Buzz Marketing for Technology

JUNE 27, 2008

guest blogger. online communities. I’m the first-ever guest blogger for the Wikinomics Blog , and will be writing a four-part series over the next several weeks. Collaborative Technology. collective action. Confluence. conversation. Course Using Wiki. creativity. data center. David Weinberger. Digital Democracy.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

ClearVoice

JULY 22, 2021

It’s easy to see brand community play out in the sports world. A sense of community is great for business. One way to strengthen the community around your brand is to use content marketing. Here’s why you should work to create a brand community. Why brand community matters. Feature your community.

Communities 144

Communities Planning Paid Search Agency Content Marketing 144

The Effective Marketer

MAY 9, 2011

So while adding another person to your marketing budget may seem tricky at first, maybe you don’t have to hire an additional person (although for larger organizations that should definitely be the case). link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. It’s entirely possible she is a Mass Influencer.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. “If we’re going to counsel clients on the role of community, and its ability to garner insights, we need to be able to walk the walk.&#

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Hubspot

JUNE 29, 2012

(Source: Track Social ) Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. Stand out from your competition by caring and engaging with your social media community. Source: Forrester Research ) Commerce is shifting more and more online.

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Envy

OCTOBER 12, 2021

Cyber security is changing and developing so rapidly that there’s no way any single person can keep track of it all. Graham provides a wealth of expertise and industry news about malware and social media hoaxes on his Twitter feed , his personal blog , his Smashing Security podcast , and at cyber security conferences. Rachel Tobac.

Enterprise Management 134

Enterprise Management Work Management Marketing Management Consulting 134

Convince & Convert

MARCH 8, 2012

I’m trying to think about when I activated timeline on my personal page and Facebook did a pretty good job of guessing when I was born and when I was married and the things like that that I had already structured based on my usage of the platform. Forrester’s consulting division did a survey of over 100 V.P. Jay: You are.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

The Effective Marketer

MARCH 9, 2010

Picture of speaker gives it a personal tone. The picture of the speaker gives it a personal feel. What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Online Marketing Institute

AUGUST 14, 2011

Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events). I really don’t see this as a tough thing to solve. Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. The more email addresses a person uses across the social Web, the less ideal the results. Isn’t that worth the 5 cents per contact that Flowtown charges?

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Hubspot

APRIL 29, 2010

The following is a guest post by Leslie Mann , a real estate agent with Hallmark Sotheby’s International Realty of Hopkinton, MA and the real estate blogger for the MetroWest Daily News. Studies show that consumers want to make a personal connection with those they do business with. Let your personality shine through.

Social Media 28

Social Media Media Webinar Metrics Forrester 28

Convince & Convert

FEBRUARY 23, 2010

Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Hubspot

NOVEMBER 16, 2012

In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." The report detailed a trend existing among B2B and B2C companies alike -- hiring an individual to oversee customer communications and customer happiness. Customer Evangelist / Customer Experience Professionals.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

WebMarketCentral

NOVEMBER 12, 2008

."); and providing too much information ("I like how Twitter is a combination of some business and some personal info so I can get to know people on both levels. Users receive an email notification whenever a new member follows their updates; simultaneously adding dozens or more followers looks like spamming to the Twitter community."

Twitter 20

Twitter SEM Tools Practices 20

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). I wonder if this has to do with the correlation between the black community and musicians.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. I’ve played with social media at a personal level and now it’s time to take it up a notch. That would be two strategies, not one. How Does Your Audience Use Social Media?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

SnapApp

DECEMBER 4, 2017

Only 55% of bloggers update old posts. The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Thirty percent have a documented strategy; 42 a non-documented strategy - LinkedIn Technology Marketing Community. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Industrial Marketing Today

NOVEMBER 1, 2010

Manufacturing marketers do understand the value of a business blog for thought leadership, search engine optimization (SEO), lead generation and community building but proving its ROI has been a challenge. Exhibit #3: Kinaxis Supply Chain Expert Community. Kinaxis is a supply chain management solutions provider based in Ottawa.

