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Digital B2B Marketing

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12 B2B Marketing Predictions for 2012

Digital B2B Marketing

I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Social Media 5. Media Buying 7. Content Marketing 1. Where is the ROI?

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12 B2B Marketing Predictions for 2012

Digital B2B Marketing

I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Social Media 5. Media Buying 7. Content Marketing 1. Where is the ROI?

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Three Reasons Mobile Changes Everything in Marketing

Digital B2B Marketing

For B2B marketing, mobile isn’t just another channel in the mix. With the launch of the iPhone, mobile devices became media consumption devices. Now, with high resolution screens and simple navigation, mobile devices have become primary media consumption devices. Mobile Changes How We Communicate. Look around in a meeting.