EMagine B2B Blog

JUNE 13, 2013

While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Below is a list of thought-provoking articles on the subject of B2B Online Marketing: 5 reasons why email marketing out-performs social media in B2B market.

Online Marketing 40

Online Marketing B2B Marketing Microsite B2B 40

Stevens & Tate

JULY 25, 2022

If you do any online marketing, then the odds are you have some basic understanding of SEO. One of the best ways to improve your off-site SEO is by actively working on building relationships with other websites and bloggers in your industry. Doing so helps to increase visibility and explores the secret to SEO.

SEO 132

SEO Optimization Tips Lead Scoring 132

Webbiquity

DECEMBER 18, 2018

For a business to develop a new market entry strategy, it’s necessary to understand the marketplace. verticals, the factors that define success, and the customer acquisition channels available, are fairly well understood. Most bloggers think about search as the primary customer acquisition channel for blogging.

Training 214

Training Planning Work Management Marketing Management 214

KoMarketing Associates

MARCH 13, 2018

Monitor forums and applicable online communities for discussions relevant to your industry and solutions. Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. Many online publishers enforce the “ nofollow ” element to links created that go to third-party websites.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Webbiquity

MAY 17, 2016

Showcase reviews: Online Marketing Institute, Anders Orsander, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, StoreYa Blog, Social Media Examiner, Marketing Insider Group (Content), Express Writers, SnapApp. Showcase reviews: Online Marketing Institute. Pricing: free to $21 per month.

Planning 145

Planning Research Tools Best Practices 145

KoMarketing Associates

NOVEMBER 24, 2015

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Thought leadership and the sharing of professional knowledge in social media channels help influence the B2B decision making process. Create an opportunity to acquire backlinks.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

Valasys

JANUARY 9, 2023

Standing for marketing technology, this area of software solutions is used by marketers to streamline processes, and track and measure the success of their online marketing efforts. Your brand identity should be consistent across all of these channels so that readers recognize and associate it with great content.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Blogger Customer Satisfaction 40

KoMarketing Associates

MAY 21, 2015

There are times when a content marketing initiative’s results seem to plateau. This may happen with every online marketing program, be it content development, SEO performance, or building a presence in social media. Ideas grow stale, motivation might wane, or it may seem like all of the opportunities have been covered.

B2B Marketing 120

B2B Marketing Content Marketing B2B Paid Search Agency 120

KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Marketing Sherpa (@MarketingSherpa).

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

JUNE 19, 2014

As businesses (and marketers), we need to make sure we are breaking down these silos to see the bigger picture. We need to understand how each channel works, what is successful, and how we can use this information to enhance our own strategies. B2B Online Marketing Blog Search Engine Optimization Social Media Strategies'

Social Media 120

Social Media SEO Media Keywords 120

KoMarketing Associates

DECEMBER 9, 2014

The decision to do so is based upon several factors but the basic idea is to general social buzz and potential link partnerships by referencing key bloggers/industry pros in each post. The point is this: Everybody and their mother is doing content marketing now. B2B Online Marketing Blog Content Marketing'

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Online Marketing Institute

MAY 26, 2010

Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. These can offer some of the best mileage and results of any marketing tool. Measuring your success isn’t too difficult, either when you ask: How many bloggers wrote about you? How many downloads did you get?

Social Media 40

Social Media Advertising Channels Media Blogger 40

Hubspot

SEPTEMBER 23, 2018

Adam Singer's blog, The Future Buzz, takes a clear approach to social media marketing and SEO topics, and isn't afraid to take a stance against ideas and tactics he thinks are bad for marketers. Duct Tape Marketing. TopRank Online Marketing Blog. Social Media Today. Jon Loomer. ProBlogger. Sprout Social.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Convince & Convert

AUGUST 23, 2013

Videographers before Bloggers. Dan Moyle is the entire online marketing team for home mortgage bank Amerifirst. As a further indication of the route that marketers are taking with creating content, Dan recently added a video marketer to his marketing efforts. Find us on iTunes: [link]. Tweetable Moments.

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

Predictive Response

MARCH 1, 2019

Research keywords and the latest trends in your market using tools such as Google Trends. Share content via social media channels along with your website’s official blog. . Email marketing is extremely effective and provides you with the opportunity to connect with your audience on a more personal and intimate level.

Effectiveness 49

Effectiveness Paid Search Agency PPC Business 49

Writing on the Web

APRIL 27, 2016

There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. Typically, referral sources are channels by which prospects or visitors find you. How do you use your blog analytics ? A ssets (free). S ocial Media. Which title types get more clicks?

Business Blogging 100

Business Blogging Analytics Lead Scoring Lead Ranking 100

Writing on the Web

SEPTEMBER 26, 2012

Of course, being a winning blogger is more than just creating good content. Getting established bloggers to write a guest post for your blog can boost your standing in a social community – and being a guest poster can showcase your writing talents to a new audience. Invite – and write – guest posts.

Traffic 100

Traffic Blogger RSS Opinions 100

Online Marketing Institute

JUNE 30, 2009

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. My real challenge was getting my staff to warm to the concept of being a blogger. Which channel is more efficient for you? Some perceived this "new" practice to be frivolous.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Where can I find it: [link]. Where can I find it: [link].

