Convince & Convert

APRIL 18, 2012

She also acts as Director of Calm for the new virtual social media assistant agency, Don’t Panic Management. You can find her tweeting about social media, martinis, and music as @jessostroff. If you’re a blogger or individual consultant, you might only need one calendar. Finding the bloggers is only the beginning, of course.

Paid Content 156

Paid Content Social Media Tools Product 156

Biznology

APRIL 3, 2018

I f you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. Social media’s stupid, right? It’s just cream — an additional channel for additional revenue. Just because you’re old-fashioned doesn’t mean what you’re doing isn’t working. So, please beware.

Business 197

Business Enterprise Management Blogger Class 197

KoMarketing Associates

MARCH 13, 2018

Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. The most common examples are social media platforms and blog comments. Distribute media assets in locations like YouTube, Slideshare, or even Pinterest when applicable. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Navigate the Channel

JANUARY 3, 2023

For your public relations strategies to be successful, you need to have a list of media outlets you contact every time you want to get content out there. Both traditional and digital marketing channels have strong PR outlets to look to for your PR efforts. Think business journals, too.). Online News Outlets.

Public Relations 65

Public Relations Contacts Tips Marketing & Strategy 65

seo.co

OCTOBER 4, 2021

Set up all your social media profiles (if you haven’t yet). Facebook, Twitter, Google+ and LinkedIn are the power players in social media, but don’t neglect your other options. Include links to your specific profile in your physical establishment as well as on your social media profiles to attract more potential reviewers.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

Buffer

MAY 4, 2022

You’ve probably never envisioned yourself as a blogger. You probably want to add value to your customers’ lives in some way, and a blog is a perfect channel to do just that! Blog posts can also be repurposed on social media — generating more content for your business. Best of all, Tumblr is free.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Effectively connect with bloggers and other key online influencers in your industry?

PR 100

PR Tools Tips Blogger 100

markempa

DECEMBER 30, 2008

Still not convinced that you should delve into social media? Maybe you think there’s no way to measure social media’s success. Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure. EST to late morning/early afternoon to accommodate West Coast bloggers.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Sprout Social

APRIL 13, 2017

in media value for every $1 they spent on paid media. Celebrity influencers get lots of press around their multi-million dollar earnings and the brands that are writing those checks. This doesn’t include the long-lasting impact it will have on our SEO traffic given the global press coverage we’ve received.

Social Media 99

Social Media Media Advertising Agencies Word of Mouth 99

Webbiquity

MARCH 12, 2012

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. Another part of the confusion is based on the changing definition of “media.”

PR 100

PR Blogger Tips Best Practices 100

NuSpark Consulting

MARCH 3, 2016

Promote your white paper using online press release distribution services. Most press release distribution services clearly spell out how many links you can include. Most press release distribution services clearly spell out how many links you can include. Here’s a list of paid and free press release sites. Social Media.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Hubspot

SEPTEMBER 2, 2019

Even I -- a social media-obsessed millennial blogger -- had trouble figuring out how the heck it worked when I first logged on last year. If you want to show off your other social media profiles, you can link up your Youtube and Instagram pages. If you identify with that struggle, don't worry! How to Post on TikTok.

Press 101

Press Profiling Social Media Video Marketing 101

Lenny's Newsletter

SEPTEMBER 5, 2023

Get press Three startups I looked at had meaningful success with early PR. Normally PR is a terrible channel. ” — Spenser Skates , CEO and co-founder Canva: “We had a fair bit of press based on our very first funding round. .” Keepsafe came through that.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Oktopost

JUNE 14, 2021

At its best, demand generation is thoroughly relevant to the pressing needs of the market today. This includes looking for keywords to target when publishing content and monitoring the conversation on social media. Types of demand generation content will include: Social media posts or stories (sometimes sponsored).

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites.

Social Media 100

Social Media Social Marketing Media Planning 100

Scoop.it

JULY 8, 2021

You can add RSS feeds, Twitter users, Twitter lists, and YouTube channels as your sources. This is great to search for industry-specific questions on forums, find press mentions of your brand, uncover industry news, and more. Auto-publish to social media. However, creating successful content is a challenge. Research Content.

High Quality Lead 85

High Quality Lead Curation Efficiency Content 85

seo.co

JUNE 16, 2021

If you regularly link to another’s content (again, when it makes sense to do so) and share their content with your followers on social media, they might take notice. Use Social Media. Review your social media profiles to confirm you’ve included links to your site. Submit Press Releases. Give Interviews on Podcasts.

Wikipedia 59

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 59

Smashmouth Marketing

OCTOBER 8, 2009

Mike: You're presenting on the use of social media in communications. I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin, you can almost get your word out through those channels as opposed to the standard techniques. Are traditional media outlets dying?

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

Mike: You're presenting on the use of social media in communications. I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin you can almost get your word out through those channels as opposed to the standard techniques. Are traditional media outlets dying?

Gartner 100

Gartner Social Media Social Marketing Planning 100

Launch Marketing

MAY 24, 2018

Marketing the launch of your B2B company should start months in advance, and should utilize multiple channels and approaches to maximize reach while minimizing the chance of your big event resulting in a whimper instead of a bang. Social media has become an essential component of any marketing strategy these days, even for B2B companies.

