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B2B Marketing 2021 Trends

The Lead Agency

Source: [link] Looking to 2021, we need to consider all of the above trends and the ever-evolving nature of the B2B marketing and digital marketing landscapes. However, while in previous years these trends may have been more predictable, there’s no ignoring the impact of COVID-19. Most of these changes appear to start with digital.

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10 Best Leading and Lagging Marketing Performance Indicators to Increase ROI

Webbiquity

As an example, an enterprise software company with a yearly subscription fee might have these three examples as top marketing performance indicators: Number of users who renew their annual subscription at or before mid-term alerts; Percentage of customers who sign up for multi-year plans; and. Daily Active Users (DAU). Conclusion.

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Flip the Funnel: How To Use Micro-Influencers in 2018

Webbiquity

But as bloggers and vloggers have risen in number and following, and including them as part of marketing strategies has become the norm, they’ve started to become celebrities in their own right—with the ability to demand more money for their influence and time. Have a multi-channel approach. Some even provided blog giveaways.

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5 Ways to Use Social Listening to Enhance Your Digital Marketing Strategy

Sharpspring

Maybe a news article picked up on some charitable actions your company has done, or a blogger had a bad experience and decided to write about it. Again) Monitor niche journalists and bloggers who are looking for sources and interesting stories. No need to search Google or Twitter every day to learn who is talking about you online.

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Tech Talk with Maropost: Cloud-based unified marketing automation platform

ClickZ

The platform maximizes revenue with its cloud-based marketing automation system designed for multi-channel customer engagement. Maropost is a cloud-based marketing automation platform designed to maximize organizational revenue through multi-channel customer engagement. This is where Maropost comes into play.

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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Google Trends. You can discover new keywords with Google Trends, but that’s not the most interesting thing about it. Google Trends can help you find which locations to target for your lead generation ads. Google Trends will also show you which terms people use in those states. It’s the location data that’s so tantalizing.

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Secrets to a Successful Pharma Product Launch: Best Practices For Impactful Events

SpotMe Blog

One of the most impactful channels to use when launching a pharmaceutical product is strategic events. Align messaging across all channels for consistency in your pharma marketing strategy. Invite journalists, bloggers, and industry influencers to build awareness. Look for trends in the data. Generate media buzz.