Biznology

APRIL 18, 2017

explains how the African-American community uses Twitter to discuss social issues and finds out why that communication is unique to black culture: ” It reminded me that Twitter isn’t remotely dying. Recently, on Trevor Noah ‘s The Daily Show, “ Roy Wood Jr. He operates his consultancy at Gerris Corp.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

MARCH 23, 2016

You’ve got some serious dosh from your CMO to fuel your social media marketing, including money for content development and even a skilled community manager; but you can’t seem to move the chains. He focuses on blogger outreach/engagement and internet crisis response. Content marketing is expensive in time and cash.

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Paid Search Agency Work Management 80

Biznology

JUNE 26, 2018

Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss. When You Build It They Won’t Come.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Biznology

MARCH 28, 2017

To the point where these companies, associations, and organizations have and had been afraid of their own shadows, unlike the carte blanche, anything goes, associated with the magical world of being a mommy blogger! Come reach out to me and my team at Gerr.is

Social Media 0

Social Media Media Blogger Internet Marketing 0

Biznology

JULY 26, 2016

Today’s discussion topics: Is the PR community going about influencer marketing all wrong? Heidi is a founding blogger for Cision Blog and frequently speaks at industry conferences and events on best practices in social media, communications, content marketing and the changing media landscape. Is it earned or paid media?

PR 80

PR Web 2.0 Blogger Public Relations 80

Biznology

MAY 6, 2014

Sam Fiorella , Partner at Sensei Marketing , recently wrote “ Community Management: The 90-9-1 Rule is Dead ,” about how the old concept that 90% of all your followers are just lurking, 9% are engaged, and that only 1% of the community actively produces content. These are insular, contained communities. 900-90-9-1.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Biznology

MAY 19, 2015

Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the store. Forums take a long, persistent ride — a commitment to becoming part of a longer-term conversation, to become a member of the community. Influencer Outreach.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Biznology

APRIL 5, 2016

Almost three years ago I wrote Blogger outreach is more PR than social media. Do what you say you’re going to do when you say you’re going to do it — these are not sales conversion, they’re real people and you’re investing in community not links, not SEO, not Google Juice or social signals. Payola, baby!

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Biznology

AUGUST 25, 2014

20 bloggers called “Walmart Moms.”. MAKE YOUR BLOG A COMMUNITY AND KEEP IT REAL: “Walmart Moms” started in the late 2000?s. They’ve always been real moms who are bloggers. Walmart has: 34,000,0000+ Facebook Likes (that’s just their national Facebook page). 33,000+ Followers on Pinterest.

Social Media 80

Social Media Media Marketing & Strategy Blogger 80

Biznology

JUNE 13, 2017

Founder’s stories have their own interesting challenges along the way, interesting interactions with the market or the communities with which they’re interacting, and backgrounds and history of vendors, employees — combined with both the wins and the failures — can all help Dan and me with our campaign strategy.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

MAY 8, 2012

I don’t want to compare parenting to social media community development and management but I guess I just did. Back in the day, when the social mediasphere was smaller and more intimate — maybe just more new — bloggers would let folks know what was going on.

Social Media 80

Social Media Media Blogger Television marketing 80

Biznology

SEPTEMBER 18, 2013

But getting content marketing in front of your friends, fans, and followers often depends on attracting the attention of key influencers within a given community. And as you’re working towards those relationships, consider the following questions: How much does this person influence the community I’m looking to engage?

Content Marketing 80

Content Marketing Content Work Management Curation 80

Biznology

DECEMBER 31, 2013

Before you were a social media guru, social media expert, online community manager, or blogger extraordinaire, what were you about? By ashamed, I mean those parts of yourself that maybe haven’t seen the light of day, or the scroll of your blog, in many, many, years, if ever. How did I become a Forbes top-50 online influencer?

Social Media 80

Social Media Media Work Management Marketing Management 80

Biznology

OCTOBER 29, 2013

It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies. Good for you, bad for online business.

Google 80

Google Youtube Blogger Domain 80

Biznology

MARCH 11, 2014

So, it all comes down to my years of experience with social media marketing, content marketing, and digital PR: it’s better to start slow, cheat a little, maybe even schedule tweets, outsource some stuff, hire a community manager or two, and don’t exhaust yourself before you even find your page for the long run. Warning, warning!),

Social Media 80

Social Media Media Forrester Training 80

Biznology

DECEMBER 13, 2011

However, after re-reading my SMNR post , it wasn’t about technology at all, it was about the collecting and presenting of relevant assets, copy, images, and videos; it was about organizing and branding an ease-of-use “steal all this content, blogger, and please post on your blog” microsite.

Social Media 80

Social Media Demand Media Blogger 80

Biznology

OCTOBER 30, 2012

The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog.

Marketing & Strategy 80

Marketing & Strategy Work Management Marketing Strategy Marketing Management 80

Biznology

DECEMBER 11, 2012

But before I release you into the wild, I need to remind you: CAVEAT: After you will have been doing social media engagement and marketing for a while, after you will have become as comfortable and safe in your community as a bug in a rug, you must remain professional, vigilant, and respectful! I really don’t care about social media !!

