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Online Communities are Not Virtual

Biznology

Do you consider message boards, forums, virtual realities, and virtual communities to be a waste of time, populated by losers? If so, then you need to leave online advocacy, new media marketing, online brand promotion, online word of mouth marketing, online outreach, blogger relations, and brand ambassadorship to someone who has lived, loved, and connected to people in real ways online.

Are anonymous communities most authentic?

Biznology

And all will be well in the communitys garden. ”  Chauncey Gardiner , from Being There. I am a proponent of “real name” communities. I am also a proponent of safe communities — and real name accountability tends to civilize people’s behavior online in a big way. That said, are anonymous communities more authentic? . Maybe. Goaded?

The blogger’s kryptonite

grow - Practical Marketing Solutions

Honestly, I don’t know how much it really worked for me. I don’t have any data of course, but it seems like things started to happen for me when I finally shed all these other projects and put everything I had into my own content and community. Is guest posting a viable strategy to gain attention or a blogger’s kryptonite? blogged for {grow} of course.

Trying GroupHigh for Blogger Outreach Campaigns

Biznology

I am hereby making the jump from humans to robots for all my blogger research. In And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? I was comparing them to the cost of hiring a team of people to do all of the work by hand. For military bloggers, I need lists that are both American and also pro-military and pro-soldier.

The evolution of a blogger

grow - Practical Marketing Solutions

Through our digital footprints we’re attempting to create our personal masterpieces and leave a mark on humanity. You realize that following formulas and prescriptions designed to create a similar result for every person who uses them is a recipe for mediocrity. By  Srinivas  Rao, Contributing {grow} Columnist. The Novice. The Mechanic. As a mechanic you’ve mastered the basics.

Blogger outreach is more PR than social media

Biznology

My expertise, however, is online community outreach and engagement. Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. So, what my team and I developed is the equivalent of blogger-brand speed dating. The Quantum Mechanics of Blogger Outreach.

How to Ignore Annoying Strangers and Build an Online Community Your Way

grow - Practical Marketing Solutions

By Rosemary O’Neill, {grow} Community Member There are 20 months between the birthdates of my first child and my set of twins. From the day we finally left the hospital and started strolling around with our crew, my husband and I became experts at dodging super-personal and inappropriate advice from random strangers. Online community is a long game, not a quick hit.

Take your bloggers and social media influencers to lunch

Biznology

And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). Share their posts on your personal social media profiles. But you also must remember that most bloggers have very rich lives outside of their blogging life. Bloggers and their readers know each other. When

One person can change the world. Thank you, Internet

Biznology

Maybe the revolution will not be televised but it will certainly be tweeted.  If you thought “it only takes one person to change the world” was bull, think again. It’s an awesome power and too many people have forgotten the power that each and every person who has a reliable connection to the Internet has. Start with WordPress.com or Blogger and start writing.

Five ways to be a more confident blogger

grow - Practical Marketing Solutions

How can you overcome this trepidation and become a more confident blogger? Being an effective blogger means having the courage to be imperfect. Re-frame the assignment. A lot of people get spooked about the word “blogger” like it is a special designation you need to earn or something. Take advantage of personal coaching. What do I write about?

Blogger outreach is scary

Biznology

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. It is a case of the abuser blaming the victim, the blogger. Image via Wikipedia.

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Furthermore, data shows that a YouTube personality needs almost 800,000 subscribers just to break into VidStatX’s list of  top 100 vloggers. Personal conversation is not only more engaging, it also builds trust. More than you might think.

Why Now Is The Time To Build Your Personal Brand

B2B Marketing Insider

And those who know how to use social channels to deliver helpful messages will ride the wave of this new era in personal branding. While I was honored, my first thought was: what do I know about personal branding? I had never spoken in public about personal branding. But then Bill reminded me that it was my personal brand that allowed me to join Bill’s Circle of Trust.

Why most marketers should ignore A-List bloggers

Biznology

And it feels tantalizingly possible–I mean, don’t you just need to know the right person and get the most interesting angle to them? It’s about as easy as your PR person calling up the  New York Times and getting them to print your story. We here at Biznology are by no means an A-list blog, although we are very happy with our community on digital marketing.

Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. That’s all well and good but it is not blogger outreach. ” (Wikipedia). Right?

How do you REALLY build a blog community? A love story.

grow - Practical Marketing Solutions

It snuck up on me. I’m sorry that I don’t have anything particularly profound to say to commemorate this milestone, but I thought I would address a question I hear constantly — “How did you build such an awesome blog community?&# When I wrote something really great, I would send a link to some bloggers I admired and asked them for feedback. But it helped.

