Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. They also handle blogger outreach and social press. Erich gives his executives credit because they “all understand we’re not going to be selling a whole lot of cars through social media.” Erich Marx, Nissan @emarxe.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 136

Convince & Convert

AUGUST 23, 2013

This week: From ExactTarget , a blog post called 45 Ways to Build Trust in Your Brand Using Social Media. They also have an amazing free report on the top 50 retail brands’ social media use in 2013. Videographers before Bloggers. Social Media Stat of the Week: 78% of U.S. How did you get involved with social media?

Inbound Marketing 130

Inbound Marketing Advertisements Advertising Paid Search Agency 130

Smashmouth Marketing

OCTOBER 8, 2009

Mike: You're presenting on the use of social media in communications. I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin, you can almost get your word out through those channels as opposed to the standard techniques. Are traditional media outlets dying?

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

Mike: You're presenting on the use of social media in communications. I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin you can almost get your word out through those channels as opposed to the standard techniques. Are traditional media outlets dying?

Gartner 100

Gartner Social Media Social Marketing Planning 100

ViewPoint

MARCH 13, 2014

The interviews are available on our blog and YouTube channel. Nick is a results-driven marketer, has been a writer for Fortune magazine, an adjunct professor at New York University, and an award-winning investigative journalist for CBC Television. Social media and inbound sales are like the icing on the cake, she said.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

ClearVoice

OCTOBER 11, 2019

That’s the beauty of it for media professionals,” she says. I’m not looking for influencers or bloggers. I’m still very much in traditional media, I still work for WGN Morning News. Also, I was fortunate to really start my journalism career with digital media, when most journalists turned their nose up at it. Go to them.

Brand Identity 81

Brand Identity Branding Tips Ethics 81

Hubspot

MARCH 5, 2020

While wireless networks of the past could only really power mobile devices up to the size of a tablet, 5G will be strong enough and fast enough to smoothly power computers, televisions, and even smart devices. Be sure to create or optimize your profiles on the major social media networks , including Facebook, Twitter, LinkedIn, and Instagram.

Marketing AI 98

Marketing AI Paid Search Agency Ad Frequency Cable 98

Convince & Convert

JUNE 24, 2010

I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. The same is true in social media. Your social media strategy should do this too.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Online Marketing Institute

APRIL 11, 2011

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

readwrite

MAY 11, 2012

I’m not married and I have no kids, so I hadn’t paid much attention to “Mommy bloggers” until i spoke at BlogWorld East in New York City last year. Because Mommy bloggers are a force. As a block, Mommy bloggers garner the careful attention of Fortune 500 companies seeking a mother’s stamp of approval for their products.

Co-Registration 40

Co-Registration Blogger Best Practices Public Relations 40

LeadSquared

APRIL 3, 2017

It is very difficult to measure the outcome of traditional advertisements like newspapers, radio, broadcast television, cable television, outdoor billboards, brochures etc. Additionally, you wouldn’t know the source of the leads coming from these media, unless your customer chooses to divulge it.

Adwords 52

Adwords Paid Content Google Advertising Agencies 52

Convince & Convert

APRIL 14, 2010

Why can’t your social media program do that? The best – and most effective – social media programs aren’t based on promotions and message distribution. But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves. The bartender approaches, and asks if I’d like to hear the TV.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Promoting a brand through social media is no longer unique or novel — it’s simply the norm. Learn more.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Content Standard

JANUARY 11, 2016

With three hundred and twenty thousand subscribers on Youtube, one hundred thousand followers on Twitter, and one hundred and ninety-four thousand followers on Instagram, beauty blogger “ MissMeghanMakeup ” helped Wet Seal target its core demographic as it handed over its Snapchat account to her.

Marketing Budget 40

Marketing Budget Marketing & Strategy Marketing Strategy Branding 40

Content Standard

JANUARY 11, 2016

With three hundred and twenty thousand subscribers on Youtube, one hundred thousand followers on Twitter, and one hundred and ninety-four thousand followers on Instagram, beauty blogger “ MissMeghanMakeup ” helped Wet Seal target its core demographic as it handed over its Snapchat account to her.

Marketing Budget 40

Marketing Budget Marketing & Strategy Marketing Strategy Brand Identity 40

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I am an “earned media” social media marketer.

Blogger 80

Blogger Outreach PR Media 80

Outgrow

MAY 23, 2022

They’re a blogger, they’re a writer, they’re a on TikTok. So don’t do all the things you can be on those other channels. So, it was called custom media and custom publishing at the time. And so, you had to call it something marketing, you can’t call it custom publisher or custom media.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

JULY 19, 2011

Public relations professionals do plenty of things, of course: publicity, reputation management, and media relations, to name but a few. But the heart and soul of PR has always been planting stories in the media: in newspapers, magazines, on television and radio. But press releases don't work that way anymore.

