity Branding Ad Building 100

Buffer

MAY 4, 2022

You’ve probably never envisioned yourself as a blogger. Sharing this content will not only attract more customers, but it can also open a dialogue with your existing followers, creating a stronger online community. Blogger provides simplicity, easy-to-use templates, and can be linked with all of your Google accounts.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Exo B2B

APRIL 11, 2019

Each year, several other blogs and personalized sites make their list of 50 or 100 biggest influencers of marketing, social networks or even B2B marketing as does Lee and his team at TopRank with at least three different rankings. Heidi Cohen – Twitter account: @heidicohen – Website/blog: [link] Entrepreneur, blogger and speaker.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Webbiquity

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Serious disconnect there.). Anyway, on to the list! List of Corporate Social Strategists for 2011.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Webbiquity

MARCH 13, 2019

I’ve also started using Twitter to communicate with existing and prospective clients and have used my blog to drive traffic to my Twitter page and build up my Twitter fanbase. Your blog is your place to be YOU; to be a real person. Yes, I’m tragically connected . But, so are many of our prospects.).

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Chris Koch

JUNE 26, 2009

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. In pursuing a personal presence in social media, I had it easier than you will. You may have to adopt a more split business personality (and do more work). Pick an RSS tool.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Tomorrow People

SEPTEMBER 13, 2012

Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. The gig was to set up a rolling feed that would update every time somebody mentioned 'Skittles' on Twitter. Conclusion: It’s so easy to communicate with the world instantly that some of us forget to think of the consequences.

Social Media 120

Social Media SIC Media Peer-to-peer 120

Sprout Social

SEPTEMBER 21, 2020

Photography blogger John Watson says, “the right focus can create an emotional connection with the viewer.” Black communities have always been cultures that thrived amidst struggle, experienced joy and prevailed through creative expression — we’ve simply neglected to wholeheartedly express this side of the coin.”.

Communities 136

Communities Paid Search Agency Customer Surveys Social Media 136

Optinmonster

FEBRUARY 21, 2024

But while simple, most bloggers don’t think to grow their traffic this way. He also searched for bloggers that wrote about employee wellness, human resources and other related topics, and found high-quality pieces of content like this one. They even attended in-person events, either as a speaker or an attendee. The result?

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

EveryoneSocial

JULY 7, 2021

Today, the person behind the social media accounts — their personality, authenticity, and ability to connect and engage with others — is key to the success of a brand. Social media marketing is a balance of content and community. Fans want to connect with the brand on a personal level.”. Schedule a personal demo.

Social Media 110

Social Media Social Marketing Advertising Agencies Media 110

Content Marketing Institute

JUNE 25, 2018

Think about the powerful benefits: You nurture your relationships with already engaged bloggers (who wrote about your brand), turning them into even more loyal members of your community. Prompt them to share their mentions to your community (and thus increase your reach). Click To Tweet. Click To Tweet. SEOSmarty Click To Tweet.

Brand Identity 103

Brand Identity Branding FAQ Content 103

Sprout Social

FEBRUARY 15, 2022

Something something personal news: Tomorrow’s my last day at @WeAreOwnUp + next week, I’ll be starting work as a full-time freelancer. For Jen Thorne , London-based social media consultant and beauty blogger, the key is ensuring you have enough business. Community management. Participating in industry Twitter chats or Spaces.

Social Media 106

Social Media Consulting Media Work Management 106

Valasys

JULY 20, 2020

According to marketing experts, Foremost B2B organizations considered LinkedIn as a proven and highly active lead generator, subsequently Facebook and Twitter. The use of hashtag makes the social platform users share for desired communities and educates product details of any brand. LinkedIn is adept by experts and businesses.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Hubspot

NOVEMBER 25, 2019

I really took advantage of building relationships in-person with businesses owners when I first started Mod Girl. Even with the "free SEO" clients, I would meet them in person FIRST. Not once did a client never pay and I think that's because I built a relationship with them first and met them in person. November 18, 2019.

Examples 95

Examples Advertising Agencies Content Class 95

Atomic Reach

JANUARY 3, 2019

Jeff Bullas - Influencer, Author, and Blogger. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Exo B2B

OCTOBER 16, 2020

Active blog and other publications Contribution to the Web community (conferences, teaching, social involvement) Presence in the media as a spokesperson for the community Visibility and international presence The qualified audience in terms of number but also in terms of quality (e.g. no false accounts).

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Convince & Convert

AUGUST 2, 2013

Bryan’s plan is to host live Twitter chats with players and continue to offer other features as the season goes on. Social Media Stat of the Week: NFL hires 32 bloggers. The NFL confirmed this week that it would hire 32 bloggers to cover this season : one for each team. Four Your Information.

Social Media 123

Social Media Media Marketing Budget Communities 123

Convince & Convert

DECEMBER 18, 2015

When brands prioritize and amplify the voice of the consumer , they cause engagement, brand lift, and community building. My favorite marketing example of theirs is the #7daystretch campaign, where they challenged a handful of bloggers to wear the same pants for seven days and share a picture from each day—pants provided for free, of course!

Brand Identity 102

Brand Identity Branding Advertising Agencies Content 102