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Are anonymous communities most authentic?


And all will be well in the communitys garden. ”  Chauncey Gardiner , from Being There. I am a proponent of “real name” communities. I am also a proponent of safe communities — and real name accountability tends to civilize people’s behavior online in a big way. That said, are anonymous communities more authentic? . Maybe. Goaded?

Trying GroupHigh for Blogger Outreach Campaigns


I am hereby making the jump from humans to robots for all my blogger research. In And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? I was comparing them to the cost of hiring a team of people to do all of the work by hand. For military bloggers, I need lists that are both American and also pro-military and pro-soldier.

Blogger outreach is more PR than social media


The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. My expertise, however, is online community outreach and engagement. So, what my team and I developed is the equivalent of blogger-brand speed dating. And it works. Related articles.

One person can change the world. Thank you, Internet


Maybe the revolution will not be televised but it will certainly be tweeted.  If you thought “it only takes one person to change the world” was bull, think again. While there may well be 3,015,231,472 Internet users worldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers. Right now.

How to Ignore Annoying Strangers and Build an Online Community Your Way

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By Rosemary O’Neill, {grow} Community Member There are 20 months between the birthdates of my first child and my set of twins. From the day we finally left the hospital and started strolling around with our crew, my husband and I became experts at dodging super-personal and inappropriate advice from random strangers. Online community is a long game, not a quick hit.

5 Key Characteristics Every Social Media Community Manager Should Have


Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales; so why do so few companies employ a social media community manager? You know, the person that manages the whole thing? But at our company, Tomorrow People , we've been developing our community management team and processes to real effect over the past 16 months.

35 experts weigh-in: How we create influence on Facebook

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In the “real world,” a person might have power and influence through their position on an organizational chart or through some elected position. But beyond content, I was interested to know what people thought it took to gain influence on the social web.  So I asked a few of my friends … What do you think it takes to become powerful on Facebook? We HATE structure.

Tumblr Shuts Down Popular Blogger: Who's Next?


That’s exactly what happened to a popular blogger who goes by the name Bohemea. Worse, Bohemea claims other Tumblr bloggers have been similarly wiped out. But shutdowns like the one that happened to Bohemea could scare business bloggers away, Balboni says. Why do some bloggers get busted while others carry on? but instead, Tumblr deleted her entire account. Just a form.

Finally, the truth about social media and customer engagement

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Here is a question I received on a podcast interview this week: Should our listeners be on Facebook Live? Mark Zuckerberg is certainly pushing live video streaming aggressively and predicted that one day soon MOST of the Facebook news stream would consist of live videos. Personally, I can think of nothing more horrifying. By Mark W. Schaefer. And then, it got crowded.

Why you shouldn’t bring your social media (completely) in-house


While “everyone” is on Facebook , social media is no longer a land of tinkerers, it’s a land of consumers. Someone who has completely rebuilt itself to over-serve its communities. It always lands on one person’s shoulders. The moment work (or personal life) picks up and gets busy, will the social media responsibilities suffer? 

Lessons learned while deleting 274 blog posts

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Michele Linn was the first guest blogger. There was a group of us who guest blogged for each other at the beginning to help our communities get started. It’s funny that nearly all of the “top bloggers” I wrote about seven years ago have moved on to other things. If the Beatles ran Facebook. Smartphones have really worked against bloggers.

2015 is the Year of Message Boards and Forums


In the beginning, the Internet was populated by an infinite number of ad hoc communities. Over the past decade, these safe and private communities have been consumed and subsumed by Facebook, Google, Twitter, Reddit, and others. Who trusts Facebook? Don’t be a Facebook Rube anymore. Facebook owns your content and all the work you’ve put in.

How to Use Hashtags on Twitter, Facebook & Instagram


While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram. Let's explore what a hashtag is, why they're so great, and how they work on Twitter, Facebook, and Instagram. How Hashtags Work On Twitter, Facebook & Instagram. How Hashtags Work on Facebook. How to Use Hashtags on Facebook.

Build some social media marketing backbone you big wuss


And it’s not nearly that scary or dangerous, my friends. A lot of it is more about stress-testing you to see what kind of person you are. All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else.

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012


Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. You can!

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Is it time for an anonymity movement to challenge Facebook?

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I ‘m delighted to feature today a guest post from Gregory Pouy, one of France’s top marketing bloggers. Following your Facebook feed can become a part-time job! For me, the changes with Facebook have made make me shudder, especially when I start thinking through some of the implications of the new direction they are taking. Facebook uniquity. Big Brother?

Want to Build a B2B Community? Twitter Chat Offers Advice and How.


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Want to Build a B2B Community? But how do you build and nurture this community, where do you start with? What does it mean to have a community? They paid to belong.

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Build your brand (for free)


Traditional entrepreneurs, salesmen, and business owners have always served on boards, been members of clubs, non-profits, joined fraternal and sororal groups, faith communities, churches, conferences (mostly paid), have taken lunches, spoken at high schools, colleges, at the YMCA, and even volunteered to sit at fold out tables in order to hand out alumni information on behalf of their alma maters.

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One thousand posts. No navel gazing.

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Should I honor my community in some way? asked some of my friends on Facebook and the general consensus was that they wanted me to write a reflective piece on what I have learned, my expectations when I wrote post number one, and the challenges of success. Maybe I’ll get to these subjects another time but I think the focus today needs to be placed on the {grow} community.

Fulfill your resolution to blog in 11 steps


majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. Quite possible a Facebook, Twitter, and Google+ professional brand profile page. Finis.