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

Marketing Insider Group

JANUARY 14, 2014

During this time, Forrester found that those companies who performed poorest in the Customer Experience Index also performed poorest in terms of stock performance. Smart companies, like LEGO, are already engaging their customers on social communities and in some cases co-innovating new products with their customers too. Strategy'

Multi-Channel 100

Multi-Channel Forrester Loyalty CRM 100

Outgrow

MAY 30, 2023

Acquiring the first customers – personalized approach for effective customer discovery 4. The complexity of the SaaS – communicating a simple, believable narrative 6. If they don’t think there’s value over there and this person is just found a new type of customer that you weren’t previously prioritizing.

Enterprise Management 52

Enterprise Management Acquisitions Work Management Marketing Management 52

Webbiquity

JANUARY 9, 2012

Nearly 3/4 of active Twitter users are bloggers. Dave offers “25 ideas for ways you can get value out of Twitter, with a mix of business and personal focus,” such as meeting new people, staying on top of the news, influencing the influencers, and re-purposing content. Hint: it helps to have a community manager.

Twitter 100

Twitter Tactics Tools Tips 100

Convince & Convert

SEPTEMBER 21, 2010

That's why I mentioned that even though I'm showing in my table my personal ranking of these tools, it's meant to be just a starting point. FohBoh (the restaurant community) works exclusively in the restaurant industry, which seems to be attractive to a lot of social web developers these days, particularly on the B2C side.

Social Media 155

Social Media Media Paid Content Work Management 155

Webbiquity

JANUARY 10, 2010

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# What The F**K is Social Media?

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Convince & Convert

JULY 28, 2010

I personally can help people with every aspect of running a business operationally as well aside from accounting and law and I have referrals for both, as well as connections with experts in the areas I am not an expert in. Great list, looks a lot like the discovery we do prior to content planning.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

SEPTEMBER 21, 2010

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# Twitter Tweetdeck I use Tweetdeck for serious twitter sessions.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

JANUARY 17, 2011

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. Roundup of the Top Internet and Social Media Statistics by Awareness Community. 35% of bloggers are professional journalists. 20+ mind-blowing social media statistics revisited by Econsultancy. billion by 2014.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

OCTOBER 1, 2010

Sears.com has integrated community right onto their homepage, and also offer a variety of ways to login and register, such as Facebook. Plus, building in some checks to the login process should further help keep personal information in sync. "We or something to that effect.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

B2B Marketing Zone Posts

MAY 3, 2010

In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. But it’s not enough just to support bloggers. Unfortunately, we all don’t have the time and money to spend traveling to conferences to see them in-person.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Online Marketing Institute

OCTOBER 31, 2010

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# Twitter Tweetdeck I use Tweetdeck for serious twitter sessions.

Social Media 40

Social Media Paid Content Tools Media 40

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Personalization. more likely to send action-triggered, personalized emails in real-time. Sales enablement.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Webbiquity

JUNE 6, 2011

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. According to Tom Grant , Ph.D, You expand it.”

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Online Marketing Institute

JUNE 22, 2009

Being… Read more… Doug Kessler | November 25th, 2008 | no comments Spamalot to the Holy Grail: a personal email journey Are you a spammer? We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients. I’m sure you’re not.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

MARCH 2, 2010

Not the ready, fire, aim email that’s the bane of your inbox, but smart, contextual email that sends the right message to the right person at the right time. And the fact that Forrester Research projects social media spend in the U.S. to be larger than email by 2012 doesn’t hurt, either.

Business 116

Business Paid Search Agency Social Media Analysis 116

The ROI Guy

SEPTEMBER 16, 2010

Sources: IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc., Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. So how much is spent on sales enablement? SiriusDecisions Perspectives.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

Online Marketing Institute

DECEMBER 13, 2010

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty?

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40