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5 Best Practices for Engaging a Global Audience

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*Today’s post was written by guest blogger, Liz O’Neill Dennison, content marketing manager at Kapost. Select the right Distribution Channels. If you’re marketing in Brazil and don’t have a presence on Orknut , their most popular social media channel, you won’t be that effective.

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How Social Media Can Help B2B Marketing Teams Hit Growth Goals

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Social media has been around since 1997 , but it didn’t explode in popularity until 2006. Business-to-consumer (B2C) companies have harnessed social media in a huge way. There are some common misconceptions about social media in B2B marketing that I’ve found prevent teams and leaders from even trying. B2B is boring.