What Your Business Needs To Know About Google+

It's All About Revenue

It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. Google+ is aiming at Facebook, LinkedIn and Twitter users. At its core Google+ is a social media platform, much like Facebook. It’s another way Google is taking full advantage of its search and personalization functionality to drive social sharing. Facebook. Make no mistake. Reddit.

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The is the message


Share your old content via Twitter, Facebook, Google+, and maybe Pinterest? It’s very simple and actually uses an inline, HTML-free, click-to-edit method of adding new images and changing font, size, headers, and title that might be counter-intuitive for us old-timey bloggers who are used to hack-hack-hacking through HTML, CSS, and IMG tags until things worked out. Medium Stats.

Content Marketing for In-Person Events: 15 Ways to Extend Your Reach

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Cater to the Blogger Community – SXSW did a fantastic job catering to the bloggers their with the Samsung Blogger Lounge, a place where bloggers could meet and, most importantly, charge their devices.  If you don’t have a blogger lounge, make sure you know who the bloggers are and give them access to pretty much whatever they need.

Influencer marketing is one percent inspiration, ninety nine percent perspiration


Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely  Brigitte Winter and her Georgetown School of Continuing Studies  students. My Personal Digital PR Philosophy. We collect every blogger who has ever had a thematic interest in our customers.

5 Essential tools to attract a relevant audience to your blog

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When you are searching through Google for content you often see the authors picture displayed in the search results: The person in the picture is Amy Porterfield.  As I know Amy and value her as an expert in her field I am more likely to click on this post in the search results. How many visitors you have, how many fans on Facebook, how many Twitter followers?  But it does make sense!

A good reputation online is an essential marketing strategy


The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr,, LinkedIn, Blogger, TypePad ,, YouTube , Slideshare, or your own blog. Why don’t you and your corporate executives spend a little more time invested in your community. What are on them?

Big blog posts that made a difference

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35 Experts weigh-in: How to create influence on Facebook — Great insights with a little help from my friends. 5. Why Facebook Will Be the Most Dangerous Company on Earth — I speculated why the Facebook IPO would signal disturbing changes at the world’s most popular social networking site. 2. Let’s start with the blog posts that you loved. Punterest.

How to turn blog readers into brand advocates

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They send you personalized emails. One of the things that will immediately set you apart from other bloggers is how approachable you are.  As people become more well known online they seem to become less approachable.  Add them as a friend on Facebook or other social network. Get a more in-depth view into who that person is beyond their twitter handle. Approachability.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

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Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another.

Why the economics of blogging are diminishing

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Something which wasn’t as popular five years ago. 2) Blogger interaction has moved to social media networks. Back in the day, Twitter and Facebook were solely networks to share your blog posts, while the interaction happened on your blog, in the form of (many) comments. often catch myself clicking on Twitter and Facebook vids, even if I’m not interested in the headline.

What are the best social media platforms for your business?

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But today I want to assume that your primary goal is to create an actionable audience — that is, develop an online community who will create some business benefit for you over time. If you are reading this post, you might have discovered it through Twitter or Facebook. But if you have no emotional connection to me as a blogger, are you going to hire me? It does not.

Why Every Social Media Team Needs Millennials AND Boomers


Dad said no Facebooking or texting while on vacation. The counter-argument (minus the spitting anger) was that Gen X and Boomers were quite capable of using social media successfully for both business success and for making personal connections. community managers. In other words, this is not a junior position and proficiency in Facebook isn’t a priority. That’s right.

Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]


In the show we chat about: The importance of understanding your online community. For audio and the complete transcript head click here: Connecting with your community and infleuncers online. Niche Communities Matter. There are a ton of highly targeted micro communities online that you can interact with super fans. Don’t send blind pitches to bloggers.

Marketing and Peanut Butter Cups: Advice From Facebook Employee #30


The first thing you’ll probably read about Noah Kagan is that he missed out on $100 million when he got fired from Facebook. As you can imagine, getting fired from Facebook early on sparked an endless slew of “Why?” If you haven’t checked out Noah’s personal blog,, yet, I demand that you go do so. Tweet this for your fellow bloggers.).

This is why I am not reading or tweeting your blog post

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” In today’s world, you simply MUST craft a descriptive, accurate, catchy and “tweet-able” headline.  I know this aspect of blogging has been written about before so I am mystified as to why it remains such an obstacle to so many bloggers. Eight of my 10 most popular blog posts have a number in the headline and that goes for most other bloggers too. Bravo.

70 Rising Social Media Stars

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He is currently the director of platform at NextView Ventures and a co-founder of the industry community group, Boston Content, which now boasts more than 500 members. Jonathan Chiriboga (Home Depot Canada) — Passionate about digital social, both from a big brand side but also the personal side and huan impacts. The Australian is also a prolific business writer and blogger.

Strategies to deal with losing readers through the newsfeed evolution

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In particular, Facebook and Apple are hastening the demise of a publishing industry that is already in trouble by hijacking valuable content for their newsfeeds.  In a world where social platforms not only own your content, but your audience and advertising, publishers are scrambling, whether it’s The New York Times or a blogger like me. Facebook is trying to own the news.

4 Tips for B2B Marketing on Facebook

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What makes a blog tick? An insider’s guide to audience connection

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It occurred to me that the variety of posts I ran two weeks ago represents a great cross-section of the overall content — and results — I get here on my blog.  I thought it might be interesting to dissect the week of content to illustrate some of the patterns I see with social sharing and how my blog community responds to my content. Running research reports are hit and miss.

A speech you will never hear again

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My message was deeply personal. One person who attended the event said afterward, “It all makes sense now. because there is this research about social media that haunts me: “Jealousy is the overwhelming feeling of 30% of the people who view their Facebook news feed.” This was a new community of friends who didn’t care about these problems that I had.