Case study: Using social influence to build a personal brand

grow - Practical Marketing Solutions

By {grow} Community Member Don Stanley. One of my favorite courses focuses on building personal brands with blogging and social media. Students, many of whom have never blogged or used social media for professional reasons, are required to: Identify their personal brand. Create a personal branding strategy. Promote their brand to key audiences and thought leaders. Tweet.

5 Key Characteristics Every Social Media Community Manager Should Have

Hubspot

Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales; so why do so few companies employ a social media community manager? You know, the person that manages the whole thing? But at our company, Tomorrow People , we've been developing our community management team and processes to real effect over the past 16 months.

4 Promotion Strategies Used by the Best Business Bloggers

It's All About Revenue

70% of business bloggers have had their blogs for more than two years. ?44% 44% of business bloggers have more than two blogs. There is an exclusive group of business bloggers, which we’ll call “The 10K Club”, who receive more than 10,000 page views per month. This groups represents 21.8% of all business bloggers in the study. For example: ?80%

Building a blog community? Don’t overlook “digital babies”

grow - Practical Marketing Solutions

Instead of focusing on the A-Listers, look at emerging talent as a way to grow a loyal blog community.  My fellow {grow} columnist Stanford Smith said that one of his strategies is to “kiss lots of digital babies.&#   I think that is a smart perspective. New Bloggers Need Encouragement.  Baby bloggers become big bloggers.  Follow him on Twitter at @skooloflife.

Tumblr Shuts Down Popular Blogger: Who's Next?

Hubspot

That’s exactly what happened to a popular blogger who goes by the name Bohemea. Worse, Bohemea claims other Tumblr bloggers have been similarly wiped out. But shutdowns like the one that happened to Bohemea could scare business bloggers away, Balboni says. Why do some bloggers get busted while others carry on? but instead, Tumblr deleted her entire account. Just a form.

4 Promotion Strategies Used by the Best Business Bloggers

It's All About Revenue

70% of business bloggers have had their blogs for more than two years. ?44% 44% of business bloggers have more than two blogs. There is an exclusive group of business bloggers, which we’ll call “The 10K Club”, who receive more than 10,000 page views per month. This groups represents 21.8% of all business bloggers in the study. For example: ?80%

How to Become the Best Blogger in Your Niche

Hubspot

So here’s my thesis: If you are the best blogger in your niche, you can be the most successful in your niche. If blogging is the core of content marketing, and content marketing is the path to success, then we must conclude that being a kickass blogger is the path to marketing success. And here’s the really good news: You can become the best blogger in your niche.

Should we have multiple company bloggers?

grow - Practical Marketing Solutions

Let’s look at the implications of this decision by comparing three different corporate blogging strategies: The multiple blogger strategy. team of bloggers contributes content, with or without attribution. Multiple bloggers also distributes the workload and provides the best opportunity for frequent, consistent content. The single blogger strategy. Advantages.

Are there any ethical bloggers left out there?

grow - Practical Marketing Solutions

There must be a critical mass of influential bloggers out there accepting money for blog posts, otherwise these people would go away! have built my blog and my community on excellent content and I’ve built trust, in part,  by not allowing outside companies to convert these great people into sales leads. With your kind support, {grow} has become a fairly popular blog. Susan.

Lessons learned while deleting 274 blog posts

grow - Practical Marketing Solutions

Michele Linn was the first guest blogger. There was a group of us who guest blogged for each other at the beginning to help our communities get started. It’s funny that nearly all of the “top bloggers” I wrote about seven years ago have moved on to other things. Smartphones have really worked against bloggers. Oh my how bloggers swooned over that thing.

The Long Tail of Blogger Outreach

Biznology

That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. The top A-list blogs and bloggers are analogous to David Gelles and the top journalists the FT, the Times, Post and the Wall Street Journal. The Internet is such a gift. 

Do you want a blog community or do you just want nicey-nicey?

grow - Practical Marketing Solutions

There was an almost total lack of any meaningful debate or community.  Sure, everyone SAID they wanted community … that was the big buzz word …  but that is NOT what was happening! For the most part, the top bloggers of that period hated any form of debate. ” And this, ladies and gentlemen, was the beginning of the {grow} community. That … I got.

Savvy Speaks: Bloggers We LOVE

Savvy B2B Marketing

Mark Schaefer of {grow} is already one of our favorite bloggers. So when he started a movement for Valentine's Day called " Have you hugged your blogger today? Here are some of our favorite bloggers - who are yours? read a LOT of marketing blogs & I LOVE a lot of the bloggers behind those blogs - their insights, their sense of humor, their work ethic. Wendy.

New Blogger? Get Started on WordPress.com

Marketing Action

For bloggers with limited technical experience or no time to spend on that aspect of managing a website, wordpress.com is the way to go. The first step to becoming a WordPress blogger is to register your account. This community can provide you with answers to most questions you will have about using WordPress. You’re part of a whole blogging community. Basic Plan.

