| | Blogger + Communities + Personalization |
| Page 1 of 7 | Previous | Next | | | BIZNOLOGY APRIL 23, 2013 Blogger outreach is more PR than social media My expertise, however, is online community outreach and engagement. Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. So, what my team and I developed is the equivalent of blogger-brand speed dating. The Quantum Mechanics of Blogger Outreach. | | | | | | | B2B MARKETING INSIDER FEBRUARY 28, 2012 Why Now Is The Time To Build Your Personal Brand And those who know how to use social channels to deliver helpful messages will ride the wave of this new era in personal branding. And I’ll offer tips on how to get there… Foundations of The Personal Brand. While I was honored, my first thought was: what do I know about personal branding? had never spoken in public about personal branding. Layoffs. | GROW - PRACTICAL MARKETING SOLUTIONS FEBRUARY 7, 2012 The evolution of a blogger As I’ve observed bloggers from all walks of life, writing about every subject imaginable, and as I’ve taken the journey myself, I’ve found that there is an evolution that takes place. Through our digital footprints we’re attempting to create our personal masterpieces and leave a mark on humanity. By Srinivas Rao, Contributing {grow} Columnist. The Novice. The Mechanic. | GROW - PRACTICAL MARKETING SOLUTIONS FEBRUARY 4, 2013 Five ways to be a more confident blogger How can you overcome this trepidation and become a more confident blogger? Being an effective blogger means having the courage to be imperfect. lot of people get spooked about the word “blogger” like it is a special designation you need to earn or something. Take advantage of personal coaching. What do I write about? How do I attract an audience? | LEADER NETWORKS MARCH 18, 2010 Designing Web-Based Communities for Professionals Designing online communities for business is a subtle blend of creating the right business model, a clear understanding and service of member needs and a usable interface that enables professionals to focus on engagement. What’s unique about designing for a professional community? Professional online communities don’t need slick features and interfaces to be vibrant and successful. | | | | | | | | | -
Why are the “social media elite” ignoring us? One popular blogger once told me, When you are standing in front of a stadium full of people, you can only slap hands with the people in the front row.. So my first recommendation is, don’t take it personally. There is no shortcut to building a blog community. By providing personal attention to him, I may create a lifetime fan who will actively engage with me and tell others, too. One connection with a self-proclaimed “unknown will probably mean more to building the {grow} community than a dozen tweets from Chris Brogan. That Any impact? MORE >> -
BUSINESS GROWTH DEVELOPMENT | MONDAY, NOVEMBER 7, 2011 WANTED: Guest Blogger On Business Whilst I have a lot more to share I’m acutely aware that the business arena is vast and constantly evolving so I’m opening up the floor to other guest bloggers and community writers that can share relevant business, sales and marketing ideas with readers of this site. My own personal background has been a journey which started as an engineer and had me move into sales, marketing and business. As Benjamin Franklin once said “ Either write something worth reading or do something worth writing “ Use this link to become a guest blogger for the site. MORE >> -
Case study: Using social influence to build a personal brand By {grow} Community Member Don Stanley. One of my favorite courses focuses on building personal brands with blogging and social media. Students, many of whom have never blogged or used social media for professional reasons, are required to: Identify their personal brand. Create a personal branding strategy. Prove they can bring value to the community they want to be a part of and connect with their audience in a meaningful way. He is easily one of the most important people to connect with if you want to be a science blogger. STEP 1: Set a clear goal. MORE >> -
BIZNOLOGY | TUESDAY, SEPTEMBER 13, 2011 Blogger outreach is scary Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. It is true that bloggers are unpredictable and we all know, thanks to posts by the Consumerist and the Bad Pitch Blog , that one false move and you’re public mincemeat. It is a case of the abuser blaming the victim, the blogger. Image via Wikipedia. MORE >> -
BIZNOLOGY | FRIDAY, JUNE 29, 2012 Why you shouldn’t bring your social media (completely) in-house Someone who has completely rebuilt itself to over-serve its communities. Personally, I have over 15-years experience in consulting and the only way a consultant ever gets a job — and keeps it — is by being just a little smarter, more curious, quicker, and more confident than the client — and since this is rarely completely true, most consultants worth their salt work really hard — and spend many hours — being and staying a top expert in the field. It always lands on one person’s shoulders. Photo credit: edrabbit. One’s not enough. MORE >>
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