PR 28

PR Content Marketing Work Management Press 28

Sprout Social

DECEMBER 28, 2016

What social media tactics and strategies do you have planned for the new year? In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. BarkBox was very creative on social media in 2016, with a particular focus on YouTube and Instagram.

Social Media 111

Social Media Social Marketing Examples Media 111

Online Marketing Institute

JANUARY 4, 2011

Follow Me On Twitter 90 Tips To Make Your Blog Rock Written by jeffbullas - 30 Comments Categories: Blog , Blogging , Social Media Share Tweet Blogging whether it is for your personal passion or for the corporate blog is quite often a journey that has its highs and lows. Be yourself even if it is a company blog. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ). Social Media Today ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Online Marketing Institute

JANUARY 4, 2011

Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to? › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Links Let’s be real. Who would really want to link to a corporate website?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Buzz Marketing for Technology

JULY 21, 2008

< £ Salon Bloggers & > May 31, 2004. -->. KM Blogger list. Media Channel. Media Whores. Not Watching Television. The thoughts expressed herein are strictly those of the blogger. MADE IN CANADA. trust your instincts. < CONFESSIONS OF A CKO: WHAT I SHOULD HAVE DONE. E-learningpost.

Lead Ranking 100

Lead Ranking Budget Programs Aggregators Work Management 100

Single Grain

OCTOBER 12, 2023

A podcast can boost your brand awareness by 89% , but only if you make an engaging channel. Therefore, their channel consists mostly of how-to videos that teach viewers how to run an e-commerce store. To say this channel “blew up” is an understatement: Lofi Girl has 13.4M This live channel caters to audience demand.

Video Marketing 98

Video Marketing Webinar Metrics Youtube Content 98

Martech Advisor

OCTOBER 18, 2019

Earned media is defined as the unpaid coverage/mention of you or your brand or organization by third-party entities such as media publications, customers, or influencers. Marketers use owned, paid, and earned media to connect with users and customers, and spread brand awareness. What Is Earned Media? What Is Earned Media?

Examples 43

Examples Practices WOM Media 43

Hubspot

SEPTEMBER 11, 2013

The average business/career media site has an editorial slant: Entrepreneur.com and Inc.com provide great news and information for small business owners and startups; career advice for young professionals, not so much. That is in no way a criticism of any media outlet that narrows its focus to a specific audience. That’s pretty good.

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Convince & Convert

MARCH 18, 2010

It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. Sure, social media differs from the marketing we’re used to in that it puts the company and our customers on the same – rather than opposing – teams.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Hubspot

JANUARY 17, 2014

You may see them advertised on billboards and TV and see the release date promoted on social media. The campaign was integrated across multiple channels, fully taking advantage of all of the different places you may find an Anchorman 2 fan. They targeted current milk drinkers and created an ad for television, radio, and billboards.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

Biznology

DECEMBER 30, 2014

My webinars generally deal with social media marketing, online reputation management, search engine marketing, and blogger and influencer outreach. Bonus: I have new content for my YouTube Channel and Slideshare collection every single time (and Slideshare is LinkedIn and YouTube is Google, right?). Your first step?

Ad Building 80

Ad Building Brand Identity Branding Youtube 80

Single Grain

MAY 16, 2023

Work With Us 11 Reasons Why Facebook Clothing Ads Are a Must-Have for Fashion Brands Social media platforms are deeply interwoven into consumers’ lives. Facebook, in particular, has grown to be one of the most popular social media platforms worldwide, boasting over 2.96 billion monthly active users – and growing.

Paid Content 52

Paid Content Paid Search Agency Facebook Ads 52

PureB2B

MAY 30, 2022

Television ads are becoming less and less relevant as more people switch to streaming services, and the same goes for radio with hundreds – if not thousands – of ad-free music streaming services available. Traditional advertising is falling by the wayside rapidly. Not all of them have made a purchase, but lighting is obviously hot stuff.

Work Management 62

Work Management Business Marketing Management B2B Sales 62

Hubspot

MAY 11, 2017

Radio, television spots, billboards, full-page spreads in glossy magazines, and direct mail packages have been replaced by their online counterparts. Diversify your channels, or risk being invisible. Forbes named her the most influential woman in social media. That number would likely be 100% today. Evolve, or perish.

Paid Search Agency 76

Paid Search Agency Best Practices Marketing Agencies 2 Advertising Agencies 76

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Expand Beyond Your Wall There are now a host of different applications for Facebook that let you do more than post on your wall.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Webbiquity

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Adobe Experience Cloud Blog

MAY 11, 2015

Author: Jeff Foster Before the internet, most marketing campaigns used traditional advertising: television, magazines, and newspapers. Are they more likely to browse Facebook, Twitter, LinkedIn, or another social media channel? You can do this yourself, or you can use a blogger introduction site such as Tomoson.

Campaigns 48

Campaigns Blogger Planning Thought Leadership 48