ANNUITAS

MARCH 4, 2020

Ten years after Sean Ellis coined the term “growth hacking,” interest in Growth Marketing certainly has not waned – especially in VC-backed software/SaaS circles. Successful marketing is no longer only about the top of the funnel and acquiring customers – it’s about acquiring customers who are going to stick around.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

Single Grain

DECEMBER 29, 2020

Only the most strategic and versatile SaaS companies are able to survive the unpredictable ups and downs of the software as a service market. There are a number of incredible SaaS bloggers who not only write for business owners, entrepreneurs and startups, but who are business owners, entrepreneurs and startups. Educate yourself.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Ambal's Amusings

APRIL 29, 2010

Lead generation requires that a prospect become motivated enough to fill out a form and give you at least some information about themselves. In my opinion, all content should accomplish either lead generation or play a role in creating momentum toward purchase. Enter into your information product funnel.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

ViewPoint

APRIL 18, 2012

Prior to joining Aberdeen Group, he spent years in the trenches with companies including Progress Software, LogMeIn, and SuccessFactors. Trip is also an author, a speaker, and a blogger. His focus in the Marketing Effectiveness and Strategy practice helps his clients achieve extraordinary results. Video Marketing - A Surprising Trend.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

Full Circle Insights

NOVEMBER 25, 2020

Speaking of mobile, it’s hard to deny the impact of mobile usage on not just marketing but every aspect of consumer behavior, according to Matt Reid, CMO of EZ Texting. Software is always evolving, and martech is a piece of the puzzle which is here to stay. Complete Funnel Visibility and Reporting. Full Circle Insights Overview.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

SnapApp

DECEMBER 22, 2016

She has blog posts about how to become a sensational blogger, interviews with marketing experts who share their most valuable advice, and so much more. Recommended reading: How to Anchor Your B2B Lead Generation Strategy With Proactive Social Outreach. #14. Become A Blogger. Heidi Cohen's Actionable Marketing Guide.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

SnapApp

DECEMBER 14, 2016

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Provide solutions and start them on the sales funnel. Both groups can help share new content and company news to increase awareness and generate buzz within their networks. Consistently wins.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62