Biznology

SEPTEMBER 23, 2014

The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. Long Tail Blogger Outreach. It’s free, it’s web-based, virtual, and lasts all day.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Convince & Convert

JUNE 3, 2012

Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents. Reasons Why Online Influencer Outreach is Overrated.

Outreach 155

Outreach Blogger Top of Funnel Skype 155

Sprout Social

SEPTEMBER 19, 2016

Social media outreach is one of the best ways to form new relationships, increase engagement and get more eyes on your content. Executing a successful outreach campaign can be difficult, tedious and even frustrating sometimes. What is Social Media Outreach? Should You Use a Business or Personal Account? It’s spam.

Outreach 96

Outreach Social Media Media CAN-SPAM 96

Webbiquity

OCTOBER 6, 2020

Do influencer marketing (the right way; not spammy “spray and pray” guest blogger outreach). Once you’ve identified your influencers, personalize your outreach. Can you find contact info on the site, and does that person have any authority or industry influence? Volunteer in the community.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

seo.co

FEBRUARY 15, 2022

Sure, Facebook-ing and micro-blogging with Twitter are hot, but a lot of people still prefer the meatier stuff that only blogging can deliver. An unbeatable platform for making opinions known, both by the blogger and his audience. There are best practices and guidelines every blogger should follow for success.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Biznology

JUNE 26, 2018

Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss. When You Build It They Won’t Come.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Sharpspring

OCTOBER 14, 2022

In what ways will the content you are publishing on social media entice fans to share with their personal social media communities? WebCEO offers some advanced social media analytics tools allowing you to keep an eye on Facebook and Pinterest shares and the social media traffic you are generating from those platforms: Measurement.

Social Media 121

Social Media Media Marketing & Strategy Paid Search Agency 121

Biznology

OCTOBER 18, 2016

My Personal Digital PR Philosophy. Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. We collect every blogger who has ever had a thematic interest in our customers. Most good pitches don’t require a personal relationship. Outreach : how best to pitch?

Class 80

Class Long Tail Marketing Blogger Media 80

Webbiquity

AUGUST 9, 2016

Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. Here are 28 of the best tools for influencer research and outreach. Sample review: “Grouphigh is a really powerful blogger research tool.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

ViewPoint

SEPTEMBER 26, 2011

T oday we're pleased to have Paul Gillin as our guest blogger. A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business. Facebook has about as much in common with LinkedIn as a Hawaiian shirt does with a three-piece suit.

Facebook 120

Facebook B2B Marketing Planning B2B 120

Optinmonster

JANUARY 14, 2024

It’s particularly beneficial for website owners, bloggers, and small businesses looking for an easy-to-use yet effective solution to boost their site’s search engine ranking and online visibility. Recommended Reading: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. My Personal Digital PR Philosophy. Outreach: how best to pitch?

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Webbiquity

MARCH 23, 2017

You need an active social media network, possibly some influencer outreach, and perhaps even paid promotion, in order to get noticed. Each day, more than 20,000 publications are uploaded, including magazines, newspapers, portfolios, catalogs, corporate literature, DIY guides, amd community programs. Google Review Count: 141.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Biznology

JUNE 13, 2017

Done right, both social media engagement and influencer outreach are personal, person-to-person. Every piece of this true story is potentially a perfect bulls-eye when it comes to our outreach. Sadly, in a post PR world, we need to be able to compete a little bit with Facebook Ads and Google Ads.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

MAY 9, 2017

They’ve been working on building respect-based and trust-based influencer relationships with his caregiver and patient community for over ten years before opening up the 100,000+ influencers they’ve cultivated over that decade to organizations, companies, and brands outside of their agency-side. Like this post?

Advertising Agencies 178

Advertising Agencies Paid Search Agency Youtube Internet Marketing 178

Optinmonster

JANUARY 14, 2024

It’s particularly beneficial for website owners, bloggers, and small businesses looking for an easy-to-use yet effective solution to boost their site’s search engine ranking and online visibility. Recommended Reading: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Biznology

JANUARY 7, 2014

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. Mark my words.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

seo.co

FEBRUARY 16, 2023

Social media is a broad term—as you well know, there are dozens of different social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Social bookmarking sites and other online communities were specially designed to find, collect, and showcase content from the far corners of the Internet.

Paid Content 105

Paid Content Promotion Top of Funnel Content 105

Biznology

SEPTEMBER 10, 2013

So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters. For real effect.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Biznology

APRIL 18, 2017

explains how the African-American community uses Twitter to discuss social issues and finds out why that communication is unique to black culture: ” It reminded me that Twitter isn’t remotely dying. And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

SendX

JANUARY 8, 2020

Whether you are a professional blogger or just getting started with your SAAS software businesses. To improve your SEO, link outreach is your perfect option. It can start with free ebook and later graduate to free trial or free course and move from there to paid courses, recommendations, personal training, and other added services.