Paid Search Agency 61

Paid Search Agency Promotion B2B Marketing Planning 61

Navigate the Channel

NOVEMBER 14, 2017

As thought leaders in influential markets begin to grow social media followings, they will be able to use inbound marketing techniques like podcasts and live streaming in the same way that commercial companies do. Savvy companies are already pitching social media influencers to work with them. Using Publishers as Influencers.

Social Marketing 101

Social Marketing B2B Marketing B2B Banner Ads 101

Convince & Convert

MAY 16, 2013

Use Google to Identify Where You Can Submit Press Releases, Articles, and Guest Blog Posts. Every time you have a press release, have you ever thought about investing a few hours searching for places to manually post your news? It also helps you identify specific reporters that should be on your media list. She blogs at [link].

PR 149

PR Google Press Public Relations 149

Smashmouth Marketing

SEPTEMBER 30, 2009

Mike: Kim, I've been to four conferences since May and at all four the topic du jour was Social Media, so be ready for a great session! Kim: I agree that social media has been the hot topic. We issued a press release, and we've gotten some great blog posts as well as Tweets - to both the blog posts, as well as the press release.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

KoMarketing Associates

MAY 21, 2015

This may happen with every online marketing program, be it content development, SEO performance, or building a presence in social media. For social media network development, dedicating fifteen minutes daily to a particular channel may be what is needed to get back on track and feeling productive. Contribute To The Community.

B2B Marketing 120

B2B Marketing Content Marketing B2B Paid Search Agency 120

Moz

MAY 24, 2020

This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn’t require any ongoing effort or investment. I refuse to deal with bloggers who don’t take themselves seriously. An About page is often part of a buying journey.

Top of Funnel 81

Top of Funnel Marketing Analytics Tools Blogger Eye-Tracking 81

Smashmouth Marketing

SEPTEMBER 29, 2009

Mike: Kim, I've been to four conferences since May and at all four the topic du jour was Social Media, so be ready for a great session! Kim: I agree that social media has been the hot topic. We issued a press release, and we’ve gotten some great blog posts as well as Tweets – to both the blog posts, as well as the press release.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Valasys

SEPTEMBER 22, 2023

Conceptualizing B2B influencer marketing B2B influencer marketing dynamics involve selecting credible influencers, understanding the target audience, collaborative content creation , building trust, using multiple channels, nurturing long-term relationships, measuring results, complying with regulations, adapting to trends, and staying competitive.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

ClearVoice

OCTOBER 21, 2022

During the last recession, 60% of brands that increased their media investments saw improvements in ROI. In a survey of bloggers, marketers, and business owners, 30% said that quality content is the most important factor when determining credibility. Don’t Underestimate Social Media. billion worldwide internet users.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Hubspot

JANUARY 14, 2013

When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. That would have been the most effective way to get out your message and get some press. However, there are now other tactics that need to be coupled with press releases in order to make them effective.

Press 28

Press Public Relations PR Lead Scoring 28

Engagio

NOVEMBER 20, 2017

Very light customization on some channels (e.g. sales email); other channels get segment- and/or persona-specific messages (e.g. Press releases. Industry media. Financial press. Influencers and bloggers. in online advertising). What you need to research for Tier 1 accounts. Annual reports. SEC filings.

Account Based Marketing 63

Account Based Marketing ABM Research InsideView 63

Hubspot

OCTOBER 14, 2011

Press releases were originally designed as a tool to generate media coverage and attention. Now, in the days of inbound marketing , press releases have a totally different purpose. Press releases should be viewed as news updates directed at your potential and current customers instead of just the broad media.

Press 28

Press Distribution Inbound Marketing Blogger 28

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. They also handle blogger outreach and social press. Erich gives his executives credit because they “all understand we’re not going to be selling a whole lot of cars through social media.” Listen Now.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 136

ClearVoice

NOVEMBER 2, 2018

Topics include marketing strategies in a globalized economy, cross-channel marketing, media, creative, data and attribution. The conference features deep dives in search and social media marketing education, including the best practices of mobile SEO, AdWords, marketing automation, content marketing and more. Cost: $299–$1249.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Contently

MAY 17, 2016

Members are also responsible for promoting their articles through personal social media channels and organizing one event each at Blogfabrik over the course of the year. The concept was developed and is funded by Melo , a media and logistics company based in Münich, whose main business includes distributing print and digital press.

Content 81

Content Press Distribution Ad Agencies 81

Biznology

NOVEMBER 8, 2012

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. And bloggers , of course, need to know what words their audiences use to describe their pain points. Owned: ibm.com sites, including ibm.com/analytics and ibm.com/cloud-computing.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Hubspot

JANUARY 10, 2014

Better yet: What channels have you not used (or taken advantage of as much as you''d like to)? Many companies make the mistake of only using one or two channels to market to their leads. What they should be doing to reach them is using several channels. Channel #1: Social Media. Channel #2: Public Relations.

Promotion 28

Promotion Advertising Channels Campaigns Landing Pages 28

NuSpark Consulting

DECEMBER 9, 2012

All white papers should be promoted via online press release distribution services. Relevant Blogger Outreach. Compile a list of influential bloggers and online editors, and send them a release on your paper, and explain the rationale on why readers would be interested in reading it. Social Media. Third Party Email Lists.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100