Biznology

JULY 17, 2018

And, I can’t say it enough: $250/post is just the starting fee for neophytes and beginners–baby bloggers. If you want a 1st Class Seat, you can either pay for it or you can cash in miles and loyalty in order to get it. If I were you, I’d just aim at Business Class. Grease That Palm! The Middle Way.

Budget Programs 135

Budget Programs First-Mover Advantage Ad brokers Long Tail Marketing 135

Biznology

JUNE 26, 2018

Our universe of influencers spanned tier 1 A-list influencers all the way down to the most casual blogger, advocate, and social media dabbler. Everyone was so excited as to how successful the launch was. Feel free to own the yacht but hire a crew if you’re not yet seaworthy.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Biznology

JANUARY 26, 2016

This is doubly so when yours truly, your humble SEO , SEM , digital and content marketing blogger, is away in Cartagena de Indias , Colombia , for an entire exotic tropical Caribbean destination wedding week. So, this week, we’re doing the equivalent of putting on a movie in class.

Content Marketing 80

Content Marketing SEM Content Paid Search Agency 80

Biznology

NOVEMBER 15, 2016

Millionaires, billionaires, and professional class do show up on Google search, but most of these results are from the news, third-party mention, Wikipedia, and generally anything and everything that Google can find. Actually control. There’s the rub. What you need to do is armor-up, soldier! It’s simple.

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80

Biznology

MAY 8, 2012

Back in the day, when the social mediasphere was smaller and more intimate — maybe just more new — bloggers would let folks know what was going on.

Social Media 80

Social Media Media Blogger Television marketing 80

Biznology

DECEMBER 13, 2011

However, after re-reading my SMNR post , it wasn’t about technology at all, it was about the collecting and presenting of relevant assets, copy, images, and videos; it was about organizing and branding an ease-of-use “steal all this content, blogger, and please post on your blog” microsite.

Social Media 80

Social Media Demand Media Blogger 80

Biznology

AUGUST 14, 2012

Next, you should become a blogger — or at least develop a process to produce blog content since Google adores blogs and seriously understands the architecture and framework of most blog platforms. . “But where,” you ask. Feel free to own the yacht but hire a crew if you’re not yet seaworthy.

Ning 80

Ning Best Practices Enterprise Management Social Media 80

Biznology

SEPTEMBER 9, 2011

Recently, the news has been filled with the latest comings and goings (and speculation around who’s next) among some of the Internet space’s heavyweights, starting with the A-list blogger Michael Arrington of TechCrunch. She points to her board as having no class but a mirror may be in order for making that statement.

Class 80

Class Internet Marketing Blogger Press 80

Biznology

MARCH 20, 2014

Image credit: Bansal Classes. After four or five tries, you’ll streamline the process and become a blazing fast blogger. Finally, read the blog aloud to make sure every sentence reads smoothly and includes correct grammar. Again, don’t be afraid to look up answers if you aren’t sure. Quick Formatting.

Copywriting 80

Copywriting Facebook Twitter Blogger 80

Biznology

MAY 27, 2015

When I read the articles, it almost sounds like they were written by high school freshmen who will probably never be accepted into an AP English class. You’ll want to see writing samples, get an idea of their history and background, and learn if they are primarily a blogger or a sales writer (yes, these are two different skill sets).

Paid Search Agency 80

Paid Search Agency SEO Companies Copywriting 80

Biznology

MARCH 22, 2016

And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). But you also must remember that most bloggers have very rich lives outside of their blogging life. Bloggers and their readers know each other. Dan Krueger.

Blogger 80

Blogger Social Media Media Outreach 80

Biznology

JULY 3, 2012

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps.

Blogger 80

Blogger Outreach PR Advertising Agencies 80

Biznology

OCTOBER 18, 2016

To guest lecture at Professor Shashi Bellamkonda ‘s Social, Mobile and Search Marketing class at Georgetown University School of Continuing Studies , XCPD-732. Shashi’s class is as amazing and as popular as he is. Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers.

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

OCTOBER 30, 2012

The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog.

Marketing & Strategy 80

Marketing & Strategy Work Management Marketing Strategy Marketing Management 80

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” I quickly responded, “Funny.