Small Business Marketing 195

Small Business Marketing Paid Search Agency Planning Business 195

Convince & Convert

AUGUST 2, 2013

Social Media Stat of the Week: NFL hires 32 bloggers. The NFL confirmed this week that it would hire 32 bloggers to cover this season : one for each team. community (unlike Facebook, Twitter, Instagram) is not gated, so users don’t necessarily know the anonymous people who are interacting with them.

Social Media 122

Social Media Media Marketing Budget Communities 122

Biznology

MAY 6, 2014

Sam Fiorella , Partner at Sensei Marketing , recently wrote “ Community Management: The 90-9-1 Rule is Dead ,” about how the old concept that 90% of all your followers are just lurking, 9% are engaged, and that only 1% of the community actively produces content. billion monthly active users of Facebook do engage, OK?

Social Media 80

Social Media Media Internet Marketing Blogger 80

Hubspot

JUNE 2, 2011

Subscribing with Facebook Connect. Blogger outreach. Forums and niche communities. They're not on Twitter and Facebook all day, and so email is still where most people live. So you have a community already around your brand.". From the get-go, you already have a community around your brand.

Blogger 28

Blogger Social Media Outreach Media 28

Lenny's Newsletter

SEPTEMBER 5, 2023

When joining communities, focus first on adding value to the community. Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. .” That’s why they work. In B2B, it always starts with hand-to-hand combat.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Valasys

JULY 20, 2023

Are we actively forging relationships with influential bloggers and websites in our industry? When your store is mentioned and linked to by industry influencers, bloggers, and respected websites, your brand gains exposure to their loyal audience. They visually present data, statistics, research, and findings in a captivating way.

Link Building 40

Link Building eCommerce Ad Building Lead Scoring 40

Biznology

JANUARY 17, 2012

No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

seo.co

MARCH 30, 2022

But personally, I think the more accurate analogy is the tagline to the movie Alien: “in space, no one can hear you scream.”. Social media is a broad term—as you well know, there are dozens of different social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Image Source: Imamuseum ). Social bookmarks.

Paid Content 98

Paid Content Webinar Metrics SEO Ad Building 98

Valasys

MARCH 16, 2020

Furthermore, more than ever before it was essential for marketers to work on relevance & personalization of the pieces of content according to the buyers’ cycle. This technique allows bloggers to build great relationships with other bloggers within the same niche.

Link Building 59

Link Building B2B Marketing Marketing & Strategy Marketing Strategy 59

Moz

APRIL 9, 2020

While none of us gets to live in Mister Rogers’ idealized neighborhood, the adaptations I’m seeing local businesses and organizations make to sustain communities during COVID-19 are a meaningful expression of caring worthy of his humanitarian vision. Farm stands have become extra precious community resources. Food and hospitality.

Paid Content 76

Paid Content Business Work Management Paid Search Agency 76

Albacross

JANUARY 17, 2020

PersistIQ We use PersistIQ to create drip campaigns for sending personalized emails. It avoids you having to contact a generic email address and, when calling, allows you to ask to speak to a specific person rather than the person in charge of marketing, finances or whatever department you are looking to contact.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Convince & Convert

NOVEMBER 15, 2013

via NissanUSA Facebook. They also handle blogger outreach and social press. What has over 1 billion users and is about to overtake Facebook ? At the same time that Facebook has been losing teen users , messaging apps like WeChat and WhatsApp have been growing. Holy Social! via Steve Tappin. Paul McCartney.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 136

Outbrain

DECEMBER 19, 2022

Email marketing remains the gold standard for personalized communication in a world of changing social media algorithms. For example, if you’re repurposing and scheduling Facebook posts, convert your original blog into a short video with subtitles. This is because the native video format works well on Facebook.

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

Hubspot

OCTOBER 9, 2012

Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales; so why do so few companies employ a social media community manager? You know, the person that manages the whole thing? First, what are the benefits of having a community manager? So how do you make the leap?

Social Media 28

Social Media Communities Work Management Media 28

Biznology

DECEMBER 4, 2012

At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. I was installing a new personal consulting web site over the weekend and I was reminded of this. Image via CrunchBase. What we do own is our own properties.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

seo.co

OCTOBER 11, 2022

An example of an evergreen piece of content would be this infographic on the benefits of hiring a personal injury lawyer. This includes Facebook, Twitter, Instagram, Snapchat, Periscope, LinkedIn, and YouTube. Both types can be valuable. Directories & Social Profiles. Use Guest Posting (With Discretion).

Link Building 98

Link Building Paid Content Acquisitions Ad Building 98

accelerate agency

SEPTEMBER 1, 2021

After reading, you’ll be fully equipped to conduct research, find prospects, send outreach, complete follow-ups, and one step closer to a solid SaaS link-building strategy. Join online communities or Facebook groups for your industry, attend live industry events, contribute to Twitter chats and LinkedIn groups. . Do follow-ups

Link Building 97

Link Building Paid Content Lead Ranking Ad Building 97