funnel Blogger CMO Forrester Lead Generation 
Ambal's Amusings
APRIL 29, 2010
Lead generation requires that a prospect become motivated enough to fill out a form and give you at least some information about themselves. In my opinion, all content should accomplish either lead generation or play a role in creating momentum toward purchase. Enter into your information product funnel.
SnapApp
DECEMBER 14, 2016
Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Provide solutions and start them on the sales funnel. Both groups can help share new content and company news to increase awareness and generate buzz within their networks. Consistently wins.
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