Biznology

APRIL 3, 2018

It’s just cream — an additional channel for additional revenue. The reason you’re so accomplished is that you are a shrewd judge of the landscape — and the landscape has changed and it includes not just what’s said by your communications team, your press releases, the New York Times, the Financial Times, or even MarketWatch.

Business 197

Business Enterprise Management Blogger Class 197

KoMarketing Associates

MARCH 13, 2018

Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. Write a newsworthy press release and distribute it to key publishers and media outlets. Monitor forums and applicable online communities for discussions relevant to your industry and solutions. pick up the phone and call.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Navigate the Channel

JANUARY 3, 2023

Both traditional and digital marketing channels have strong PR outlets to look to for your PR efforts. Content, including news (old-school press) releases , helps create awareness about ideas, situations, services, people and products for both B2C and B2B companies and businesses. Think business journals, too.). Online News Outlets.

Public Relations 65

Public Relations Contacts Tips Marketing & Strategy 65

seo.co

OCTOBER 4, 2021

Distribute press releases locally to attract local links. Writing high-quality press releases is a great strategy to build links quickly and get some extra public attention for your business. When you go to distribute a new press release, make sure you’re targeting all the local channels. Woo the blogging community.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

Buffer

MAY 4, 2022

You’ve probably never envisioned yourself as a blogger. You probably want to add value to your customers’ lives in some way, and a blog is a perfect channel to do just that! Blogger provides simplicity, easy-to-use templates, and can be linked with all of your Google accounts. Best of all, Tumblr is free.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Webbiquity

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. Social Media Press Releases and Blogger Outreach.

PR 100

PR Tools Tips Blogger 100

Webbiquity

MARCH 12, 2012

Many “traditional” journalists now write blogs; does that make them bloggers? What are the (current) best practices for pitching bloggers? How can you make a press release more friendly to blogs, Twitter and search engines? Blogger Outreach Remains Crucial for PR Pros by SocialTimes. by Blogging PRWeb.

PR 100

PR Blogger Tips Best Practices 100

Lenny's Newsletter

SEPTEMBER 5, 2023

Get press Three startups I looked at had meaningful success with early PR. Normally PR is a terrible channel. ” — Spenser Skates , CEO and co-founder Canva: “We had a fair bit of press based on our very first funding round. .” Keepsafe came through that.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

NuSpark Consulting

MARCH 3, 2016

Promote your white paper using online press release distribution services. Most press release distribution services clearly spell out how many links you can include. Most press release distribution services clearly spell out how many links you can include. Here’s a list of paid and free press release sites.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Convince & Convert

APRIL 18, 2012

If you’re a blogger or individual consultant, you might only need one calendar. It also lets you easily assign pieces of content to individuals and reminds those people when things are due through email notifications so you’re not hounding people for that guest post, newsletter copy, press release, podcast, etc.

Paid Content 156

Paid Content Social Media Tools Product 156

Hubspot

SEPTEMBER 2, 2019

Even I -- a social media-obsessed millennial blogger -- had trouble figuring out how the heck it worked when I first logged on last year. To share the video, press the forward sign underneath the comment symbol to see your sharing options. The scanning process will begin instantly so you don't have to press any other buttons.

Press 101

Press Profiling Social Media Video Marketing 101

seo.co

JUNE 16, 2021

Via your blog, podcast, YouTube channel, and any other platform through which you release content, make a point of singing the praises of your suppliers, vendors, and others who you admire, whether they be bloggers, other business owners, or anyone else. Submit Press Releases. Press releases are very easy to write.

Wikipedia 59

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 59

Scoop.it

JULY 8, 2021

You can add RSS feeds, Twitter users, Twitter lists, and YouTube channels as your sources. This is great to search for industry-specific questions on forums, find press mentions of your brand, uncover industry news, and more. At the same time, it’s video, quotes, and statistics that drive the strongest results. Research Content.

High Quality Lead 85

High Quality Lead Curation Efficiency Content 85

Oktopost

JUNE 14, 2021

At its best, demand generation is thoroughly relevant to the pressing needs of the market today. For this reason, blogger outreach, niche edits (editing older published articles with anchor text, updated content, and links,) and content writing services are the bread and butter services offered by SEO firms.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Launch Marketing

MAY 24, 2018

Marketing the launch of your B2B company should start months in advance, and should utilize multiple channels and approaches to maximize reach while minimizing the chance of your big event resulting in a whimper instead of a bang. Distribute a Press Release to Relevant Publications and Influencers. Generate leads?

Paid Search Agency 57

Paid Search Agency Promotion B2B Marketing Planning 57

Hubspot

JANUARY 14, 2013

When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. That would have been the most effective way to get out your message and get some press. However, there are now other tactics that need to be coupled with press releases in order to make them effective.

Press 28

Press Public Relations PR Lead Scoring 28

Hubspot

OCTOBER 14, 2011

Press releases were originally designed as a tool to generate media coverage and attention. Now, in the days of inbound marketing , press releases have a totally different purpose. Press releases should be viewed as news updates directed at your potential and current customers instead of just the broad media.

Press 28

Press Distribution Inbound Marketing Blogger 28

Engagio

NOVEMBER 20, 2017

Very light customization on some channels (e.g. sales email); other channels get segment- and/or persona-specific messages (e.g. Press releases. Financial press. Influencers and bloggers. in online advertising). What you need to research for Tier 1 accounts. A few sources to consider: The company website.

Account Based Marketing 63

Account Based Marketing ABM Research InsideView 63

Moz

MAY 24, 2020

Whether you’re a business owner or blogger, your About page tends to rank incredibly well for brand-driven search queries (those that contain your name or your brand name). I refuse to deal with bloggers who don’t take themselves seriously. Why is your About page so important? It is often an entry page.