Social Media 80

Social Media Social Marketing Media Work Management 80

Biznology

JANUARY 17, 2012

No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

FEBRUARY 4, 2013

This means coordinating your publishing efforts with other internal content strategists, with paid search leads , media relations managers , and especially community managers. But that is of minimal consequence compared to a reputable journalist or blogger writing an article or post with the link inside of it. Community Managers.

Lead Scoring 80

Lead Scoring Lead Ranking Paid Search Agency SEO 80

Biznology

DECEMBER 4, 2012

And since The Drupal Community is so Bright White Hat, they even makes several modules that audit your site to make sure you didn’t do something evil that might be perceived by Google as being Black Hat, resulting in your site getting either Sandboxed (pretty darn bad) or De-Listed (devastating).

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Biznology

MARCH 22, 2016

And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). But you also must remember that most bloggers have very rich lives outside of their blogging life. Bloggers and their readers know each other. Dan Krueger.

Blogger 80

Blogger Social Media Media Outreach 80

Biznology

SEPTEMBER 4, 2012

Bloggers often link out to outside sources to prove a point, back up a statement, or argue something that was previously published. While this is a good approach to get noticed by others and work to build a community, it can lead to a number of broken links overtime.

SEO 80

SEO Blogger Link Building Order 80

Biznology

JANUARY 29, 2013

This can include a long-tail blogger outreach campaign, it should include an A-list influencer outreach, be they on blogs, Twitter, Facebook, or wherever. Membership in your community is a later stage of the hearts-and-minds campaign in which you need to engage.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Biznology

AUGUST 12, 2014

And all will be well in the communitys garden. I am a proponent of “real name” communities. I am also a proponent of safe communities — and real name accountability tends to civilize people’s behavior online in a big way. That said, are anonymous communities more authentic? .

Communities 80

Communities Blogger Facebook Google 80

Biznology

SEPTEMBER 15, 2015

I would love to integrate Amy and Alexa on my Amazon Echo so that I can schedule calls and meetings via voice while I’m on my treadmill ( “Alexa, please ask Amy to schedule a call with Bob Fine tomorrow to discuss the SOCi blogger outreach campaign” , for example).

Training 80

Training Blogger Amazon Google 80

Biznology

JUNE 17, 2014

Do you consider message boards, forums, virtual realities, and virtual communities to be a waste of time, populated by losers? Abraham PR respects online community; Abraham PR respects the online life. There is a general misunderstanding that online virtual communities are escapist. And continues to do so. On the contrary!

Communities 80

Communities Word of Mouth PR Internet Marketing 80

Biznology

JANUARY 21, 2013

At first, it looked like a great way for bloggers and sites to promote their content and hopefully get noticed in the otherwise bland search engine results pages.

SEO 80

SEO Google SERP CTR 80

Biznology

APRIL 15, 2014

In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” I quickly responded, “Funny.

Blogger 80

Blogger Outreach PR Media 80

Biznology

NOVEMBER 27, 2012

And by special, I don’t mean the best price, the best quality, or the best service — though those are always top-winners — but also your personality, your unique narrative, the story of your existence, why you matter, what you’ve gone through, who you are in the community, who you used to be, or even your winning smile.

Social Media 80

Social Media Process Product Media 80

Biznology

JANUARY 6, 2015

In the beginning, the Internet was populated by an infinite number of ad hoc communities. Over the past decade, these safe and private communities have been consumed and subsumed by Facebook, Google, Twitter, Reddit, and others. It’s quicker, cheaper, and easier than ever to start an online community.

Enterprise Management 80

Enterprise Management Work Management Communities Resource Management 80

Biznology

APRIL 7, 2017

Become a guest blogger to get links to your site: contributing well-written content on other blogs that target your audience is a great way to expand your reach, as well as get links back to your site. Just make sure to use your local city or community name in those internal hyperlinks.

Lead Scoring 144

Lead Scoring Lead Ranking Leads Lead 144

Biznology

SEPTEMBER 10, 2013

So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters. Just how do you pitch a blogger?

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Biznology

MAY 9, 2017

They’ve been working on building respect-based and trust-based influencer relationships with his caregiver and patient community for over ten years before opening up the 100,000+ influencers they’ve cultivated over that decade to organizations, companies, and brands outside of their agency-side.

Advertising Agencies 178

Advertising Agencies Paid Search Agency Youtube Internet Marketing 178

Biznology

JULY 1, 2014

Same thing with Blogger and blogs, social networks, Tumblr, and just about everywhere else online, including the Googlesphere. That said, it hasn’t rolled out everywhere because, as you can see, my mug still comes up when you search for my articles on when I show up on Google News through Business 2 Community , for example.

Paid Content 80

Paid Content Google Social Networks Youtube 80

Biznology

DECEMBER 29, 2015

When I started my practice, it was SEO first, ORM second, and then blogger outreach: 1995, 2003, and 2006, respectively. From 2006-2012, I was a PR purist because if I even mentioned SEO in the same sentence as blogger outreach, the honest and earnest PR intentions of my earned media blogger outreach campaigns were sullied.

SEO 80

SEO Service Advertisements Advertising 80