Anything Goes Marketing

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Social Media Success Stories

Anything Goes Marketing

Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool. About a month or so later, it was picked up by another blogger, Kathy Pay , and then quickly by the Twitter community.

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Even Your Father is on YouTube

Anything Goes Marketing

I've been reading a few articles lately about how some user-generated content ad campaigns such as the one that Dove ran called Dove Cream Oil Body Wash Ad Contest "failed" as it wasn't well received by the YouTube community. It means that YouTube is much more then just a community in itself as Shmuel perceived it. It's that simple.

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CNN - User generated content at its best?

Anything Goes Marketing

You could say that Blogger is a massive user generated content platform that provides Google with a tremendous amount of marketshare in the blog space. At the heart of blogging is what some people may call " user generated content " (UGC). That is providing the ability for every day people to have their say.

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Linking blogs and newsletters together Part II (Lead Nurturing)

Anything Goes Marketing

As a business blogger, one thing that probably won't work too well is to include in every post some sort of call to action to buy your products or services. If you don't believe me, I challenge you or Microsoft or IBM to include a post with the title " BUY NOW! BUY NOW !".