Top of Funnel 81

Top of Funnel Marketing Analytics Tools Blogger Eye-Tracking 81

Convince & Convert

MAY 16, 2013

Use Google to Identify Where You Can Submit Press Releases, Articles, and Guest Blog Posts. Every time you have a press release, have you ever thought about investing a few hours searching for places to manually post your news? It’s a win for you and for your clients. Why is this beneficial?

PR 149

PR Google Press Public Relations 149

KoMarketing Associates

MAY 21, 2015

For social media network development, dedicating fifteen minutes daily to a particular channel may be what is needed to get back on track and feeling productive. Get out of the house or office and take a breather, even if it’s only for a fifteen minute break because of pressing deadlines. Getting Over The Proverbial Wall.

B2B Marketing 120

B2B Marketing Content Marketing B2B Paid Search Agency 120

markempa

DECEMBER 30, 2008

In the end, the team’s analysis showed a dramatic correlation between the use of social media channels and the growth of the company’s Web traffic and leads.     Modified press release strategy for blogger coverage. The team revamped its press release strategy to encourage more online coverage for the company.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Navigate the Channel

NOVEMBER 14, 2017

Create long form content with a well known influencer or blogger. If you have the ability to give people press passes, all the better. For instance: - If you are trying to use social media to promote a new product, have your influencers post about the product instead of trying to drive traffic through your brand to your brand.

Social Marketing 101

Social Marketing B2B Marketing B2B Banner Ads 101

Valasys

SEPTEMBER 22, 2023

Conceptualizing B2B influencer marketing B2B influencer marketing dynamics involve selecting credible influencers, understanding the target audience, collaborative content creation , building trust, using multiple channels, nurturing long-term relationships, measuring results, complying with regulations, adapting to trends, and staying competitive.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

Biznology

NOVEMBER 8, 2012

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. And bloggers , of course, need to know what words their audiences use to describe their pain points. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Hubspot

JANUARY 10, 2014

Better yet: What channels have you not used (or taken advantage of as much as you''d like to)? Many companies make the mistake of only using one or two channels to market to their leads. What they should be doing to reach them is using several channels. Channel #1: Social Media. Channel #2: Public Relations.

Promotion 28

Promotion Advertising Channels Campaigns Landing Pages 28

Contently

MAY 17, 2016

Members are also responsible for promoting their articles through personal social media channels and organizing one event each at Blogfabrik over the course of the year. The concept was developed and is funded by Melo , a media and logistics company based in Münich, whose main business includes distributing print and digital press.

Content 81

Content Press Distribution Ad Agencies 81

NuSpark Consulting

DECEMBER 9, 2012

All white papers should be promoted via online press release distribution services. Relevant Blogger Outreach. Compile a list of influential bloggers and online editors, and send them a release on your paper, and explain the rationale on why readers would be interested in reading it. Social Media. Third Party Email Lists.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

ClearVoice

OCTOBER 21, 2022

In a survey of bloggers, marketers, and business owners, 30% said that quality content is the most important factor when determining credibility. Using a multi-channel approach can increase your advertising impact by 35%. Your content should utilize a multi-channel approach. Trust and credibility go hand-in-hand.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Online Marketing Institute

JUNE 30, 2009

My real challenge was getting my staff to warm to the concept of being a blogger. Which channel is more efficient for you? That was the voice of many of my bloggers at one time or another. This required a change in mindset, as well as a slight change in routine and responsibilities.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Outgrow

SEPTEMBER 8, 2022

Effective lead generation channels other than SEO to invest in. So if you’re just some random blogger or website, may not get accepted, because they may not consider it a reliable site, and you can get a lot of those for cheap. And I remember what I was gonna mention in my last part about our press releases.

Wikipedia 98

Wikipedia SEO Work Management Marketing Management 98

Biznology

AUGUST 6, 2012

Blogger Outreach. Prior to blogs, the primary way to build external links was to work with media relations to get links and descriptions into press releases, where you hope some editor will pick them up and publish them on his site. Perhaps one of your SMEs follows and is followed by the blogger you want to target.

Google 80

Google Ad Building Domain Blogger 80

ClearVoice

NOVEMBER 2, 2018

Topics include marketing strategies in a globalized economy, cross-channel marketing, media, creative, data and attribution. Great for: SEOs, webmasters, podcasters, bloggers, content marketers, and social media marketers. Great for: Content amplifiers, social media managers and directors, community managers, vloggers, and bloggers.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Convince & Convert

NOVEMBER 15, 2013

They also handle blogger outreach and social press. Jeff says, “We’d better be leveraging those traditional channels, those mass media channels, to build our direct Internet channels.” Still yet another agency handles the multi-cultural aspect of the brand.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 136

Smashmouth Marketing

OCTOBER 8, 2009

I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin, you can almost get your word out through those channels as opposed to the standard techniques. In fact, our new site's press section will basically be a blog. (I'm assuming you are talking Marcom?)

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin you can almost get your word out through those channels as opposed to the standard techniques. In fact, our new site's press section will basically be a blog. (I'm assuming you are talking Marcom?)

Gartner 100

Gartner Social Media Social Marketing Planning 100

Convince & Convert

JULY 17, 2015

Recently I conducted and published a survey capturing the input of 4,000 of the top bloggers on marketing partnerships. One of the key takeaways was that the majority of bloggers want to work directly with the brands. Once a big-time marketer who did plenty of his own blogger outreach , now James is an influential blogger himself.

Blogger 147

Blogger Planning Outreach Press 147