The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog. An interesting and more authentic way to really become part of the global Internet conversation, and one that’s not appreciated nearly enough, is engaging more thoroughly in your closer and greater community. Why don’t you and your corporate executives spend a little more time invested in your community. MORE >>

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. In pursuing a personal presence in social media, I had it easier than you will. You may have to adopt a more split business personality (and do more work). You stand a better chance of learning more about how to accomplish your goals at work if you can engage with a community of people that face all the same challenges you face. Monitoring is the foundation of your personal presence. That was the why of social media. MORE >>

Cater to the Blogger Community – SXSW did a fantastic job catering to the bloggers their with the Samsung Blogger Lounge, a place where bloggers could meet and, most importantly, charge their devices. If you don’t have a blogger lounge, make sure you know who the bloggers are and give them access to pretty much whatever they need. Leverage your Facebook and LinkedIn event pages, as well as post listings on Plancast and Lanyrd. Content Marketing Junta42 Events content marketing world events in-person eventsUnbelievable. MORE >>

When you are searching through Google for content you often see the authors picture displayed in the search results: The person in the picture is Amy Porterfield.  How many visitors you have, how many fans on Facebook, how many Twitter followers?  Related Stories Why it pays to be a patient blogger How do you know if your blog is making an impact? Blogging best practices Communty-building Social Media Tools blog community building blog community management blogging best practices ian cleary social media toolsBy Ian Cleary, {grow} Contributing Columnist. MORE >>

Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales; so why do so few companies employ a social media community manager? You know, the person that manages the whole thing? It seems crazy, in the midst of a global financial crisis, to suggest that companies should go to the expense of hiring a community manager to oversee their social media presences. But at our company, Tomorrow People , we've been developing our community management team and processes to real effect over the past 16 months. MORE >>