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Webbiquity

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. A content marketing strategy can leverage all story channels (print, online, in-person, mobile, social, etc.).”

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Marketing Trends & Technology. The Daily Egg.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Hubspot

JUNE 13, 2018

Created buyer personas to determine which channels his audience would prefer to consume his content on. Used his average post view on each of his marketing channels to estimate how much content he had to create and how often he had to post on social media. Identify your most effective marketing channels.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Optinmonster

MAY 8, 2023

Advantages of Starting an Online Business How to Start an Online Business Self-Reflection Market Research Business Model Competitor Research Unique Value Proposition Legal Formation Sales Platform Marketing Channels 19 Online Business Ideas Next Steps: Growing Your Online Business What is an Online Business?

Paid Content 64

Paid Content Work Management Marketing Management Business 64

Envy

MARCH 25, 2019

Defining the product and the pain point it solves, where it will be placed and purchased, at what price and how it will be promoted demand a deep understanding of the market and its rules of engagement. The most prominent change over the years is the time to market which has been sliced immeasurably and is the cause of marketers’ anxiety.

B2B Marketing 101

B2B Marketing Planning Trade Show B2B 101

The Effective Marketer

JANUARY 13, 2011

They talk about how the increase in the number of available marketing channels coupled with the resource constraints of most marketing organizations is the toughest challenge for marketers to overcome. So with all these new channels available, why does email marketing continue to be a top choice for marketers everywhere?

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Hinge Marketing

MARCH 23, 2016

Here are five common mistakes new bloggers face , and my advice on how to best avoid them. Online content based on a thoughtful content strategy can help you reap expertise-based referrals. The biggest concern new bloggers have when they first start out is having enough content. You know the material. You are the expert.

Practices 48

Practices Best Practices Blogger Marketing Management 48

Hinge Marketing

MARCH 23, 2016

Here are five common mistakes new bloggers face , and my advice on how to best avoid them. Online content based on a thoughtful content strategy can help you reap expertise-based referrals. The biggest concern new bloggers have when they first start out is having enough content. You know the material. You are the expert.

Blogger 48

Blogger Marketing Management Planning Keywords 48

Optinmonster

JUNE 5, 2023

Plus, when your marketing strategy is automated, every customer gets the same experience. Types of Marketing Automation Software Just as there are many digital marketing channels, there are a variety of different types of marketing automation tools. Let’s go over some of the most common ones.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Small Business Marketing 59

KoMarketing Associates

APRIL 9, 2019

It’s designed expressly for B2B marketers, and expressly to help you cull the type of searches that might technically generate a lead, but end up going nowhere (like students or bloggers doing research). Kenshoo’s “full funnel” tracking features will be especially helpful for ppc lead generation marketers who want higher quality leads.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

Hubspot

MARCH 27, 2018

Last week, one of my colleagues stumbled across a list of marketing influencers and shared it in our team's Slack channel. Claire is a co-founder and Chief Marketing Officer of Userlist.io , the founder of Love Your Customers , and co-host of Forget the Funnel. She was also the Director of Marketing at Calendly.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Hubspot

MARCH 5, 2020

This networking power has led tech bloggers to suggest that 5G will compete with -- or potentially limit the need for -- the Wi-Fi we currently use today. While some of these changes might not impact the way you work until later on, 5G's pure speed might streamline or quicken your online marketing tasks in the near future.

Marketing AI 98

Marketing AI Paid Search Agency Ad Frequency Cable 98

Hinge Marketing

MAY 19, 2015

Here are five common mistakes new bloggers face in the technology services space and how to avoid them. Challenge #2: Running out of ideas It’s probably the biggest concern new bloggers have when they first start out, even in the saturated technology market – how will I possibly come up with enough content ideas to post regularly?

Marketing Management 48

Marketing Management Service Blogger Planning 48

B2B Marketing Traction

SEPTEMBER 18, 2015

Learn how your competitors position themselves and track their activity online. Online marketing has made it much easier to do this. Before marketers had to access the competitions’ marketing materials, watch them at trade shows and in industry advertising. In summary, positioning is rally a marketing basic.

Social Media 100

Social Media Positioning Social Marketing Media 100

The Effective Marketer

MAY 3, 2011

The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Webbiquity

MAY 26, 2022

Today, every business is digital, making online marketing essential for reaching your target audience and generating sale leads. According to various studies, between 70% and 90% of all purchase decisions now start with online search. What other tips do you have for marketing a small business? If not—start today.

Small Business Marketing 341

Small Business Marketing Marketing Automation Services Tips Marketing Budget 341

KoMarketing Associates

DECEMBER 14, 2015

WORD-OF-MOUTH MARKETING. The most effective marketing tactic has been word-of-mouth marketing. When customers, friends, family, industry analysts, and bloggers say wonderful things about your company and convince others to buy your product, you’ve made it.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Writing on the Web

FEBRUARY 26, 2011

In addition to a company blog, consider producing video for a YouTube channel, a photo log on Flickr, or a podcast on iTunes. Well-written, compelling content tends to attract links, garner social mentions and spread through online communities. Blog this on Blogger. 4 Time-Saving Tips for Social Media Marketing.

High Quality Lead 100

High Quality Lead Google Digg Content 100