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Chris Koch

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Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

JANUARY 22, 2010

We track the marketing mix (including PR) over time against trends in sales. This is the number of articles or blog posts that mention the product or service measured against the trend in sales. 10 Tips for Beginning Bloggers (edtechpower.blogspot.com). Techniques include measuring the: Value of impressions. What do you think?

Social Media 100
Social Media ROI Lead Ranking RSS 100
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How to use social media for B2B

Chris Koch

MARCH 19, 2010

For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. Trend the conversation. Some organizations have created support channels for employees to ask questions about the guidelines. Gather research. See the distribution of conversation.

Social Media 100
Social Media B2B Thought Leadership Peer-to-peer Media 100
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