Blogger 80

Blogger Outreach PR Media 80

Biznology

DECEMBER 11, 2012

These two men are both world-class hosts and entertainers and they were even amazed how terrible, stiff, and poorly-produced their show was 1,825 days and 468 episodes ago. I love podcasts that keep their entire archive online. Recently, Adam Curry and John C. Dvorak were talking about their 5 years of hosting No Agenda.

Social Media 80

Social Media Social Marketing Media Work Management 80

Biznology

JULY 16, 2013

Since WordPress, Blogger, Typepad, and even Tumblr allow you to adjust the post date of your blogs, you can slowly and surely backdate your entire blog offerings to go all the way back to the day you were born, if you like.

Social Media 80

Social Media Media Internet Marketing Google 80

Biznology

APRIL 24, 2012

I experience a lot of contempt for bloggers and social media influencers. While this book may well have been popularly reflected as insincere, insincerity is what doesn’t work in PR, sales, marketing, and especially in earned media online with bloggers and other online influencers.

Social Media 80

Social Media Media Blogger Advertising Agencies 80

Biznology

JANUARY 7, 2014

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. Blog wasn’t built in a day.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Biznology

JANUARY 6, 2015

It’s also enterprise-class and can easily scale to whatever size you need down the road. They’ve evolved from being engaged communities centered around the blogger and his or her topic. Bloggers were like professors and commenters were like students. Bloggers blog and commenters comment.

Enterprise Management 80

Enterprise Management Work Management Communities Resource Management 80

Biznology

AUGUST 16, 2016

Waiting for class. Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. Be grateful (nobody is required to help you).

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Biznology

DECEMBER 30, 2014

Hold a Class (for free). My webinars generally deal with social media marketing, online reputation management, search engine marketing, and blogger and influencer outreach. I had it right at one point when I would endlessly create step-by-step desktop classes on how to do things in social media, tech, blogging, and social networks.

Ad Building 80

Ad Building Brand Identity Branding Youtube 80

Biznology

MARCH 19, 2013

I have been thinking about the posts of the most successful bloggers and social media sharers and I believe one of the things they all have in common is that they reveal of themselves just a little more openly and intimately than anyone else with a marketing agenda and a lot to lose.

Social Media 80

Social Media Advertising Agencies Paid Search Agency Blogger 80

Biznology

SEPTEMBER 22, 2015

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. So, dropping a rate card is the smart blogger’s way of saying “no.

Blogger 80

Blogger Outreach Media Public Relations 80

Biznology

AUGUST 8, 2012

What are the skills required for a first-class social media team? A first-class social media team needs both Millennials and Boomers. This is the writer, blogger, podcaster, and videographer. NO TWITTER!! So, now I have the wraps off. What about what Cathryn actually said? No, I’m not under 25. Content producer.

Social Media 80

Social Media Media Work Management Wikipedia 80

Biznology

APRIL 21, 2014

Ice Rocket : Can be used for keeping an eye on your blogger activity, as they have around 200 million blogs in their database and they also provide the possibility of finding the latest trend terms related to your search. Klout : Is probably one of the most controversial social media analytics tools.

Social Media 80

Social Media Enterprise Management Media Budget Programs 80

Biznology

JULY 31, 2012

Why not set up a blog on WordPress.com, Blogger, Typepad, Tumblr, and Posterous? Have you mapped any of these domains to blogs that allow that, namely Blogger, Typepad, Tumblr, WordPress.com, Posterous, and even About.me, I believe — there are probably more. Why not join Google+ and Facebook , create a profile as well as a Page?

Ideal Customer Profiles 80

Ideal Customer Profiles Domain Privacy Work Management 80

Biznology

DECEMBER 19, 2017

Everyone was smart, capable, savvy, clever, discrete, and had world class situational awareness. While I was always a proponent of transparently pitching bloggers and message board and forum owners on behalf of our very cool clients, that was never the company core, though we did create many a blog and website posing as superfans.

Astroturfing 99

Astroturfing Paid Search Agency Communities Internet Marketing 99

Biznology

MARCH 3, 2015

What I want and need are eyeballs on my work — as many as possible, especially amongst the influencer class. I have yet to discover if tagging your post is a feature in Medium the way it is in Drupal, Blogger, WordPress, TypePad, etc) that can then rekindle or accelerate interest in your article.

Advertising Mediums 80

Advertising Mediums Stats Twitter Tagging 80