Convince & Convert

SEPTEMBER 18, 2014

To celebrate its 30th birthday, Burt’s Bees took to Facebook and Twitter on September 17th to host a Global Beeday celebration with its community. » Social Media Case Studies bloggers campaign case study celebration community facebook influencers outreach social media twitter' Read the whole entry. »

Social Media 140

Social Media Communities Microsite Case Study 140

Marketing Insider Group

MARCH 31, 2021

Even in our connected 24/7 digital universe, local communities haven’t lost their stamp of uniqueness. Choose a language that reflects the local culture to communicate. Plug into your community both online and off. Include local communities in your content. Get Involved in Your Community. Start with Search.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

Mailmunch

MAY 4, 2021

However, I don’t believe outreach techniques or templates could guarantee success here. In the context of team management, this translates to having a dedicated team of content writers alongside your outreach coordinators equipped with the right content marketing and task management tools. Especially when you have a rather new website.

Link Building 52

Link Building Outreach Ad Building Paid Search Agency 52

Convince & Convert

JUNE 3, 2012

Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents. Reasons Why Online Influencer Outreach is Overrated.

Outreach 155

Outreach Blogger Top of Funnel Skype 155

Sprout Social

SEPTEMBER 19, 2016

Social media outreach is one of the best ways to form new relationships, increase engagement and get more eyes on your content. Executing a successful outreach campaign can be difficult, tedious and even frustrating sometimes. What is Social Media Outreach? A good example of this is our community outreach manager Sarah Nagel.

Outreach 97

Outreach Social Media Media CAN-SPAM 97

Biznology

APRIL 5, 2016

When you do outreach you never hear back from 1 so, if you’re tone deaf, you’ll just assume that everyone you reach out to with your insufficient outreach comes back with their rate sheet in one hand and their right hand out for the cash. Almost three years ago I wrote Blogger outreach is more PR than social media.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

NuSpark Consulting

JULY 13, 2014

Let’s look at some ways you can uncover guest blogging opportunities and a few online outreach tools to help focus your search. This makes it more likely they will share your guest posts with their community. Expanding Your Search: Using Outreach Tools. So how do you find opportunities to guest blog? Getting Started.

Outreach 100

Outreach Rules Tools Buzz 100

Webbiquity

MAY 25, 2021

Now you’ve got “social media 2.0,” which tends to be more community-oriented. You and I might love fishing, or arts and crafts, or photography, or yoga—for anything that we have a passion or an interest in, you can create siloed Discord communities. You’ve got Community , which just raised $40 million.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Sprout Social

AUGUST 10, 2022

Influencer marketing tools for outreach. Build a private community of influencers. Influencer marketing tools for outreach. Influencer outreach tools can help you automate this process and personalize your messages to increase response rate. Here are the best influencer marketing tools for outreach: 5.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

seo.co

FEBRUARY 15, 2022

An unbeatable platform for making opinions known, both by the blogger and his audience. There are best practices and guidelines every blogger should follow for success. Blogger.com seems to be a popular choice among newbie bloggers for its ease of use. Find Communities for Your Target Demographics.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Biznology

JUNE 26, 2018

Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss. When You Build It They Won’t Come.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

KoMarketing Associates

MARCH 13, 2018

Monitor forums and applicable online communities for discussions relevant to your industry and solutions. Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. Use Google Search Console to find the URLs that link to 404 pages on your site. pick up the phone and call.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Sharpspring

JANUARY 19, 2022

Only the world wide web isn’t the scientific community. Content development + outreach. Creating high-quality content that attracts links as well as reaching out to bloggers or journalists is the most powerful and perfectly legit link building method. How to Build Real Backlinks? Monitoring your backlinks.

Ad Building 109

Ad Building Link Building Guidelines Blogger 109

Convince & Convert

MAY 28, 2014

In fact, outreach marketing focuses on the “one to one to many” approach where brands reach out to a handful of passionate fans, influencers, etc. However, for the most part, outreach marketing is not a philosophy that encourages at scale operations. What do you think about “mass nurturing” instead of mass outreach for your brand?

Word of Mouth 156

Word of Mouth Blogger Case Study Case Studies 156

KoMarketing Associates

OCTOBER 4, 2016

Blogger Outreach & Communications. Industry-Specific Forum & Community Participation. Competitive Link/Social Media Monitoring via Buzzsumo or BuzzStream. Influencer/Targeted Audience Identification via FollowerWonk. Third Party Referral Analysis via Google Analytics. LinkedIn Group Participation.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Brandwatch Marketing

OCTOBER 3, 2022

For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. Typically, these individuals will hold a great deal of authority within certain communities and on certain topics. Klout is probably the most well known tool on this list.

Tools 92

Tools Blogger Demographics Social Media 92

Biznology

MARCH 23, 2016

You’ll get tools for your own influencer outreach campaign for as little as a bit more time than you’re already currently wasting on content marketing. . In this 30-minute Biznology webinar, we’ll cover online influencer marketing, from research to prospecting, outreach to engagement, incentives to activation. Like this post?

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Paid Search Agency Work Management 80

Hubspot

MARCH 25, 2015

Bloggers are trusted voices who can bring in customers and help you build your community. Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago. Want to achieve worthwhile results from your blogger outreach efforts? 3 Tips for Effectively Reaching Out to Bloggers.

Blogger 28

Blogger Tools Peer-to-peer Outreach 28

Mailmunch

APRIL 26, 2021

If you’re just starting as a blogger, check out our quick guide to setting up a blog real quick. A platform such as Blogger, Wix, and WordPress provides you the space to publish content. Veteran bloggers and industry experts conduct keyword research and optimization for each of their blogs for successful results. .

