Remove channel

KoMarketing Associates

article thumbnail

21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Google Trends. You can discover new keywords with Google Trends, but that’s not the most interesting thing about it. Google Trends can help you find which locations to target for your lead generation ads. Google Trends will also show you which terms people use in those states. It’s the location data that’s so tantalizing.

article thumbnail

What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

The biggest surprising trend for me this year was in social – the networks themselves. When customers, friends, family, industry analysts, and bloggers say wonderful things about your company and convince others to buy your product, you’ve made it. . “This year has been amazing for Relevance. WORD-OF-MOUTH MARKETING.

Tactics 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

Thought leadership and the sharing of professional knowledge in social media channels help influence the B2B decision making process. Blog posts can address common issues and challenges, or tackle current trends in the industry. Provide thought leadership in support of business development initiatives.

article thumbnail

How to Fight the Infobesity Monster with Quality, Shareable Content

KoMarketing Associates

The decision to do so is based upon several factors but the basic idea is to general social buzz and potential link partnerships by referencing key bloggers/industry pros in each post. It’s also received more than a dozen inbound links from industry-specific sources.

article thumbnail

What to Include in a Content Marketing Proposal

KoMarketing Associates

Here are a few things to consider: Content Types: Publishing optimized blog posts is a nice place to start, as they can be used to drive brand awareness through promotional efforts in third party industry and social media sites, industry blogger outreach, fan-based forums, and communities.

article thumbnail

3 Tips to Inform Your Content Marketing Strategy (Courtesy of Skyword/Outbrain)

KoMarketing Associates

This year, many of the tactics, channels, and ways for readers to consume content will continue to evolve. As marketers, we have a responsibility to our clients (and to ourselves) to keep up with the latest online content marketing trends in order to better engage customers and offer them the type of content they’re looking to consume.