article thumbnail

Good Reads for B2B Sales - Cold Calling Revisited

ViewPoint

Partners in EXCELLENCE president and blogger David Brock challenges that sales professionals go beyond providing rudimentary features and benefits. Cold Call, revisited: Best practices for getting in the door. He lists 12 solid tactics for reenergizing the cold calling process.' Going Beyond Cost-Benefit Analysis.

article thumbnail

33 Business Blogging Statistics

Zoominfo

Inbound marketing methods, such as business blogging, generate leads that cost an average of 62% less than leads generated via outbound methods (such as cold calling) ( source ). Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts ( source ). Miscellaneous Blogging Statistics: 27.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Redefining sales prospecting in an era where no one wants to talk to you

Sales Engine

That means cold calls. Jennifer Gluckow: Cold calling may have worked in 1972 (and even 2002), but it’s now a distraction and an annoyance to the person receiving the call. If you have ever received a cold call you know exactly what I’m talking about! In short, anything BUT cold calling.

article thumbnail

15 Ways to Get Free Backlinks in 2023

seo.co

Via your blog, podcast, YouTube channel, and any other platform through which you release content, make a point of singing the praises of your suppliers, vendors, and others who you admire, whether they be bloggers, other business owners, or anyone else. Will everyone respond to this “cold calling” approach? Of course not.

article thumbnail

PowerViews with Ruth Stevens: The Science (not the art) of Marketing

ViewPoint

A business professor at Columbia University, Ruth is also the author of “Maximizing Lead Generation: The Complete Guide for B2B Marketers” and a guest blogger at Biznology and HBR.org. We talked about this issue and about the sustainable relevance of direct mail and cold calling. How valuable are trade shows? Stay Tuned.

article thumbnail

How Content Marketing Can Affect Your Personal Brand

Brandpoint

Noted keynote speaker and author of “Take the Cold Out of Cold Calling” Sam Richter takes this approach a step further. To view video samples of his keynote speeches, interested parties need to fill out a contact form to obtain a password.

article thumbnail

7 Ways to Boost Your New Website Launch with Inbound Marketing

SmartBug Media

In contrast with traditional outbound marketing techniques such as direct mail or cold-calling, which aim to drive leads into the sales funnel directly, inbound relies on pulling people into the site in an organic, referral-based fashion.