Attack of the Customers: The Pampers Dry Max Crisis
Paul Gillin
AUGUST 29, 2012
Jodi Allen, P&G’s vice president of North America baby care, was taking a personal role in countering critics, posting comments on the Pampers website, recording web videos and participating in discussion groups. It brought two groups of “mom bloggers” to Cincinnati to meet with executives and scientists and address their questions.
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