Generation 77

Generation Lead Scoring Lead Ranking Blogger 77

Oktopost

DECEMBER 5, 2022

Social media marketing is more about creating meaningful connections, sharing updates, and building a community. Only some links must be manually created by reaching out to bloggers and editors to collaborate on content. SEO involves a lot of technically challenging work, like website speed optimization.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Biznology

APRIL 18, 2017

explains how the African-American community uses Twitter to discuss social issues and finds out why that communication is unique to black culture: ” It reminded me that Twitter isn’t remotely dying. Recently, on Trevor Noah ‘s The Daily Show, “ Roy Wood Jr. He operates his consultancy at Gerris Corp.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Hubspot

JUNE 2, 2011

Blogger outreach. Forums and niche communities. What I like to try to tell people when they're thinking of their customer base or building community is that, unless you're a brand new product or a brand new business, you have customers, you have employees, you have family members of employees, so on and so forth.

Blogger 28

Blogger Social Media Outreach Media 28

Biznology

JULY 26, 2016

Also, check out my last two articles on the subject: Earned media influencer outreach is alive and well. Today’s discussion topics: Is the PR community going about influencer marketing all wrong? Why Influencer Marketing Is Faltering and How PR Can Save It. Kindness opens many doors online. Is it earned or paid media?

PR 80

PR Web 2.0 Blogger Public Relations 80

Scoop.it

APRIL 21, 2022

You can also network with other bloggers and work on cross-promotion efforts. You can pay for advertising on these platforms, but you can also just get involved in local communities and focus on organic posting to promote your latest work. Sustain and continue growing. Social media marketing. Pay per click (PPC) ads.

PPC 94

PPC Traffic SEO Keywords 94

KoMarketing Associates

APRIL 30, 2012

Last week our SEO team met with an organization’s marketing communications team. The goal being defining opportunities for outreach and understanding how we could assist in an effort to acquire high quality links. Number of social media profiles being managed and general activity in those social media communities.

Link Building 120

Link Building Lead Scoring Lead Ranking SEO 120

Biznology

JUNE 13, 2017

Done right, both social media engagement and influencer outreach are personal, person-to-person. Every piece of this true story is potentially a perfect bulls-eye when it comes to our outreach. In my experience, bloggers and influencers are extremely proud and protective of their own reputation.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Convince & Convert

MAY 30, 2013

The campaign theme has also been pulled into their blogger/influencer outreach, with fashion bloggers writing posts on their #coachfromabove moments. Jessica Gioglio is a Social Media Strategist based out of Boston, Massachusetts who specializes in social media content, community engagement and crisis management.

Blogger 133

Blogger User-Generated Content Social Media Twitter 133

Webbiquity

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? Social Media Press Releases and Blogger Outreach. The 5 Cs of Blogger Relations by prTini. ** 5 Stars. Noting (very accurately I might add) that “The top bloggers receive hundreds of pitches a day. Is the Press Release Dead?

PR 100

PR Tools Tips Blogger 100

NuSpark Consulting

NOVEMBER 19, 2012

Even the top professionals in the field work to stay ahead of Google; what of article submission services, what of social signals and bookmarking, how do I attract bloggers to pick up client articles, and on and on. Guest blog research and outreach can be a job all in itself, which is why I employ s specialist for this task.

SEO 100

SEO Planning Blogger Content Marketing 100

Optinmonster

DECEMBER 21, 2023

If this is new to you, use websites like Moz or Ahrefs to improve your outreach. These are communities with thousands of startup entrepreneurs with interests similar to yours. Prospecting: You’ll want to find blogs that target the same demographics as yours. Ideally, they should be high-traffic sites and have good domain authority.

Campaigns 91

Campaigns Ad Building Planning Paid Search Agency 91

Biznology

MAY 6, 2014

Sam Fiorella , Partner at Sensei Marketing , recently wrote “ Community Management: The 90-9-1 Rule is Dead ,” about how the old concept that 90% of all your followers are just lurking, 9% are engaged, and that only 1% of the community actively produces content. These are insular, contained communities. 900-90-9-1.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Webbiquity

JANUARY 22, 2014

There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). And there are absolutely some fantastic, high-quality guest bloggers out there.I Guest posting done with the interest of the community and readers in mind still have value. ” The point is pretty clear.

PageRank 100

PageRank Link Building Lead Scoring Lead Ranking 100

Convince & Convert

JULY 9, 2013

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. If you are looking for bloggers specifically, Google Blog Search and Technorati can also be valuable resources.

Marketing & Strategy 158

Marketing & Strategy Marketing Strategy Advertising Agencies Content 158

Convince & Convert

APRIL 18, 2012

If you’re a blogger or individual consultant, you might only need one calendar. If you’re an agency or a freelance community manager, you might need to manage several calendars. If you’ve ever launched a blogger outreach campaign, you know that influencer identification goes beyond the Klout score.

Paid Content 156

Paid Content Social Media Tools Product 156

Optinmonster

MAY 16, 2023

Increased Website Visibility Off-page SEO techniques, such as social media marketing and influencer outreach, can significantly expand your website’s reach and visibility. Includes link building, social media marketing, influencer outreach, online reputation management, and brand promotion.

SEO 79

SEO Lead Scoring Lead Ranking Link Building 79

Lenny's Newsletter

SEPTEMBER 5, 2023

When joining communities, focus first on adding value to the community. The next 40 came from a combination of friends, entrepreneurs, different people we met in the city, different finance teams, but also some level of cold or semi-cold outreach. That’s why they work. In B2B, it always starts with hand-to-hand combat.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

BenchmarkONE

FEBRUARY 24, 2021

Integrate new customers into your existing community by sending a follow-up email that walks them through how to get the most out of their new product or service. It’s one of the easiest forms of personalized outreach — and a great way to strengthen your relationship and show your customers you care. . Bring on guest bloggers.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Blogger 52