Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. It’s entirely possible she is a Mass Influencer.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Adobe Experience Cloud Blog

SEPTEMBER 3, 2013

I’m no seasoned blogger by any stretch of the term, but I thought I would share what I learned during my experience and how I got over my fears and published my first blog post. Whether you are a B2B or B2C company, the summer intern or the CMO, writing is required. This motivated me to continue writing. Overcoming the Fear.

B2B Thought Leadership 48

B2B Thought Leadership Marketo Terms and Conditions Thought Leadership 48

Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." The Technology CMO.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Online Marketing Institute

OCTOBER 1, 2010

Plus, building in some checks to the login process should further help keep personal information in sync. "We briankissel OpenID is currently being used by Google, Yahoo, AOL, MySpace, Flickr, Blogger, France Telecom, Telecom Italia, NTT Docomo, Yahoo Japan, Mixi, Hyves, and others. or something to that effect.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Personalization. more likely to send action-triggered, personalized emails in real-time. Sales enablement.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Marketing Insider Group

JANUARY 14, 2014

During this time, Forrester found that those companies who performed poorest in the Customer Experience Index also performed poorest in terms of stock performance. Do you see a greater need for personalization? Jamie is an active blogger and tweets under the handle @ collsdad. Strategy'

Multi-Channel 100

Multi-Channel Forrester Loyalty CRM 100

Convince & Convert

FEBRUARY 23, 2012

We have Bubba Gump Shrimp Company, which means I get to quote Forrest Gump all the time. What we do is we have brand personality documents. The person that handles all of our updates is our Social Media Coordinator. You have one person doing 50 restaurant brands in social media? We have high-end steakhouses. Lauren : Yes.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Online Marketing Institute

JUNE 22, 2009

We’ve been working with the company and its CMO… Read more… Stan Woods | April 29th, 2009 | one comment Web personas and Mind Maps Like most good digital agencies, we’ve been exploring web personas for a while and we’ve found them to be a critical aid to great site design. I’m sure you’re not.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Webbiquity

JUNE 6, 2011

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! An avid search marketing blogger, he’s written extensively for SearchEngineWatch, SearchEngineLand, SEORoundTable and others. CMO at EuroSpaClub International.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100