What 5 IT buyers would do if they were the CMO at a Technology Company by Kenny Madden & 5 Technology buyers
JULY 18, 2011
B2B Demand Generation | What would you do if you were named Chief Marketing Officer? We’re featuring a lot of great guest bloggers this summer. Instead of me voicing my opinions (which I’ve learned are irrelevant ) I decided to ask 5 IT technology buyers what they would do if they were the CMO of a IT Vendor. Question: If you were CMO of a tech vendor. IT Professional #1: Get beyond cold calling lead generation and do warm lead generation. The bad part is most of these are cold leads and the sales rate is low.
5 Tips and Tricks to Make Your Blog ROCK!
JANUARY 6, 2011
Many bloggers struggle to create a frequently updated blog. I’ve even heard people say not to blog frequently because they believe you can’t create quality and post frequently. The CMO of Satmetrix, Deb Eastman told me she can barely get … Continue reading → Demand Generation inbound marketing lead generation Lead Nurturing Management best practices Marketing marketing campaigns marketing funnel marketing sales
Forrester finds b2b marketers lagging with demand generation
JULY 6, 2011
B2B Demand Generation | Companies are struggling with demand generation today. From BtoB Magazine Marketers Lagging in Demand Generation. “I find it sad how badly most companies are doing in B2B demand generation today. Instead of complaining about the poor economy, if more invested in quality demand generation programs, they’d put up vastly better results. B2B marketers are doing a poor job with demand- and lead-generation programs, according to a new study from Forrester Research. FastCompany blogger. Cambridge, Mass.—
Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
JULY 21, 2015
You do some keyword research and notice about 2,000 people are searching for an "infographic generator" every month, so you decide to build one that people can use for free once -- and if they like it, they can create more infographics for free if they provide a name and email address. Here's what I mean, using the "infographic generator" example above for demonstrations. Blogger.
The Content Marketing Question: To Gate or Not To Gate?
Connect the Docs
APRIL 29, 2010
Which content should be gated to genereate leads? We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview.
Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
OCTOBER 18, 2011
Inbound marketing consists of three parts: get found (draw people in), convert (visitors to leads/customers) and analyze (to see what's working and what's not). 4. Because what you had was you had this magical wishing well and you threw coins into the magical wishing well and leads and prospects and customers emerged magically somehow. It works for real lead generation.
Top 35 B2B Marketing Posts for May 2010
B2B Marketing Zone Posts
JUNE 9, 2010
100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that’s worth checking out. 6. From Operational CRM to Social CRM - Lead Views , May 18, 2010 The concept of Social CRM is slowly becoming popular and finding a lot of believers in the corporate sector. So we offer 3 easy ways to learn B2B demand generation. May 2010.
PowerViews with Trip Kucera: Best Practices & Surprising Trends
APRIL 18, 2012
Trip is also an author, a speaker, and a blogger. Social Media is Becoming a Lead Gen Vehicle. While still in the early days of companies adopting it and developing best practices, Aberdeen is seeing social media marketing moving from being around awareness and thought leadership to really being around demand generation and lead management and so forth. Stay Tuned
Top 37 B2B Marketing Posts and Hot Topics August 2010
B2B Marketing Zone Posts
SEPTEMBER 8, 2010
Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions. In both these scenarios, emails emerge as the most popular lead nurturing channel. Unfortunately, this happens, even to the most prolific business bloggers. CMO social landscape. . Lead (193). How do you do it?