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How to Own Your Blogger Outreach Process

Convince & Convert

At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Why Bloggers? Bloggers are active on many social channels to stay relevant and to promote themselves.

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Appgate’s CMO on Measuring Buyer Intent

Oktopost

Julie Preiss, CMO of Appgate takes the hot seat. Her corporate work has won numerous industry marketing awards and she is a frequent blogger about cybersecurity topics impacting our daily lives. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Julie Preiss. Episode Summary.

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Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

ViewPoint

This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions. Karen Hayward , Executive Vice President and Chief Marketing Officer, CenterBeam Outsourcing Lead Generation: A CMO’s Perspective.

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MarTech’s B2B marketing experts to follow

Martech

Before that he was CMO of Privy — “#1 reviewed app for sales in the Shopify App Store,” and before that chief brand officer at Drift. He’s an award-winning blogger and has been named many times to Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers. “ Organization: Exit Five.

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Earned-media micro-influencer marketing primer

Biznology

Kaylyn Easton , CMO of Skinny & Co. , was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands. Yes, you heard me right, we pitch thousands of bloggers in search of the perfect match. Back then we called it blogger outreach and blogger engagement. This is pretty normal.

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CMO of the Future

Buzz Marketing for Technology

The CMO title barely existed 15 years ago but it is already undergoing a significant transformation. In a recent research report entitled Future Tense: the Global CMO published by the Economist Intelligence Unit I hope to recap some of the most salient points of this paper as I see them. This is becoming an art in itself.

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Micro-Influencer Marketing is the new Influencer Marketing

Biznology

Kaylyn Easton , CMO of Skinny & Co. , was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands. Yes, you heard me right, we pitch thousands of bloggers in search of the perfect match. Back then we called it blogger outreach and blogger engagement. This is pretty normal.