Why you shouldn’t bring your social media (completely) in-house

Biznology

Someone who has completely rebuilt itself to over-serve its communities. It always lands on one person’s shoulders. The moment work (or personal life) picks up and gets busy, will the social media responsibilities suffer?  Photo credit: edrabbit. While “everyone” is on Facebook , social media is no longer a land of tinkerers, it’s a land of consumers.

The Road to the Top: Personal Branding Examples in Professional Services

Hinge Marketing

Our recent book, The Visible Expert SM , explored the many ways that high-visibility experts’ personal brands boosted the profile and ultimately the success of their firms. In this post, we’ll take a look at some personal branding examples from industries including finance, architecture, and marketing. How to Build Your Brand through Community Service. Ready?

Courage and blogging

grow - Practical Marketing Solutions

would rather be a person who is known as fair all the time instead of a person who is liked all the time. In my personal life? determined that it probably had something to do with seeking approval from my parents and as I resolved these issues over a period of years, I became a more confident and centered person. ” I also think this has made me a better blogger.

6 Ways to Guarantee Your PR Pitch to B2B Bloggers Will Be Deleted

Social Media B2B

There is no greeting or even pretend personalization. It is also the quickest way to get a blogger to click delete. This says to bloggers that someone thinks blogger outreach is important, but I don’t. I’ll just email out the press release and check off the “blogger outreach&# box on my status report. 2. Many bloggers have a passion for their topic, and no matter how broad that topic is, they rarely stray too far from home. By doing this you are also giving bloggers an unsubscribe button. Most bloggers have day jobs.

Build some social media marketing backbone you big wuss

Biznology

And it’s not nearly that scary or dangerous, my friends. A lot of it is more about stress-testing you to see what kind of person you are. It’s all totally embarrassing if you’re shy (and I can almost guarantee that most Online Community Managers are introverted by nature) and afraid of rejection or confrontation. Social media is people and not a pit full of vipers.

One thousand posts. No navel gazing.

grow - Practical Marketing Solutions

Should I honor my community in some way? Maybe I’ll get to these subjects another time but I think the focus today needs to be placed on the {grow} community. This was a revealing exercise and a lesson in building a blog community. ” She has been a wonderful supporter and has contributed many amazing comments to the community! Who was here first? In fact.

CPA 85

Want to Build a B2B Community? Twitter Chat Offers Advice and How.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Want to Build a B2B Community? But how do you build and nurture this community, where do you start with? What does it mean to have a community? They paid to belong.

What is the ideal blogging frequency for your business?

grow - Practical Marketing Solutions

describe that strategy in detail in the post Ten Strategies to Battle Content Shock. 4) Committing to a schedule helps you to be a better blogger through practice. For most business and personal blogs, great quality content coming out at a clip of once a week is an achievable goal that can result in real business benefits. So here we go — how often should you post on your blog?

Content Marketing for In-Person Events: 15 Ways to Extend Your Reach

Junta 42

Cater to the Blogger Community – SXSW did a fantastic job catering to the bloggers their with the Samsung Blogger Lounge, a place where bloggers could meet and, most importantly, charge their devices.  If you don’t have a blogger lounge, make sure you know who the bloggers are and give them access to pretty much whatever they need.

Social Media’s Mass Attention Myth

grow - Practical Marketing Solutions

This is how audiences and readers turn into tribes and communities. Ask  any of his fans what they think about him and you’ll get something along the lines of “I can’t wait to meet that guy in person.” business relationships Communty-building blog community building an audience community building community manager– Seth Godin.

The best advice I ever received for my business, and my blog

grow - Practical Marketing Solutions

I was recently asked by an interviewer, “Who has had the greatest influence on your personal growth?” Most bloggers adopt a mantle of invincibility and that is certainly the easy path to take: “I publish, therefor I’m correct.” Could being a humble leader become a key to making you a better leader, a better parent, a better blogger?

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8 Practical motivations to blog when no one is reading it

grow - Practical Marketing Solutions

Instead, I am going to talk about PRACTICAL reasons to persist, even in those moments when you’re feeling down. I’m going to assume you are blogging to build a personal or business brand, not just for the joy of it, and you’d like somebody to eventually notice you. Blogging about the topic crystallized my view. 3) Personal improvement. Let’s face it. by Mark W.

Why are the “social media elite” ignoring us?

grow - Practical Marketing Solutions

One popular blogger once told me, &# When you are standing in front of a stadium full of people, you can only slap hands with the people in the front row.&#. Just because somebody is busy, it doesn’t necessarily make them a snob.  So my first recommendation is, don’t take it personally.  I doubt most people are intentionally ignoring you. Who would you recommend?&#.