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Next Generation Growth Marketing: The Evolution Towards Strategic Demand

ANNUITAS

Successful marketing is no longer only about the top of the funnel and acquiring customers – it’s about acquiring customers who are going to stick around. Too often Growth Marketing in practice is just an evolution of a tactical lead generation mindset – where the ‘value’ seems to get lost in translation.

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Agism in B2B Tech Marketing?

Envy

A recent survey conducted by Korn Ferry on 1000 leading US companies concluded that the average age of a CMO in the tech industry is 53. Sales teams and marketers still argue about the same issues: Lead generation and what constitutes an MQL and SQL. But that’s far from the truth. Who updated, or didn’t update the CRM.

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Top 16 SaaS Bloggers: Best Business Blogs You Can Learn From

Single Grain

Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. Why Follow SaaS Bloggers? Top 16 SaaS Bloggers to Follow. Optimizing Your Funnel by Getting In Your Buyer’s Head.

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The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Lead generation requires that a prospect become motivated enough to fill out a form and give you at least some information about themselves. In my opinion, all content should accomplish either lead generation or play a role in creating momentum toward purchase. Enter into your information product funnel.

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PowerViews with Trip Kucera: Best Practices & Surprising Trends

ViewPoint

Trip is also an author, a speaker, and a blogger. Their recent research showed 60% of best-in-class companies have actually closed business sourced through social media marketing, and this points to a significant shift to see social media as a lead generation vehicle. Video Marketing - A Surprising Trend.

Trends 120
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The Ultimate List of Marketing Podcasts

Zoominfo

Listeners can expect interviews with authors, experts, and thought leaders sharing business marketing tips, tactics, and resources hosted by one of America’s leading small business marketing experts—John Jantsch. The hosts also share the marketing tools many other successful bloggers use to automate the growth of their business.

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The Ultimate Guide to Marketing Interview Questions From HubSpot's CMO

Hubspot

For someone with a more specific role on a larger inbound marketing team, like a blogger, you could focus only on the questions about blogging and content creation. Draw a funnel on the whiteboard showing 10,000 visitors, 500 leads, 50 opportunities, and 10 new customers (or any other numbers you think are interesting).

CMO 74