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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

SpyFu can show you detailed information about your competitors’ SEO and pay per click campaigns, including keywords , estimated spend, estimated traffic, and even the ads they’ve run. They’re primarily known for SEO, but because SEO and PPC are so complementary, you could easily find ways to optimize your ppc accounts with this tool.

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You're Overthinking It: 10 Marketing Freak Outs to Stop Worrying About

Hubspot

Once you''ve spent a few minutes making something both catchy, accurate, and SEO friendly, it''s time to stop harping over whether you should say "awesome" or "amazing." 5) Clickthrough Rate Benchmarks. I''ve been anxiously asked for clickthrough rate benchmark data at least once a month for years. 4) Comments. You know what?

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8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

What's better than a blogger for a dog supply-selling ecommerce site? A blogger with four poodles at a dog supply-selling ecommerce site! 2) Blogger/Blog Manager. And hiring a dedicated blogger or blog manager is crucial in creating remarkable content. 3) SEO Manager. or the right SEO manager.

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12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About

Hubspot

As a blogger, I want to track my blog posts' social share numbers to get an idea of the kind of content is more "shareable" than others -- but my boss is much more interested in metrics like visits and leads. Turns out, that happens far more often than bloggers like us would like. What does your boss want to hear more about?

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

Influencers can be bloggers or people that amass large social followings around their industry expertise. Just be sure that you''re covering all of your SEO-bases when having your content syndicated. Outbrain reports a 6% clickthrough rate across its network of 100,000 publishers.

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15 Affiliate Marketing Tips to Increase Your Income

Optinmonster

We recommend that bloggers and other affiliate marketers choose a niche to focus on. That’s why search engine optimization (SEO) is so important. With SEO, it can be tempting to focus on the numbers. Click here to get started → 2. Your niche should interest you and also have enough search traffic to generate revenue.

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How to Start a Blog: A Step-by-Step Guide [+ Free Blog Post Templates]

Hubspot

Without a blog, your SEO can tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. Bloggers then share their blog posts with other internet users. Step 11: Optimize for on-page SEO.

Template 101