Anything Goes Marketing

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Even Your Father is on YouTube

Anything Goes Marketing

I've been reading a few articles lately about how some user-generated content ad campaigns such as the one that Dove ran called Dove Cream Oil Body Wash Ad Contest "failed" as it wasn't well received by the YouTube community. It means that YouTube is much more then just a community in itself as Shmuel perceived it. It's that simple.

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Linking blogs and newsletters together Part II (Lead Nurturing)

Anything Goes Marketing

As a business blogger, one thing that probably won't work too well is to include in every post some sort of call to action to buy your products or services. Blogs can be more creative and personal. If you don't believe me, I challenge you or Microsoft or IBM to include a post with the title " BUY NOW! BUY NOW !".